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Ohio State Napkins

Maybe

Products sell for $21.54 on average, inside the sweet spot. But shoppers spend an estimated $18K a year here, so Ohio State Napkins is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$18K/yr19K searches / yr
90-day growth
+94.1%search demand this quarter
Competition
51%top-5 click share · 9 brands · 28 sellers

Flapen Score

Ohio State Napkins against its category

The dotted line is the Health & Household average. Past it, Ohio State Napkins is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohio State Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Ohio State Napkins 19K times last year and spent an estimated $18K. The top 5 brands take 89% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +94.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+94.1%
Conversion, latest week
4.3%
Market size, estimated
$18Ka year
Top search term
ohio state napkins5K searches a year

02 · Price

A sale here is worth $21.54.

Listings sell for $21.54 on average, from $8.75 to $45.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.54 that is $0 to $2K a year per listing.

Average price
$21.54inside the $15 to $100 sweet spot
Price range
$8.75–$45.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,827 within Disposable Plates, Bowls & Cutlery. It carries 204 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#1,827in Disposable Plates, Bowls & Cutlery
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
204per listing
Listings tracked
21

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Ohio State Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

28

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

51%

Top 20: 99%

Open market

4%

  • Brand 135%
  • Brand 219%
  • Brand 317%
  • Brand 411%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (3 brands, 4%)

Demand

Ohio State Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26DecJanFebMarAprMayJunJul

Peak months: May, Dec · busiest ÷ quietest = 4.4× · 8 of 12 months tracked

Search terms

Top Ohio State Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohio state napkins5K/yr
  • ohio state plates5K/yr
  • ohio state plates and napkins3K/yr
  • ohio state paper plates3K/yr
  • ohio state table cloth3K/yr

Reviews and returns

What reviews say buyers love and hate about Ohio State Napkins

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
18%of negative reviews mention “Strength”
2.1%of orders come back
“Flimsy paper plates”
A buyer, on “Strength”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ohio State Napkins questions

Answered from the same tracked data.