Is obsidian necklace profitable to sell on Amazon United States?

The niche generates $45K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (46/100).

How competitive is the obsidian necklace niche?

22 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in obsidian necklace?

Top complaints mined from reviews: Durability, Precious Gemstone, Size-Overall. The return rate is 2.4%.

When does demand for obsidian necklace peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the obsidian necklace niche?

Listings span $6.07–$50.11; the average listing price is $17.16 (sweet spot $15–$100). The average incumbent carries 695 reviews — the moat a new listing must climb.

obsidian necklace

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Avg price

Great$17.16

avg listing price — sweet spot $15–$100

Price range

Great$6.07–$50.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Good694.62

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$45K

$45K/yr · 259K searches

According to Flapen's Amazon United States niche tracking, obsidian necklace is a $45K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

obsidian necklace market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $69K–$86K; units × avg price
Conversion rate: 1.0%
Avg BSR: #2,969
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.5%
Avg brand age: 39 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

46%

Top 20: 87%

Open market

39%

QINJIEJIE25%
COAI17%
liagza6%
Top Plaza5%
Anjiucc4%
Jovivi4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top obsidian necklace search terms

obsidian necklace114K/yr -10.3%0.7% conv.
black obsidian necklace60K/yr -4.1%0.8% conv.
obsidian jewelry21K/yr -14.1%0.1% conv.
obsidian pendant16K/yr -13.7%0.2% conv.
black obsidian jewelry17K/yr -45.3%0.4% conv.
obsidian necklace men10K/yr -11.2%0.8% conv.
obsidian jewelry for women6K/yr -1.0%0.1% conv.
black obsidian pendant7K/yr -18.4%0.3% conv.
obsidian necklace for women8K/yr -38.6%0.6% conv.

All search terms

Top obsidian necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QINJIEJIE Black Obsidian Crystal Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas Stocking Stuffers for Men

QINJIEJIE$10.124.4★1,834 rev

COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 20

COAI$24.594.5★184 rev

COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 24

COAI$24.714.5★184 rev

Black Obsidian Cat Bracelet and Moon Pendant Necklace Jewelry Set-Cat Lover Gifts Wealth Attraction Good Luck Bead Bracelet Mindfulness Beaded Bracelets Obsidian Pendant Necklace-Cute Gifts for Women

liagza$18.714.6★422 rev

LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$6.074.5★1,456 rev

Newest

by launch date

MIXJOY Black Obsidian Necklace for Women Golden Obsidian Celestial Sun Moon Pendant Necklace Dark Academia Aesthetic Black Gemstone Protection Gift for Halloween Christmas Birthday Medium

MIXJOY$15.0419 rev

6mo ago

Zikichiky Black Obsidian Necklace for Women 14K Gold Plated Chain Black Gemstone Pendant Necklaces Hypoallergenic Birthstone Trendy Jewelry Gifts

Zikichiky$11.544 rev

9mo ago

GolbalJew Black Obsidian Healing Crystal Choker Necklace Stone Chips Beaded Heart Pendant Necklaces for Women Gemstone Jewelry Gifts

GolbalJew$9.7939 rev

11mo ago

GAVU Triple Protection Necklace for Men Obsidian Beaded Necklace for Men

GAVU$27.98150 rev

1y ago

Anjiucc Natural Gemstone Tree of Life Black Obsidian/Golden Obsidian Pendant Necklace for Male and Female Necklace (Black obsidian)

Anjiucc$9.6071 rev

1y ago

What buyers say about obsidian necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality”

Size-Overall13%

“Fits great”

Value For Money13%

“Worth it”

Advertised Vs Actual Product8%

“This is nicer than I expected”

Shape/Style7%

“Stylish”

Durability6%

“my chain has lasted quite well”

Design-Overall5%

“Love the design”

Chain/Key Quality4%

“The chain is adjustable and very durable”

Material Quality4%

“Material”

Color3%

“Beautiful”

What buyers complain about

Durability26%

“Broke in less than a month”

Precious Gemstone13%

“The top of the stone broke”

Size-Overall10%

“too short”

Quality-Overall9%

“It wasn't even 6 months before their supposed quality product failed”

Material Quality9%

“It is a Cheap piece of plastic on a cheap cord”

Advertised Vs Actual Product8%

“PHOTO IS DECEIVING”

Brightness/Shine/Glow4%

“However, the included black obsidian crystal is lackluster and not very shiny”

Color4%

“Turns neck green”

Weight Light4%

“This has no weight”

Fastener Quality4%

“Cheap clasp”

Top return reasons

Size-Overall43%

Advertised Vs Actual Product9%

Wrist Fit6%

Quality-Overall6%

Material Quality6%

Chain/Key Quality4%

Weight Heavy3%

Durability3%

Color2%

Metal Authenticity2%

Common questions

Is obsidian necklace profitable to sell on Amazon United States?: The niche generates $45K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (46/100).
How competitive is the obsidian necklace niche?: 22 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in obsidian necklace?: Top complaints mined from reviews: Durability, Precious Gemstone, Size-Overall. The return rate is 2.4%.
When does demand for obsidian necklace peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the obsidian necklace niche?: Listings span $6.07–$50.11; the average listing price is $17.16 (sweet spot $15–$100). The average incumbent carries 695 reviews — the moat a new listing must climb.