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Olive Oil Capsules

Fail

Demand is soft, at -11.6% this quarter, so Olive Oil Capsules is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$138K/yr70K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
72%top-5 click share · 13 brands · 168 sellers

Flapen Score

Olive Oil Capsules against its category

The dotted line is the Health & Household average. Past it, Olive Oil Capsules is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil Capsules market on Amazon at a glance

Shoppers on Amazon United States searched for Olive Oil Capsules 70K times last year and spent an estimated $138K. The top 5 brands take 77% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
8.9%
Market size, estimated
$138Ka year
Peak month
April1.6× the quietest month
Top search term
olive oil capsules25K searches a year

02 · Price

A sale here is worth $22.13.

Listings sell for $22.13 on average, from $9.57 to $48.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $22.13 that is $11K to $17K a year per listing.

Average price
$22.13inside the $15 to $100 sweet spot
Price range
$9.57–$48.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #164 within Olive Leaf. It carries 1,904 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#164in Olive Leaf
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,904per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
80 months

Products

Top Olive Oil Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

168

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

  • Brand 127%
  • Brand 219%
  • Brand 314%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (7 brands, 17%)

Demand

Olive Oil Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Olive Oil Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive oil capsules25K/yr
  • olive oil pills11K/yr
  • olive oil supplements12K/yr
  • extra virgin olive oil capsules8K/yr
  • olive oil capsules extra virgin organic5K/yr
  • olive oil supplement3K/yr
  • olive oil supplements capsules3K/yr
  • olive oil pills extra virgin3K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil Capsules

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
6%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“these are very small”
A buyer, on “Size-Overall”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Olive Oil Capsules questions

Answered from the same tracked data.