Is odorless garlic softgels profitable to sell on Amazon United States?

The niche generates $176K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the odorless garlic softgels niche?

13 brands and 62 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in odorless garlic softgels?

Top complaints mined from reviews: Smell, Taste-Overall, Value For Money. The return rate is 0.0%.

When does demand for odorless garlic softgels peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the odorless garlic softgels niche?

Listings span $6.42–$27.91; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 3,651 reviews — the moat a new listing must climb.

odorless garlic softgels

Worth a look

Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.31

avg listing price — sweet spot $15–$100

Price range

Good$6.42–$27.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Okay$176K

$176K/yr · 76K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Review moat

Okay3,650.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, odorless garlic softgels is a $176K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

odorless garlic softgels market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $191K–$230K; units × avg price
Conversion rate: 15.2%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 11.8%
Avg brand age: 59 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

Horbäach28%
NOW Foods19%
Zazzee11%
Resilia Oil Of Oregano9%
Vitalibre6%
Carlyle6%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +3.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top odorless garlic softgels search terms

odorless garlic30K/yr +17.6%12.1% conv.
odorless garlic softgels19K/yr +23.2%13.2% conv.
odorless garlic supplements22K/yr -26.9%11.0% conv.
odorless garlic capsules4K/yr +22.8%11.2% conv.
garlic capsules odorless organic763/yr -54.9%3.6% conv.

All search terms

Top odorless garlic softgels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Horbach Odorless Garlic Softgel Supplement | 200 Pills

Horbäach$9.834.6★15,465 rev

NOW Foods Supplements Odorless Garlic (Allium sativum) Concentrated Extract 250 Softgels

NOW Foods$13.494.7★2,203 rev

Zazzee USDA Organic Odorless Garlic 20:1 Extract 1% Allicin 100 Vegan Capsules 3+ Month Supply Allium Sativum Immune Circulation & Heart Health Support All-Natural Non-GMO Made in the USA

Zazzee$24.804.6★1,147 rev

Resilia Odorless Aged Garlic Extract Softgels (60 Count) | 600mg Aged Garlic Extract Per Serving | with CoQ10 Ubiquinol & Vitamin K2 (MK-7) | Dietary Supplement

Resilia Oil Of Oregano$27.914.5★936 rev

NOW Foods Supplements Odorless Garlic (Allium sativum) Concentrated Extract 100 Softgels

NOW Foods$6.424.7★2,203 rev

Newest

by launch date

Resilia Odorless Aged Garlic Extract Softgels (60 Count) | 600mg Aged Garlic Extract Per Serving | with CoQ10 Ubiquinol & Vitamin K2 (MK-7) | Dietary Supplement

Resilia Oil Of Oregano$27.91936 rev

3mo ago

Vitalibre Odorless Garlic Oil Maximum Potency Concentrated Extract Non-GMO No Gluten Heart & Immunity Antioxidant Defense 200 Softgels

Vitalibre$10.3234 rev

4mo ago

VivoNu Aged Garlic Extract Capsules Odorless Garlic Supplements with Magnesium Chromium B1 & B9 Supports Immune Health & Heart Function| 2 Years Matured | 300 Softgels

VivoNu$21.77520 rev

7mo ago

Vitalibre Odorless Garlic Extra Strength Extract Non-GMO No Gluten Heart & Immunity Antioxidant Defense 180 Softgels

Vitalibre$10.46208 rev

1y ago

Zazzee USDA Organic Odorless Garlic 20:1 Extract 1% Allicin 100 Vegan Capsules 3+ Month Supply Allium Sativum Immune Circulation & Heart Health Support All-Natural Non-GMO Made in the USA

Zazzee$24.801,147 rev

2y ago

What buyers say about odorless garlic softgels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“the quality is reliable”

Smell11%

“did not have a bad smell to them”

Advertised Vs Actual Product8%

“As advertise”

Value For Money6%

“Reasonably priced”

Ease Of Chewing/Swallowing5%

“Very easy to consume”

Efficiency4%

“Effective”

Heart Health4%

“Great for cholesterol”

Taste-Overall4%

“I love the taste”

Ease Of Use4%

“easy to read”

Vitamin4%

“Excellent supplement”

What buyers complain about

Smell30%

“Stinks bad”

Taste-Overall9%

“Unpleasant aftertaste”

Value For Money5%

“Over priced”

Functionality-Overall5%

“Did not work”

Dosage4%

“Its only 500 mg you should be taking 7500”

Advertised Vs Actual Product4%

“misleading product”

Blood Pressure4%

“It does not work for blood pressure or anything else”

Size-Overall2%

“The capsules are super small”

Acid Regulator/Stomach Ache Relief2%

“It is very hard on the stomach”

Ingredients-Overall2%

“Buyer Beware: this product is cheaply made using garbage ingredients”

Top return reasons

Functionality-Overall50%

Sensitivity-Overall25%

Adhesion/Stickiness13%

Ease Of Use13%

Common questions

Is odorless garlic softgels profitable to sell on Amazon United States?: The niche generates $176K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the odorless garlic softgels niche?: 13 brands and 62 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in odorless garlic softgels?: Top complaints mined from reviews: Smell, Taste-Overall, Value For Money. The return rate is 0.0%.
When does demand for odorless garlic softgels peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the odorless garlic softgels niche?: Listings span $6.42–$27.91; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 3,651 reviews — the moat a new listing must climb.