Ointment

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 29.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.0M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+12.2%

Conversion, latest week

29.9%

Market size, estimated

$6.0Ma year

Peak month

July1.4× the quietest month

Top search term

neosporin1.2M searches a year

Listings sell for $7.30 on average, from $4.08 to $10.23. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 60,000 to 80,000 of them. At $7.30 that is $438K to $584K a year per listing.

Average price

$7.30under the $15 to $100 sweet spot

Price range

$4.08–$10.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$438K–$584K

Returns

0.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Antibiotics & Antiseptics. It carries 20,997 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#62in Antibiotics & Antiseptics

Average rating

4.79 starsAmazon United States average 4.42 stars

Average reviews

20,997per listing

Listings tracked

9

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

84 months