Obsidian
FailDemand is soft, at -14.8% this quarter, so Obsidian is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $125K/yr499K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 65%top-5 click share · 15 brands · 17 sellers
Flapen Score
Obsidian against its category
The dotted line is the Health & Household average. Past it, Obsidian is stronger. Inside it, weaker.
Market
The Obsidian market on Amazon at a glance
Shoppers on Amazon United States searched for Obsidian 499K times last year and spent an estimated $125K. The top 5 brands take 77% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 499K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $125Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- obsidian266K searches a year
02 · Price
A sale here is worth $10.82.
Listings sell for $10.82 on average, from $5.82 to $30.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.82 that is $3K to $5K a year per listing.
- Average price
- $10.82under the $15 to $100 sweet spot
- Price range
- $5.82–$30.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #626 within Healing Crystals. It carries 556 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #626in Healing Crystals
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 556per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Obsidian products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
20%
- Brand 131%
- Brand 217%
- Brand 315%
- Brand 49%
- Brand 56%
- Brand 63%
Demand
Obsidian search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Obsidian search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- obsidian266K/yr
- black obsidian80K/yr
- obsidian stone55K/yr
- obsidian crystal20K/yr
- black obsidian crystal21K/yr
- obsidiana negra original17K/yr
- black crystal14K/yr
- obsidian rock7K/yr
- obsidiana12K/yr
- black obsidian stone4K/yr
Reviews and returns
What reviews say buyers love and hate about Obsidian
We read the reviews and the return reasons for every product selling here.
“Not the best sizes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Obsidian questions
Answered from the same tracked data.









