Is olly brain profitable to sell on Amazon United States?

The niche generates $77K/yr across 11 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (44/100).

How competitive is the olly brain niche?

8 brands and 540 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in olly brain?

Top complaints mined from reviews: Functionality-Overall, Side Effects, Dosage. The return rate is 0.0%.

When does demand for olly brain peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the olly brain niche?

Listings span $9.92–$67.69; the average listing price is $26.51 (sweet spot $15–$100). The average incumbent carries 14,573 reviews — the moat a new listing must climb.

olly brain

Skip it

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.51

avg listing price — sweet spot $15–$100

Price range

Great$9.92–$67.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Market size

Bad$77K

$77K/yr · 62K searches

Review moat

Bad14,572.82

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, olly brain is a $77K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

olly brain market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $80K–$106K; units × avg price
Conversion rate: 4.7%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 20.0%
Avg brand age: 62 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

540

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

OLLY63%
Bronson8%
NEURIVA7%
NATURAL STACKS6%
Natures Craft5%
Nature's Way5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -8.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top olly brain search terms

brain food29K/yr -6.8%0.9% conv.
brain food supplement for adults8K/yr +17.6%0.9% conv.
olly brain12K/yr -28.0%11.2% conv.
olly brainy chews7K/yr -30.3%0.9% conv.
olly brain gummies3K/yr -16.5%9.2% conv.
olly brain vitamins747/yr +151.1%3.9% conv.
brainy chews2K/yr -41.3%3.8% conv.

All search terms

Top olly brain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count

OLLY$23.384.4★1,836 rev

OLLY Laser Focus

OLLY$11.104.1★7,889 rev

Bronson Ginkgo Biloba Extra Strength Brain & Memory Support 120 Capsules

Bronson$9.924.6★15,812 rev

NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 and Folic Acid 30 Count Capsules

NEURIVA$36.844.3★34,278 rev

Nootropic Brain Supplement for Memory and Focus Support - Vitamins for Mental Support & Clarity with Bacopa Monnieri VIT A B6 Riboflavin Niacin Thiamin & Folate - Cognitive Complex - 90 Count

Natures Craft$23.694.3★22,577 rev

Newest

by launch date

BRAIN FOODS Gluten Free Vegan Vanilla Wafers - 12 Bars No Sugar Added High Fiber No Palm Oil 1.05oz 120 Calories Guilt Free Snack Natural Vanilla Flavor

Brain Foods$21.89191 rev

1y ago

OLLY Focus Buddies LOLLY Pops Cognizin Vitamins B6 and B12 Omega-3 ALA Supports Focused Attention and Healthy Brain Function * Kids 4+ Dietary Supplement Watermelon Strawberry Flavored 25 Count

OLLY$15.59470 rev

2y ago

Natures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count

Nature's Way$14.89617 rev

3y ago

OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count

OLLY$23.381,836 rev

3y ago

NATURAL STACKS Dopamine Brain Food - 650mg L-Tyrosine Supplement - Dopamine Supplement for Focus & Mental Drive - Supports Mental Energy - Neurotransmitter Support with B Vitamins - 120 Capsules

NATURAL STACKS$67.692,871 rev

4y ago

What buyers say about olly brain

What buyers praise and complain about, mined from review topics.

What buyers love

Focus Enhancement23%

“Great focus”

Quality-Overall14%

“Amazing difference”

Efficiency10%

“Very effective”

Vitamin6%

“This vitamin is great for me”

Value For Money6%

“Worth the Buy”

Taste-Overall3%

“Taste fine”

Dosage3%

“I stayed consistent with the recommended dosage”

Sharpness3%

“It help me stay sharp”

Energy Level3%

“energy”

Advertised Vs Actual Product3%

“Perfect for what I wanted”

What buyers complain about

Functionality-Overall13%

“Ineffective”

Side Effects13%

“it made me dizzy”

Dosage10%

“They should discontinue the gels”

Value For Money10%

“Waste of money”

Taste-Overall7%

“they have an aftertaste that i didnt like”

Focus Enhancement6%

“they made their focus much worse”

Acid Regulator/Stomach Ache Relief3%

“Upset my stomach”

Ingredients-Overall3%

“Seems like a common risk with supplements that contain multiple ingredients”

Vitamin2%

“Maybe the supplements aren't mixed well”

Pain Relief-Overall2%

“started noticing back pain”

Top return reasons

Functionality-Overall33%

Side Effects21%

Advertised Vs Actual Product17%

Taste-Overall8%

Blood Pressure8%

Ease Of Use8%

Acid Regulator/Stomach Ache Relief4%

Common questions

Is olly brain profitable to sell on Amazon United States?: The niche generates $77K/yr across 11 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (44/100).
How competitive is the olly brain niche?: 8 brands and 540 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in olly brain?: Top complaints mined from reviews: Functionality-Overall, Side Effects, Dosage. The return rate is 0.0%.
When does demand for olly brain peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the olly brain niche?: Listings span $9.92–$67.69; the average listing price is $26.51 (sweet spot $15–$100). The average incumbent carries 14,573 reviews — the moat a new listing must climb.