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Odor Absorbing Gel

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 98% of clicks, so Odor Absorbing Gel is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$1.2M/yr632K searches / yr
90-day growth
+43.2%search demand this quarter
Competition
66%top-5 click share · 6 brands · 141 sellers

Flapen Score

Odor Absorbing Gel against its category

The dotted line is the Health & Household average. Past it, Odor Absorbing Gel is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Odor Absorbing Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Odor Absorbing Gel 632K times last year and spent an estimated $1.2M. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 632K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
632K
Growth, 90 days vs prior 90
+43.2%
Conversion, latest week
8.6%
Market size, estimated
$1.2Ma year
Peak month
June2.6× the quietest month
Top search term
fresh wave205K searches a year

02 · Price

A sale here is worth $22.03.

Listings sell for $22.03 on average, from $5.04 to $54.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $22.03 that is $66K to $88K a year per listing.

Average price
$22.03inside the $15 to $100 sweet spot
Price range
$5.04–$54.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$66K–$88K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #78 within Air Fresheners. It carries 13,343 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#78in Air Fresheners
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
13,343per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Odor Absorbing Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

141

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 218%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Odor Absorbing Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.6×

Search terms

Top Odor Absorbing Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fresh wave205K/yr
  • fresh wave odor removing gel154K/yr
  • odor eliminator gel80K/yr
  • odor removing gel30K/yr
  • gel odor eliminator22K/yr
  • odoban odor absorber23K/yr
  • fresh wave odor eliminator16K/yr
  • freshwave21K/yr
  • freshwave odor removing gel16K/yr
  • odor absorbing gel19K/yr

Reviews and returns

What reviews say buyers love and hate about Odor Absorbing Gel

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
54%of negative reviews mention “Smell”
0.4%of orders come back
“very faint smell”
A buyer, on “Smell”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Odor Absorbing Gel questions

Answered from the same tracked data.