Is olly teen boy vitamins profitable to sell on Amazon United States?

The niche generates $544K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (45/100).

How competitive is the olly teen boy vitamins niche?

5 brands and 594 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in olly teen boy vitamins?

Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.

What does it cost to enter the olly teen boy vitamins niche?

Listings span $9.78–$31.26; the average listing price is $17.57 (sweet spot $15–$100). The average incumbent carries 7,473 reviews — the moat a new listing must climb.

olly teen boy vitamins

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.57

avg listing price — sweet spot $15–$100

Price range

Great$9.78–$31.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$544K

$544K/yr · 232K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Review moat

Bad7,473.38

avg incumbent reviews — the moat a new listing must climb

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, olly teen boy vitamins is a $544K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

olly teen boy vitamins market data

Units sold / yr: 40K–50K; avg 5,000–6,000/product
Revenue / yr: $703K–$879K; units × avg price
Conversion rate: 13.3%
Avg BSR: #279
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

594

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

OLLY57%
SmartyPants33%
ONE A DAY6%
GNC2%
Buyboxs2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 40 weeks — -1.7% search growth over the last 90 days.

Open Trend

Top olly teen boy vitamins search terms

olly mens vitamins39K/yr -10.1%21.6% conv.
smarty pants teen guy41K/yr -7.0%20.3% conv.
one a day teen boy11K/yr +386.4%2.4% conv.
olly mens multivitamin9K/yr +158.9%17.3% conv.
one a day teen for him26K/yr -57.2%2.0% conv.
olly teen boy vitamins16K/yr -30.3%3.1% conv.
olly mens9K/yr -10.5%14.0% conv.
teen one a day vitamins boy7K/yr +25.0%1.7% conv.
olly men8K/yr +10.6%9.6% conv.
olly mens multi7K/yr -15.1%22.1% conv.

All search terms

Top olly teen boy vitamins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SmartyPants Teen Guy Plus Multi & Omegas Multivitamin Gummies with Omega 3 DHA/EPA Vitamins D3 C B12 B6 A K Zinc Folate Gluten Free Clean Label Pineapple Orange 60 Gummies (30 Day Supply)

SmartyPants$21.524.6★1,123 rev

OLLY Mens Multivitamin Gummy Vitamins A C D E B Zinc Blackberry Flavor 45 Day Supply - 90 Count

OLLY$11.654.6★14,919 rev

OLLY Mens Multi Gummies Supports Overall Wellness * Vitamins A C D E Bs & Zinc BlackBerry Blitz Flavored 65 Day Supply - 130 Count

OLLY$15.704.6★14,919 rev

One A Day Teen for Him Multivitamin Gummies Gummy Multivitamins with Vitamin A C D E and Zinc for Immune Health Support Physical Energy & more 60 Count

ONE A DAY$9.784.6★7,258 rev

OLLY Multi + Probiotic Adult Multivitamin Gummy Digestive and Immune System Support * Chewable Supplement Tropical Flavored 35 Day Supply - 70 Count

OLLY$16.304.6★4,319 rev

Newest

by launch date

Buyboxs Chino Pants for Boys Dress Pants Stretch Teens Uniform Pants Golf Pants for Boy Jeans Navy Casual Relaxed Fit Elastic Waist with Pockets 146-152/10-12

Buyboxs$31.2634 rev

3mo ago

OLLY Mens Multi Gummies Supports Overall Wellness * Vitamins A C D E Bs & Zinc BlackBerry Blitz Flavored 65 Day Supply - 130 Count

OLLY$15.7014,919 rev

11mo ago

SmartyPants Teen Guy Plus Multi & Omegas Multivitamin Gummies with Omega 3 DHA/EPA Vitamins D3 C B12 B6 A K Zinc Folate Gluten Free Clean Label Pineapple Orange 60 Gummies (30 Day Supply)

SmartyPants$21.521,123 rev

1y ago

OLLY Mens Multivitamin Gummy Immune Support Vitamins A C D E B Lycopene Zinc BlackBerry 60 Day Supply - 120 Count

OLLY$15.1214,919 rev

5y ago

OLLY Multi + Probiotic Adult Multivitamin Gummy Digestive and Immune System Support * Chewable Supplement Tropical Flavored 35 Day Supply - 70 Count

OLLY$16.304,319 rev

6y ago

What buyers say about olly teen boy vitamins

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin22%

“helps get my vitamins in”

Taste-Overall20%

“Taste great and I feel more energized”

Quality-Overall9%

“They are super complete”

Flavor4%

“Great flavor”

Ease Of Chewing/Swallowing4%

“chewable”

Advertised Vs Actual Product4%

“As advertised”

Value For Money4%

“Good price”

Energy Level4%

“love the energy”

Ingredients-Overall3%

“I enjoy the ingredients list on them”

Acid Regulator/Stomach Ache Relief3%

“Great for tummy troubles”

What buyers complain about

Taste-Overall27%

“Bad tasting”

Smell17%

“The smell is so disgusting”

Vitamin9%

“These vitamins smell horrible”

Flavor4%

“Flavor/smell, terrible”

Value For Money3%

“A bit overpriced”

Acid Regulator/Stomach Ache Relief3%

“Seems to upset stomach”

Hard Feel2%

“Hard as a rock”

Ease Of Chewing/Swallowing2%

“not very enjoyable to chew”

Moist/Dry2%

“They were crusty and dried out”

Quality-Overall1%

“Value of money is not on the best side”

Top return reasons

Size-Overall33%

Length15%

Taste-Overall9%

Vitamin7%

Stale/Rotten/Spoiled6%

Width4%