Olly Brain
FailThe top 5 products take 81% of clicks, so Olly Brain is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $77K/yr62K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 540 sellers
Flapen Score
Olly Brain against its category
The dotted line is the Health & Household average. Past it, Olly Brain is stronger. Inside it, weaker.
Market
The Olly Brain market on Amazon at a glance
Shoppers on Amazon United States searched for Olly Brain 62K times last year and spent an estimated $77K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $77Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- brain food29K searches a year
02 · Price
A sale here is worth $26.51.
Listings sell for $26.51 on average, from $9.92 to $67.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $26.51 that is $7K to $13K a year per listing.
- Average price
- $26.51inside the $15 to $100 sweet spot
- Price range
- $9.92–$67.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #147 within Essential Fatty Acids. It carries 14,573 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 20.0%
- Average rank
- #147in Essential Fatty Acids
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 14,573per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Olly Brain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count
- Price
- $23.38
- Rating
- 4.4/5
- Reviews
- 1,836
- Age
- 3y ago

OLLY Laser Focus
- Price
- $11.10
- Rating
- 4.1/5
- Reviews
- 7,889
- Age
- 7y ago

Bronson Ginkgo Biloba Extra Strength Brain & Memory Support 120 Capsules
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 15,812
- Age
- 5y ago

NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 and Folic Acid 30 Count Capsules
- Price
- $36.84
- Rating
- 4.3/5
- Reviews
- 34,278
- Age
- 7y ago

Nootropic Brain Supplement for Memory and Focus Support - Vitamins for Mental Support & Clarity with Bacopa Monnieri VIT A B6 Riboflavin Niacin Thiamin & Folate - Cognitive Complex - 90 Count
- Price
- $23.69
- Rating
- 4.3/5
- Reviews
- 22,577
- Age
- 7y ago
Trending
estimated 90-day click momentum
Nootropic Brain Supplement for Memory and Focus Support - Vitamins for Mental Support & Clarity with Bacopa Monnieri VIT A B6 Riboflavin Niacin Thiamin & Folate - Cognitive Complex - 90 Count
- Price
- $23.69
- Rating
- 4.3/5
- Reviews
- 22,577
- Age
- 7y ago

Acetylcholine Brain Food - Acetyl L-Carnitine & Alpha GPC Supplement - Supports Production of Acetylcholine - Neurotransmitter Supplement for Cognitive Function - 60 Capsules
- Price
- $38.53
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 8y ago

Natures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count
- Price
- $14.89
- Rating
- 4.5/5
- Reviews
- 617
- Age
- 3y ago

NATURAL STACKS Dopamine Brain Food - 650mg L-Tyrosine Supplement - Dopamine Supplement for Focus & Mental Drive - Supports Mental Energy - Neurotransmitter Support with B Vitamins - 120 Capsules
- Price
- $67.69
- Rating
- 4.0/5
- Reviews
- 2,871
- Age
- 4y ago

Bronson Ginkgo Biloba Extra Strength Brain & Memory Support 120 Capsules
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 15,812
- Age
- 5y ago
Newest
by launch date
BRAIN FOODS Gluten Free Vegan Vanilla Wafers - 12 Bars No Sugar Added High Fiber No Palm Oil 1.05oz 120 Calories Guilt Free Snack Natural Vanilla Flavor
- Price
- $21.89
- Rating
- 3.9/5
- Reviews
- 191
- Age
- 1y ago

OLLY Focus Buddies LOLLY Pops Cognizin Vitamins B6 and B12 Omega-3 ALA Supports Focused Attention and Healthy Brain Function * Kids 4+ Dietary Supplement Watermelon Strawberry Flavored 25 Count
- Price
- $15.59
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 2y ago

Natures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count
- Price
- $14.89
- Rating
- 4.5/5
- Reviews
- 617
- Age
- 3y ago

OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count
- Price
- $23.38
- Rating
- 4.4/5
- Reviews
- 1,836
- Age
- 3y ago

NATURAL STACKS Dopamine Brain Food - 650mg L-Tyrosine Supplement - Dopamine Supplement for Focus & Mental Drive - Supports Mental Energy - Neurotransmitter Support with B Vitamins - 120 Capsules
- Price
- $67.69
- Rating
- 4.0/5
- Reviews
- 2,871
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
540
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
6%
- OLLY63%
- Bronson8%
- NEURIVA7%
- NATURAL STACKS6%
- Natures Craft5%
- Nature's Way5%
- Open — no brand owns it (2 brands, 6%)
Demand
Olly Brain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Olly Brain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brain food29K/yr
- brain food supplement for adults8K/yr
- olly brain12K/yr
- olly brainy chews7K/yr
- olly brain gummies3K/yr
- olly brain vitamins747/yr
- brainy chews2K/yr
Reviews and returns
What reviews say buyers love and hate about Olly Brain
We read the reviews and the return reasons for every product selling here.
“Ineffective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olly Brain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









