odor eaters for shoes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Avg price
Okay$10.53avg listing price — sweet spot $15–$100
Market size
Okay$173K$173K/yr · 117K searches
Review moat
Okay3,082.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.33–$14.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, odor eaters for shoes is a $173K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
odor eaters for shoes market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $211K–$263K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.6%
- Avg brand age
- 56 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Odor-Eaters63%
- Dr. Scholl's21%
- Kaps10%
- Arm & Hammer5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top odor eaters for shoes search terms
- odor eaters insoles for men51K/yr
- odor eaters insoles14K/yr
- odor eaters insoles for women17K/yr
- odor insoles5K/yr
- odor control insoles5K/yr
- shoe inserts for sweaty feet5K/yr
- odor eater insoles4K/yr
- sweat absorbing insoles4K/yr
- odor insoles men3K/yr
- dr scholls odor x insoles2K/yr
Top odor eaters for shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Odor-Eaters Everyday Comfort Insoles 3 ct.
Odor-Eaters$9.814.2★217 rev
6 Pair Pack Anti Odour Shoe Insoles Set with Odor Eating Charcoal | Shoe Inserts | Kaps Odour Stop | Cut to Size
Kaps$14.674.2★4,704 rev
Dr. Scholls Stay Odor-Free & Dry Comfort Insoles with Odor-X Unisex Inserts 1 Pair Full Length Trim to Fit Mens Shoe Sizes (7-13) and Womens Shoe Sizes (5-10)
Dr. Scholl's$9.554.2★2,016 rev
Odor-Eaters Enhanced Comfort Insoles
Odor-Eaters$7.334.1★37 rev
Dr Scholls Go Sockless! Cushioning Insoles for Women Men Unisex 3 Pairs Trim to Fit - Absorbs Moisture to Keep Feet Dry Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Dr. Scholl's$10.774.2★4,027 rev
Newest
by launch dateOdor-Eaters Everyday Comfort Insoles 3 ct.
Odor-Eaters$9.81217 rev
Odor-Eaters Enhanced Comfort Insoles
Odor-Eaters$7.3337 rev
Odor-Eaters Max Comfort Gel Insoles 1 Pair
Odor-Eaters$11.5719 rev
Dr Scholls Go Sockless! Cushioning Insoles for Women Men Unisex 3 Pairs Trim to Fit - Absorbs Moisture to Keep Feet Dry Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Dr. Scholl's$10.774,027 rev
Dr. Scholls ODOR-X FOOT ODOR PROBIOTIC SPRAY 4 oz // Immediately Eliminates The Worst Odors - Prevents Embarrasing Odors From Returning - Restores Skins Microbiome
Dr. Scholl's$10.0410,687 rev
Trending
90-day click momentumOdor-Eaters Enhanced Comfort Insoles
Odor-Eaters$7.334.1★
Odor-Eaters Everyday Comfort Insoles 3 ct.
Odor-Eaters$9.814.2★
Odor-Eaters Max Comfort Gel Insoles 1 Pair
Odor-Eaters$11.573.9★
Arm & Hammer Memory Foam Work Insoles for Men and Women Pair of Anti-Fatigue Memory Foam Inserts with Arch Support for Work Boots Sneakers Or Dress Shoes. (1 Pack)
Arm & Hammer$10.494.3★
Dr Scholls Go Sockless! Cushioning Insoles for Women Men Unisex 3 Pairs Trim to Fit - Absorbs Moisture to Keep Feet Dry Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Dr. Scholl's$10.774.2★
What buyers say about odor eaters for shoes
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Very clean long lasting smell”
“Good value for the money”
“whatever its doing has been incredibly effective”
“Excellent quality and ease of use, two things I generally worry about most”
“Fit well”
“As Advertised”
“and nice and soft on my feet”
“easy to use”
“dries quickly”
What buyers complain about
“can be hard to manage smell”
“Not durable”
“Not thick”
“A bit misleading”
“Horrible quality”
“annoying sizing”
“Little pricey”
“Not much of a padding either”
“Not sturdy”
“Didn't work for me”
Top return reasons
Common questions
- Is odor eaters for shoes profitable to sell on Amazon United States?
- The niche generates $173K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the odor eaters for shoes niche?
- 4 brands and 33 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in odor eaters for shoes?
- Top complaints mined from reviews: Smell, Durability, Thickness. The return rate is 1.0%.
- When does demand for odor eaters for shoes peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the odor eaters for shoes niche?
- Listings span $7.33–$14.67; the average listing price is $10.53 (sweet spot $15–$100). The average incumbent carries 3,083 reviews — the moat a new listing must climb.