ohio state napkins
Worth a lookShows a sweet-spot price point ($21.54 avg), but a small market ($18K/yr) keeps it on the watch list.
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Review moat
Great204.24avg incumbent reviews — the moat a new listing must climb
Growth
Great+94.1%90-day search growth — must beat 0% to launch
Price range
Great$8.75–$45.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$18K$18K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, ohio state napkins is a $18K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ohio state napkins market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #1,827
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 5.2%
- Avg brand age
- 64 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
28
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
51%
Top 20: 99%
Open market
4%
- Trendware35%
- PartyKandy19%
- Havercamp17%
- Creative Converting11%
- Desert Cactus8%
- Party Creations6%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 33 weeks — +94.1% search growth over the last 90 days.Top ohio state napkins search terms
- ohio state napkins5K/yr
- ohio state plates5K/yr
- ohio state plates and napkins3K/yr
- ohio state paper plates3K/yr
- ohio state table cloth3K/yr
Top ohio state napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trendware Ohio State University Napkins 60 Count
Trendware$18.734.9★56 rev
Havercamp Ohio State University Party for 16! Set includes 16 Appetizer Plates & 16 Party Napkins. Feature Brutus at your Buckeye Tailgate Football Party Birthday or University event
Havercamp$17.014.8★85 rev
Ohio State Buckeyes Party Supplies Plates Napkins & Table Decorations 37 Pc
PartyKandy$34.804.3★134 rev
Desert Cactus The Ohio State University Disposable Napkins OSU Buckeyes 20 Count 2 Ply 13 inch Dinner Square for Tailgates Graduation Party and Game Day Tableware Decoration (Design A)
Desert Cactus$9.774.2★29 rev
Trendware Ohio State University Paper Plates 48 ct
Trendware$35.504.4★27 rev
Newest
by launch date
Ohio State Buckeye 6 Paper Fan OSU Backdrop Birthday Graduation Party Decor
PartyKandy$24.7711 rev
Trendware Ohio State University Paper Plates 48 ct
Trendware$35.5027 rev
Trendware Ohio State University Paper Plate and Napkin Party Kit 84 ct
Trendware$29.9849 rev
Ohio State University Tailgating Kit 52 ct
Trendware$34.842 rev
Ohio State Buckeye Disposable Tablecloth 9ft Birthday Graduation Decoration
PartyKandy$13.9442 rev
Trending
90-day click momentumOhio State University Tailgating Kit 52 ct
Trendware$34.845.0★
Trendware Ohio State University Paper Plates 48 ct
Trendware$35.504.4★
Desert Cactus The Ohio State University Disposable Napkins OSU Buckeyes 20 Count 2 Ply 13 inch Dinner Square for Tailgates Graduation Party and Game Day Tableware Decoration (Design A)
Desert Cactus$9.774.2★
Ohio State Buckeye 6 Paper Fan OSU Backdrop Birthday Graduation Party Decor
PartyKandy$24.774.9★
Trendware Ohio State University Paper Plate and Napkin Party Kit 84 ct
Trendware$29.984.8★
What buyers say about ohio state napkins
What buyers praise and complain about, mined from review topics.What buyers love
“The color is perfect”
“Solid quality and an easy way to make the setup feel more themed”
“Very aesthetic”
“Totally worth it”
“The size is perfect”
“dont fall apart the moment someone grabs one”
“it fit with more room to spare”
“Each piece had sticky tape on it for ease of putting together”
“Theyre absorbent enough to handle messes without falling apart”
“They are thick and decent quality”
What buyers complain about
“Flimsy paper plates”
“I would say the price is rather high for as many as you get”
“Not very thick”
“Larger than I thought it would be”
“Advertising is wrong”
“Not the greatest napkin”
“They are not an ideal napkin for wiping your mouth”
“The stickers were also very hard to get off”
“Some printed napkins have an odor from the printing/ink”
Top return reasons
Common questions
- Is ohio state napkins profitable to sell on Amazon United States?
- The niche generates $18K/yr across 21 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +94.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the ohio state napkins niche?
- 9 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in ohio state napkins?
- Top complaints mined from reviews: Strength, Value For Money, Thickness. The return rate is 2.1%.
- What does it cost to enter the ohio state napkins niche?
- Listings span $8.75–$45.18; the average listing price is $21.54 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.