Olly Brain
FailThe top 5 products take 81% of clicks, so Olly Brain is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $77K/yr62K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 540 sellers
Flapen Score
Olly Brain against its category
The dotted line is the Health & Household average. Past it, Olly Brain is stronger. Inside it, weaker.
Market
The Olly Brain market on Amazon at a glance
Shoppers on Amazon United States searched for Olly Brain 62K times last year and spent an estimated $77K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $77Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- brain food29K searches a year
02 · Price
A sale here is worth $26.51.
Listings sell for $26.51 on average, from $9.92 to $67.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $26.51 that is $7K to $13K a year per listing.
- Average price
- $26.51inside the $15 to $100 sweet spot
- Price range
- $9.92–$67.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #147 within Essential Fatty Acids. It carries 14,573 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 20.0%
- Average rank
- #147in Essential Fatty Acids
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 14,573per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Olly Brain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
540
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
6%
- Brand 163%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
- Open — no brand owns it (2 brands, 6%)
Demand
Olly Brain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Olly Brain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brain food29K/yr
- brain food supplement for adults8K/yr
- olly brain12K/yr
- olly brainy chews7K/yr
- olly brain gummies3K/yr
- olly brain vitamins747/yr
- brainy chews2K/yr
Reviews and returns
What reviews say buyers love and hate about Olly Brain
We read the reviews and the return reasons for every product selling here.
“Ineffective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olly Brain questions
Answered from the same tracked data.









