olive leaf extract
Launch itA $1.1M/yr market growing +11.7% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.49avg listing price — sweet spot $15–$100
Price range
Great$9.57–$48.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 389K searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,713.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, olive leaf extract is a $1.1M/yr Amazon United States market (389K searches/yr). The top 5 brands hold 58% of demand. Verdict: Launch it — 67/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
olive leaf extract market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $940K–$1.2M
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.3%
- Avg brand age
- 83 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
468
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
37%
- NOW Foods24%
- Gaia Herbs11%
- Carlyle10%
- Zazzee8%
- Nutricost5%
- Swanson5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top olive leaf extract search terms
- olive leaf extract201K/yr
- olive leaf extract capsules84K/yr
- olive leaf61K/yr
- olive leaf extract organic17K/yr
- organic olive leaf extract8K/yr
- olive leaf capsules4K/yr
- olive oil extract5K/yr
- organic olive leaf4K/yr
- olive leaf supplement3K/yr
- olive extract3K/yr
Top olive leaf extract products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Foods Supplements Olive Leaf Extract 500 mg Free Radical Scavenger* 120 Veg Capsules
NOW Foods$12.514.6★5,518 rev
Carlyle Olive Leaf Extract | 100 Capsules | with Oleuropein
Carlyle$9.574.6★571 rev
Zazzee Extra Strength Olive Leaf 50:1 Extract 40% Oleuropein 150 Vegan Capsules 5 Month Supply Olea Europaea Mediterranean Source Potent Antioxidant & Immune Support Non-GMO Made in the USA
Zazzee$24.944.7★388 rev
Gaia Herbs Olive Leaf - Traditional Immune Health Support - Immune System Supplement with Olive Leaf Extract & Oleuropein* - 120 Vegan Liquid Phyto-Caps (120 Servings)
Gaia Herbs$48.534.6★1,832 rev
Nutricost Olive Leaf Extract (20% Oleuropein) 750mg 90 Capsules GMO-Free
Nutricost$12.704.6★437 rev
Newest
by launch dateCarlyle Olive Leaf Extract | 100 Capsules | with Oleuropein
Carlyle$9.57571 rev
Zazzee Extra Strength Olive Leaf 50:1 Extract 40% Oleuropein 150 Vegan Capsules 5 Month Supply Olea Europaea Mediterranean Source Potent Antioxidant & Immune Support Non-GMO Made in the USA
Zazzee$24.94388 rev
Wild & Organic Olive Leaf Extract Liquid Drops - Immune & Antioxidant Support - Oleuropein Supplement - Add to Tea Olive Leaf Tincture - Vegan Sugar & Alcohol Free - 4 fl oz
Wild & Organic$23.65702 rev
Organic Olive Leaf Extract Capsules 550mg - Pure Olive Leaf Extract Organic Formula Immune & Digestive Support Supplement 1100mg Serving Vegan Non GMO No Fillers 100 Olive Leaf Capsules Made USA
Complete Natural Products$15.9487 rev
Nutricost Olive Leaf Extract (20% Oleuropein) 750mg 90 Capsules GMO-Free
Nutricost$12.70437 rev
Trending
90-day click momentumOrganic Olive Leaf Extract Capsules 550mg - Pure Olive Leaf Extract Organic Formula Immune & Digestive Support Supplement 1100mg Serving Vegan Non GMO No Fillers 100 Olive Leaf Capsules Made USA
Complete Natural Products$15.944.7★
Pure Encapsulations Olive Leaf Extract | Hypoallergenic Supplement Supports Immune System and Healthy Intestinal Environment* | 60 Capsules
Pure Encapsulations$41.354.6★
Natures Answer Olive Leaf Extract Alcohol-Free Non-GMO Vegan Gluten-Free Made in USA 2 Ounce | Olive Leaf Extract for Wellness
Nature's Answer$15.704.5★
NOW Foods Supplements Olive Leaf Extract 500 mg Free Radical Scavenger* 120 Veg Capsules
NOW Foods$12.514.6★
Gaia Herbs Olive Leaf - Traditional Immune Health Support - Immune System Supplement with Olive Leaf Extract & Oleuropein* - 60 Vegan Liquid Phyto-Caps (60 Servings)
Gaia Herbs$28.074.6★
What buyers say about olive leaf extract
What buyers praise and complain about, mined from review topics.What buyers love
“transparent standardization is what drew me to this brand”
“fair price”
“Helpful for immune system”
“The single active ingredient makes this easy to add to your routine”
“Effective”
“Good for blood pressure”
“getting them at this concentration in a single daily supplement is efficient”
“Excellent value here with transparent info within the listing that makes me feel more comfortable taking supplements”
“As advertised”
“Definitely helped for the first couple of days”
What buyers complain about
“The taste is bitter”
“Poor quality control”
“I think this product has lower active ingredient”
“Difficult to Swallow”
“It might just be a little too strong for me”
“This product is very expensive”
“This is too much of a dose”
“Despite the high potency claims and the promising description, it simply did not live up to my expectations”
“No effect”
“Made me extremely ill”
Top return reasons
Common questions
- Is olive leaf extract profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 22 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Launch it (67/100).
- How competitive is the olive leaf extract niche?
- 20 brands and 468 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in olive leaf extract?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Ingredients-Overall. The return rate is 0.0%.
- When does demand for olive leaf extract peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the olive leaf extract niche?
- Listings span $9.57–$48.53; the average listing price is $23.49 (sweet spot $15–$100). The average incumbent carries 1,714 reviews — the moat a new listing must climb.