Is ollie toothpaste with hydroxyapatite profitable to sell on Amazon United States?

The niche generates $716K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Worth a look (62/100).

How competitive is the ollie toothpaste with hydroxyapatite niche?

3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 19% of demand.

What do buyers complain about in ollie toothpaste with hydroxyapatite?

Top complaints mined from reviews: Oral Hygiene, Value For Money, Tooth Sensitivity. The return rate is 0.3%.

When does demand for ollie toothpaste with hydroxyapatite peak?

Demand peaks in Feb–Mar–Apr–May–Nov; the busiest month runs 10.2× the quietest.

What does it cost to enter the ollie toothpaste with hydroxyapatite niche?

Listings span $11.72–$30.01; the average listing price is $21.20 (sweet spot $15–$100). The average incumbent carries 3,243 reviews — the moat a new listing must climb.

ollie toothpaste with hydroxyapatite

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Brand share

Incredible19%

top-5 brand share — no brand owns this niche

Avg price

Great$21.20

avg listing price — sweet spot $15–$100

Price range

Great$11.72–$30.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$716K

$716K/yr · 202K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,242.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, ollie toothpaste with hydroxyapatite is a $716K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 19% of demand. Demand peaks in Feb–Mar–Apr–May–Nov. Verdict: Worth a look — 62/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

ollie toothpaste with hydroxyapatite market data

Units sold / yr: 30K–40K; avg 6,000–8,000/product
Revenue / yr: $636K–$848K; units × avg price
Conversion rate: 16.7%
Avg BSR: #194
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

19%

Top 20: 19%

Top-5 click share

100%

Top 20: 100%

Open market

--81%
Mouthology10%
ELIMS5%
Larine co4%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +16.4% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Nov · busiest ÷ quietest = 10.2×

Open Trend

Top ollie toothpaste with hydroxyapatite search terms

mouthology toothpaste87K/yr -16.0%14.5% conv.
mouthology nano hydroxyapatite toothpaste36K/yr +189.8%15.9% conv.
mouthology32K/yr +22.4%12.0% conv.
elims nano hydroxyapatite toothpaste11K/yr +14.4%5.6% conv.
larineco toothpaste11K/yr -5.6%5.0% conv.
mythology toothpaste7K/yr +24.7%8.8% conv.
larineco remineralizing toothpaste9K/yr -46.5%6.5% conv.
elims toothpaste4K/yr +4.3%5.9% conv.
elims3K/yr +14.2%7.1% conv.
larine toothpaste2K/yr -48.3%4.8% conv.

All search terms

Top ollie toothpaste with hydroxyapatite products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free Whitening* Rod Shaped nHA Xylitol Toothpaste for Adults Enamel Care* Sensitive Teeth* SLS Free Mint 4oz (USA Made) Package May Vary

--$11.724.5★6,112 rev

Mouthology 10% Nano Hydroxyapatite Toothpaste (3pk Fluoride Free) Whitening* Supports Enamel Care* Appropriate for Sensitive Teeth* SLS Free Xylitol nHA Toothpaste Adults Mint 4oz (USA Made)

Mouthology$30.014.5★6,112 rev

Elims 10% Nano-Hydroxyapatite Toothpaste Fluoride-Free Xylitol Remineralizing Whitening Toothpaste for Sensitive Teeth SLS-Free Lavender Vanilla Mint Favlor for Adults & Kids 4oz

ELIMS$15.444.4★489 rev

Larineco Nano Hydroxyapatite Toothpaste Sulfate Free Remineralizing Toothpaste Enamel Care Gentle Whitening Sensitive Teeth 4oz

Larine co$27.644.4★257 rev

Newest

by launch date

Larineco Nano Hydroxyapatite Toothpaste Sulfate Free Remineralizing Toothpaste Enamel Care Gentle Whitening Sensitive Teeth 4oz

Larine co$27.64257 rev

10mo ago

Mouthology 10% Nano Hydroxyapatite Toothpaste (3pk Fluoride Free) Whitening* Supports Enamel Care* Appropriate for Sensitive Teeth* SLS Free Xylitol nHA Toothpaste Adults Mint 4oz (USA Made)

Mouthology$30.016,112 rev

1y ago

Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free Whitening* Rod Shaped nHA Xylitol Toothpaste for Adults Enamel Care* Sensitive Teeth* SLS Free Mint 4oz (USA Made) Package May Vary

--$11.726,112 rev

1y ago

Elims 10% Nano-Hydroxyapatite Toothpaste Fluoride-Free Xylitol Remineralizing Whitening Toothpaste for Sensitive Teeth SLS-Free Lavender Vanilla Mint Favlor for Adults & Kids 4oz

ELIMS$15.44489 rev

4y ago

What buyers say about ollie toothpaste with hydroxyapatite

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene24%

“Great for your teeth”

Taste-Overall13%

“Fresh taste”

Tooth Brightening11%

“Whitens Teeth beautifully”

Quality-Overall7%

“Excellent product”

Tooth Sensitivity6%

“Really Does Help with Tooth Sensitivity”

Cleansing5%

“Teeth feel clean”

Flavor5%

“I like the mint flavor”

Value For Money4%

“Money well spent”

Advertised Vs Actual Product3%

“As described”

Efficiency3%

“Very effective”

What buyers complain about

Oral Hygiene10%

“Not sure if safe for teeth”

Value For Money8%

“Not worth it”

Tooth Sensitivity6%

“Increased teeth sensitivity”

Taste-Overall6%

“it tastes absolutely horrible”

Flavor5%

“Consistency and flavor are a bit different,”

Functionality-Overall3%

“Didn't work”

Tooth Brightening3%

“Doesn't whiten teeth at all”

Sensitivity-Overall3%

“Not for sensitive folks”

Breathability3%

“doesn't keep breath fresh very long”

Ease Of Use2%

“hard to get out”

Top return reasons

Advertised Vs Actual Product16%

Taste-Overall11%

Leak-Proof9%

Tooth Sensitivity7%

Ingredients-Overall7%

Functionality-Overall6%

Oral Hygiene6%

Tooth Brightening5%