Ollie Toothpaste with Hydroxyapatite

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $716K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

16.7%

Market size, estimated

$716Ka year

Peak month

November10.2× the quietest month

Top search term

mouthology toothpaste87K searches a year

Listings sell for $21.20 on average, from $11.72 to $30.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $21.20 that is $127K to $170K a year per listing.

Average price

$21.20inside the $15 to $100 sweet spot

Price range

$11.72–$30.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

6,000–8,000

Revenue per listing a year

$127K–$170K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Toothpaste. It carries 3,243 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#194in Toothpaste

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,243per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months