odor eliminator for clothes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$7.68–$32.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Market size
Okay$120K$120K/yr · 66K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,875.64avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, odor eliminator for clothes is a $120K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
odor eliminator for clothes market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $84K–$101K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
444
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
32%
- Lysol19%
- Arm & Hammer12%
- ACTIVE12%
- Nature's Miracle11%
- Downy7%
- CloroxPro6%
Demand
Weekly Amazon search volume, last 40 weeks — +26.7% search growth over the last 90 days.Top odor eliminator for clothes search terms
- laundry detergent odor eliminator10K/yr
- human urine odor remover laundry8K/yr
- urine odor eliminator for laundry8K/yr
- laundry detergent odor6K/yr
- clothes deodorizer8K/yr
- odor removing laundry detergent4K/yr
- odor laundry detergent4K/yr
- urine remover for laundry5K/yr
- clothing deodorizer3K/yr
- remove odor from clothes3K/yr
Top odor eliminator for clothes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lysol Tough Odor Eliminator Laundry Sanitizer Additive Sanitizing Liquid for Gym Clothes and Activewear 0% Bleach Eliminates Odor Causing Bacteria 90oz
Lysol$11.684.8★112,356 rev
Natures Miracle Laundry Boost In-Wash Stain and Odor Remover Laundry Stain and Odor Removing Additive For All Machines Spray 32 oz
Nature's Miracle$8.364.6★3,062 rev
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder Natural Deodorizer with Bio Active Enzymes Detergent Additive Eliminator for Sweat Oil Blood - 64 Loads
ACTIVE$18.324.7★6,326 rev
Downy Rinse Laundry Odor Remover Cool Cotton Scent 48 fl oz Fabric Softener And Laundry Odor Removal Rinse Fights Odors At The Source HE Compatible
Downy$11.584.7★8,802 rev
Lysol Laundry Sanitizer Additive Bacteria-Causing Laundry Odor Eliminator Detergent Additive Crisp Linen 90oz
Lysol$11.784.8★112,356 rev
Newest
by launch date
ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz
Arm & Hammer$8.41304 rev
OxiClean Odor Blasters Odor and Stain Remover Liquid Laundry Additive Water-Activated Laundry Stain Remover 45 fl oz
OxiClean$7.817,586 rev
Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent 148 fl oz 105 Loads Advanced Odor and Stain Fighting Laundry Detergent Liquid
Tide$21.963,783 rev
Commercial Multi-Purpose Enzyme Cleaner & Odor Eliminator | Pet & Human Urine Stains & Odors | Carpet Laundry Bathroom Drain & Trash Deodorizer | Dog Cat Organic Waste Remover (1 Gallon)
Black Diamond Stoneworks$30.50628 rev
ARM & HAMMER Odor Blasters In-Wash Scent Booster Laundry Scent Booster Fresh Burst Scent 45 Oz
Arm & Hammer$8.077,761 rev
Trending
90-day click momentumARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz
Arm & Hammer$8.414.7★
Downy Rinse Laundry Odor Remover Cool Cotton Scent 48 fl oz Fabric Softener And Laundry Odor Removal Rinse Fights Odors At The Source HE Compatible
Downy$11.584.7★
Biokleen Bac-Out Enzyme Cleaner and Stain & Odor Remover for Pet Stains Laundry Diapers Wine Carpets & More Eco-Friendly Non-Toxic Lime Scent 128 Ounces
Biokleen$32.294.6★
OxiClean Odor Blasters Odor and Stain Remover Liquid Laundry Additive Water-Activated Laundry Stain Remover 45 fl oz
OxiClean$7.814.6★
Lume Laundry Stink & Stain Eraser - Detergent Booster & Sink Soak - Eliminates Body Odor In Clothes - Odor Blasting Enzyme Blend - Make Your Detergent Work Better - Free & Clear - 8 fl oz (2 Pack)
Lume$27.374.5★
What buyers say about odor eliminator for clothes
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fresh scent”
“Cleans great”
“Great product as usual”
“Very affordable”
“Effective”
“As advertised”
“Rinses clean”
“Great addition to your wash”
“Convenient to use”
“Clean and fresh”
What buyers complain about
“Chemical smell”
“arrived leaking”
“This product doesn't work as it described”
“Some times stain”
“Waste Of Money”
“does not seem to clean as well”
“Skin reaction”
“It's not good for washing machine”
“Watered down”
“Bottle is large”
Top return reasons
Common questions
- Is odor eliminator for clothes profitable to sell on Amazon United States?
- The niche generates $120K/yr across 36 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the odor eliminator for clothes niche?
- 21 brands and 444 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in odor eliminator for clothes?
- Top complaints mined from reviews: Smell, Leak-Proof, Functionality-Overall. The return rate is 0.2%.
- What does it cost to enter the odor eliminator for clothes niche?
- Listings span $7.68–$32.29; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 14,876 reviews — the moat a new listing must climb.