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Olly Teen Boy Vitamins

Fail

The top 5 brands take 100% of clicks, so Olly Teen Boy Vitamins is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$544K/yr232K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
93%top-5 click share · 5 brands · 594 sellers

Flapen Score

Olly Teen Boy Vitamins against its category

The dotted line is the Health & Household average. Past it, Olly Teen Boy Vitamins is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olly Teen Boy Vitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Olly Teen Boy Vitamins 232K times last year and spent an estimated $544K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $544K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
13.3%
Market size, estimated
$544Ka year
Top search term
olly mens vitamins39K searches a year

02 · Price

A sale here is worth $17.57.

Listings sell for $17.57 on average, from $9.78 to $31.26. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At $17.57 that is $88K to $105K a year per listing.

Average price
$17.57inside the $15 to $100 sweet spot
Price range
$9.78–$31.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
$88K–$105K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Multivitamins. It carries 7,473 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#279in Multivitamins
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,473per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Olly Teen Boy Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

594

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 233%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Olly Teen Boy Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Jul · busiest ÷ quietest = 3.5× · 9 of 12 months tracked

Search terms

Top Olly Teen Boy Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olly mens vitamins39K/yr
  • smarty pants teen guy41K/yr
  • one a day teen boy11K/yr
  • olly mens multivitamin9K/yr
  • one a day teen for him26K/yr
  • olly teen boy vitamins16K/yr
  • olly mens9K/yr
  • teen one a day vitamins boy7K/yr
  • olly men8K/yr
  • olly mens multi7K/yr

Reviews and returns

What reviews say buyers love and hate about Olly Teen Boy Vitamins

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Vitamin”
27%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad tasting”
A buyer, on “Taste-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Olly Teen Boy Vitamins questions

Answered from the same tracked data.