Is olive oil capsules profitable to sell on Amazon United States?

The niche generates $138K/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (48/100).

How competitive is the olive oil capsules niche?

13 brands and 168 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in olive oil capsules?

Top complaints mined from reviews: Size-Overall, Value For Money, Dosage. The return rate is 0.0%.

When does demand for olive oil capsules peak?

Demand peaks in Apr; the busiest month runs 1.6× the quietest.

What does it cost to enter the olive oil capsules niche?

Listings span $9.57–$48.53; the average listing price is $22.13 (sweet spot $15–$100). The average incumbent carries 1,904 reviews — the moat a new listing must climb.

Olive Oil Capsules

Skip it

Soft demand (-11.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.13

avg listing price — sweet spot $15–$100

Price range

Great$9.57–$48.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,904.4

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$138K

$138K/yr · 70K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

Is olive oil capsules profitable on Amazon?

According to Flapen's Amazon United States niche tracking, olive oil capsules is a $138K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

olive oil capsules market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $133K–$177K; units × avg price
Conversion rate: 8.9%
Avg BSR: #164
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.7%
Avg brand age: 80 months
Avg seller age: 160 days

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

168

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

Carlyle27%
Nutricost19%
Vitamatic14%
Healthy Origins8%
Swanson8%
Piping Rock7%
Open — no brand owns it (7 brands, 17%)

olive oil capsules demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.6×

Open Trend

Top olive oil capsules search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

olive oil capsules25K/yr -12.1%8.7% conv.
olive oil pills11K/yr +6.1%7.8% conv.
olive oil supplements12K/yr -13.6%6.4% conv.
extra virgin olive oil capsules8K/yr -14.5%9.5% conv.
olive oil capsules extra virgin organic5K/yr -33.4%11.9% conv.
olive oil supplement3K/yr +21.6%7.6% conv.
olive oil supplements capsules3K/yr -10.2%9.2% conv.
olive oil pills extra virgin3K/yr -37.7%9.2% conv.

All search terms

Top olive oil capsules products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Carlyle Olive Oil Extra Virgin 2000mg | 120 Softgel Capsules | Cold Pressed

Carlyle$16.064.6★1,110 rev

Nutricost Extra Virgin Olive Oil Supplement (2 000mg) 120 Softgels

Nutricost$14.524.6★98 rev

Vitamatic Extra Virgin Olive Oil 2000 mg Per Serving 120 Softgels | Great Source of Omega 6 & 9

Vitamatic$12.734.6★86 rev

Healthy Origins Extra Virgin Olive Oil 1 250 mg (Made with Organic Extra Virgin Olive Oil Non-GMO Gluten Free Cardiovascular Support) 120 Softgels

Healthy Origins$19.734.6★1,229 rev

Piping Rock Olive Oil Softgel Capsules | 1000mg | 240 Pills

Piping Rock$22.904.7★224 rev

Newest

by launch date

Ollocdam Olive3 Extra Virgin Olive Oil Softgel Capsules 2 526mg High Polyphenol Cold Pressed Blend of Spain Italy & Greece Antioxidant Support 14 Daily Packs

Ollocdam$21.4643 rev

5mo ago

Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels

Resilia Oil Of Oregano$28.2311,500 rev

8mo ago

Vitamatic Extra Virgin Olive Oil 2000 mg Per Serving 120 Softgels | Great Source of Omega 6 & 9

Vitamatic$12.7386 rev

9mo ago

Nutricost Extra Virgin Olive Oil Supplement (2 000mg) 120 Softgels

Nutricost$14.5298 rev

1y ago

Swanson Extra Virgin Olive Oil - Supports Heart Health* - Made with Cold-Pressed Certified Organic Olive Oil - Contains Antioxidant Polyphenols & Fatty Acids - Non-GMO - 120 Softgels (3 Pack)

Swanson$27.83725 rev

1y ago

What reviews say buyers love and hate about olive oil capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“demonstrates a clear commitment to quality”

Value For Money6%

“Good price”

Ingredients-Overall6%

“The ingredients are great”

Nutritional Content5%

“Good supplement”

Vitamin5%

“Good supplement”

Blood Pressure4%

“Good for blood pressure”

Efficiency4%

“works great”

Ease Of Chewing/Swallowing4%

“easy to swallow”

Ease Of Use3%

“Convenient”

Taste-Overall3%

“have no unpleasant aftertaste”

What buyers complain about

Size-Overall6%

“these are very small”

Value For Money6%

“This product is very expensive”

Dosage6%

“Have missed a few doses”

Side Effects5%

“Also, just in general felt weird at various times throughout the day”

Regulates Digestion4%

“Anyone on a GL3 with constipation problems”

Ease Of Chewing/Swallowing4%

“swallowing raw oil was always so unpleasant”

Ingredients-Overall4%

“Other ingredients listed are water”

Quality-Overall4%

“Poor Consistency in Product Quality Control”

Ease Of Use3%

“the capsule is very difficult to open”

Functionality-Overall3%

“Didnt work for me”

Top return reasons

Cold Relief100%

Common olive oil capsules questions

Is olive oil capsules profitable to sell on Amazon United States?: The niche generates $138K/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (48/100).
How competitive is the olive oil capsules niche?: 13 brands and 168 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in olive oil capsules?: Top complaints mined from reviews: Size-Overall, Value For Money, Dosage. The return rate is 0.0%.
When does demand for olive oil capsules peak?: Demand peaks in Apr; the busiest month runs 1.6× the quietest.
What does it cost to enter the olive oil capsules niche?: Listings span $9.57–$48.53; the average listing price is $22.13 (sweet spot $15–$100). The average incumbent carries 1,904 reviews — the moat a new listing must climb.