Oil Burner
MaybeThe top 5 brands take only 40% of clicks. But demand is soft, at -18.4% this quarter, so Oil Burner is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $137K/yr548K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 25%top-5 click share · 61 brands · 101 sellers
Flapen Score
Oil Burner against its category
The dotted line is the Health & Household average. Past it, Oil Burner is stronger. Inside it, weaker.
Market
The Oil Burner market on Amazon at a glance
Shoppers on Amazon United States searched for Oil Burner 548K times last year and spent an estimated $137K. The top 5 brands take 40% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.
- Searches, last 12 months
- 548K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $137Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- oil burner211K searches a year
02 · Price
A sale here is worth $15.97.
Listings sell for $15.97 on average, from $2.45 to $39.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $15.97 that is $2K to $4K a year per listing.
- Average price
- $15.97inside the $15 to $100 sweet spot
- Price range
- $2.45–$39.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #476 within Aromatherapy. It carries 3,079 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 99%
- Out of stock, average day
- 4.2%
- Average rank
- #476in Aromatherapy
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 3,079per listing
- Listings tracked
- 94
04 · Newcomers
2 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Oil Burner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
61 falling
Sellers
101
Top-5 brand share
40%
Top 20: 73%
Top-5 click share
25%
Top 20: 51%
Open market
56%
- Brand 115%
- Brand 28%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Oil Burner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Oil Burner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oil burner211K/yr
- oil burner for scented oil52K/yr
- essential oil burner43K/yr
- tea light wax melt warmer40K/yr
- oil burners32K/yr
- oil warmer for scented oil32K/yr
- tealight wax warmer28K/yr
- essential oil warmer20K/yr
- tea light wax warmer16K/yr
- tealight wax melt warmer11K/yr
Reviews and returns
What reviews say buyers love and hate about Oil Burner
We read the reviews and the return reasons for every product selling here.
“Already quit working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oil Burner questions
Answered from the same tracked data.









