obsidian
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Good555.53avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.82–$30.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.82avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 499K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, obsidian is a $125K/yr Amazon United States market (499K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
obsidian market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $135K–$162K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #626
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
20%
- LPBeads31%
- MAIBAOTA17%
- Erliway15%
- QINJIEJIE9%
- Amazing Gemstone6%
- JPORSHU3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top obsidian search terms
- obsidian266K/yr
- black obsidian80K/yr
- obsidian stone55K/yr
- obsidian crystal20K/yr
- black obsidian crystal21K/yr
- obsidiana negra original17K/yr
- black crystal14K/yr
- obsidian rock7K/yr
- obsidiana12K/yr
- black obsidian stone4K/yr
Top obsidian products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.074.5★1,456 rev
Black Obsidian Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway$6.014.5★268 rev
QINJIEJIE Black Obsidian Crystal Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas Stocking Stuffers for Men
QINJIEJIE$10.124.4★1,834 rev
MAIBAOTA Black Obsidian Crystal Stones Natural Healing Crystals Bulk Polished Tumbled Crystals Stones Rocks Energy Balance Crystal Gemstones Vase Filler Decorative Reiki Witch Quartz Crystals
MAIBAOTA$9.914.3★570 rev
MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets
MAIBAOTA$7.924.6★1,075 rev
Newest
by launch date
Anima Obsidian Crystal Large 1.62 Deep Black Natural Raw Obsidian Stone for Protection Grounding & Transformation Ethically Sourced Presented in Elegant Gift Box
Anima$8.99498 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.071,456 rev
BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist
BANANE LAB$6.93224 rev
NUKAYAI 2Pcs Black Obsidian 1.8-2.2 Large Raw Crystals Stones Rough Rocks Healing Crystal for Polishing Decoration Cabbing Wicca Reiki Tumbling Wire Wrapping Natrual Rock Gifts
NUKAYAI$8.97251 rev
MAIBAOTA 2.4 Large Black Obsidian Crystal Stone Polished Palm Stone Healing Crystals 0.7 Thick Natural Reiki Gemstone Worry Stone Energy Balancing Anxiety Stress Relief Meditation 1 Pc
MAIBAOTA$14.3749 rev
Trending
90-day click momentumLPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.074.5★
BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist
BANANE LAB$6.934.7★
LAIDANLA Obsidian Crushed Stone Crystal Chips Bulk Natural Gemstones Healing Reiki Crystals Mini Quartz Vase Filler Aquarium Gravel 100g
LAIDANLA$7.724.6★
Black Obsidian Cat Bracelet and Moon Pendant Necklace Jewelry Set-Cat Lover Gifts Wealth Attraction Good Luck Bead Bracelet Mindfulness Beaded Bracelets Obsidian Pendant Necklace-Cute Gifts for Women
liagza$18.714.6★
MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets
MAIBAOTA$7.924.6★
What buyers say about obsidian
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Good value”
“Fits great”
“Product as advertised”
“Good idea for a gift”
“Loved the color”
“I was surprised by the contents inside”
“Stylish and a nice, heavier weight”
“Excellent Fit for small wrists”
“Im confident in their durability”
What buyers complain about
“Not the best sizes”
“One broke”
“Poor Craftsmanship”
“it looks like glass”
“feel more expensive than they are”
“Very misleading listing”
“this bracelet won't show a sparkle even when sticking a flashlight to it”
“Too bad holder looks weak”
“Turns neck green”
“harder than steel”
Top return reasons
Common questions
- Is obsidian profitable to sell on Amazon United States?
- The niche generates $125K/yr across 19 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the obsidian niche?
- 15 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in obsidian?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.0%.
- When does demand for obsidian peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the obsidian niche?
- Listings span $5.82–$30.65; the average listing price is $10.82 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.