Is odor absorbing gel profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +43.2%. Flapen's verdict: Launch it (63/100).

How competitive is the odor absorbing gel niche?

6 brands and 141 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in odor absorbing gel?

Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.4%.

When does demand for odor absorbing gel peak?

Demand peaks in Jun; the busiest month runs 2.6× the quietest.

What does it cost to enter the odor absorbing gel niche?

Listings span $5.04–$54.55; the average listing price is $22.03 (sweet spot $15–$100). The average incumbent carries 13,343 reviews — the moat a new listing must climb.

odor absorbing gel

Launch it

A $1.2M/yr market growing +43.2% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$22.03

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great$1.2M

$1.2M/yr · 632K searches

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.04–$54.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+43.2%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad13,342.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, odor absorbing gel is a $1.2M/yr Amazon United States market (632K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Launch it — 63/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

odor absorbing gel market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $1.3M–$1.8M; units × avg price
Conversion rate: 8.6%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.4%
Avg brand age: 62 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

141

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Fresh Wave73%
Amazon Basics18%
Arm & Hammer3%
Bright Air2%
SMELLS BEGONE2%
OdoBan2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.2% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.6×

Open Trend

Top odor absorbing gel search terms

fresh wave205K/yr +17.9%5.8% conv.
fresh wave odor removing gel154K/yr +46.0%7.2% conv.
odor eliminator gel80K/yr +150.4%6.9% conv.
odor removing gel30K/yr +90.1%5.5% conv.
gel odor eliminator22K/yr +60.1%6.0% conv.
odoban odor absorber23K/yr +49.1%3.0% conv.
fresh wave odor eliminator16K/yr +47.7%5.8% conv.
freshwave21K/yr +25.0%5.1% conv.
freshwave odor removing gel16K/yr +17.5%6.3% conv.
odor absorbing gel19K/yr +2.3%3.8% conv.

All search terms

Top odor absorbing gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fresh Wave Odor Removing Gel 7 oz. Pack of 3 - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 7 oz. lasts 15-30 Days For Cooking Trash & Pets

Fresh Wave$23.904.1★32,402 rev

Amazon Basics Gel Odor Eliminator Activated Charcoal Fragrance Free 17 Oz 1-Pack

Amazon Basics$5.194.1★8,752 rev

Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets

Fresh Wave$14.644.1★32,402 rev

Fresh Wave Original Scent Odor Removing Gel Refill 63 oz. | Safer Odor Absorbers for Home Cooking Trash & Pets Areas | Natural Plant-Based Odor Eliminator

Fresh Wave$40.014.6★5,581 rev

Amazon Basics Gel Odor Eliminator Activated Charcoal Lavender Scent 17 Oz 1-Pack

Amazon Basics$5.044.1★8,752 rev

Newest

by launch date

Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set

Fresh Wave$54.555,581 rev

4mo ago

Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set

Fresh Wave$49.625,581 rev

4mo ago

Fresh Wave$26.7769 rev

1y ago

Fresh Wave$14.65127 rev

1y ago

Amazon Basics Gel Odor Eliminator Activated Charcoal Fragrance Free 17 Oz 1-Pack

Amazon Basics$5.198,752 rev

3y ago

What buyers say about odor absorbing gel

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“Nice lavender scent”

Quality-Overall9%

“consistent product”

Efficiency6%

“Works ok”

Value For Money4%

“very affordable”

Advertised Vs Actual Product3%

“As advertised”

Freshness2%

“fills the room with freshness”

Ease Of Use2%

“Easy to use”

Durability2%

“Works and lasts a long time”

Strength2%

“Very strong”

Size-Overall1%

“The size is perfect”

What buyers complain about

Smell54%

“very faint smell”

Functionality-Overall13%

“Was not effective”

Value For Money6%

“waste of money”

Durability3%

“Tray broken - unusable from day 1”

Leak-Proof2%

“Arrived leaking- a lot”

Strength2%

“way too weak”

Quality-Overall2%

“Poor performance”

Advertised Vs Actual Product1%

“Not as advertised”

Moist/Dry1%

“Dried out very quickly too”

Absorbency1%

“Poor absorption”

Top return reasons

Smell65%

Leak-Proof11%

Advertised Vs Actual Product7%

Functionality-Overall5%

Value For Money2%