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Oat Powder

Fail

The top 5 products take 86% of clicks, so Oat Powder is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$321K/yr135K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
86%top-5 click share · 7 brands · 8 sellers

Flapen Score

Oat Powder against its category

The dotted line is the Health & Household average. Past it, Oat Powder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oat Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Oat Powder 135K times last year and spent an estimated $321K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
10.4%
Market size, estimated
$321Ka year
Peak month
January1.8× the quietest month
Top search term
oat fiber67K searches a year

02 · Price

A sale here is worth $22.85.

Listings sell for $22.85 on average, from $9.96 to $49.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $22.85 that is $34K to $46K a year per listing.

Average price
$22.85inside the $15 to $100 sweet spot
Price range
$9.96–$49.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$34K–$46K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #238 within Digestive Supplements. It carries 2,435 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#238in Digestive Supplements
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,435per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Oat Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • Brand 147%
  • Brand 217%
  • Brand 316%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Oat Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Oat Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oat fiber67K/yr
  • oat fiber for baking15K/yr
  • oat powder13K/yr
  • oat fiber powder14K/yr
  • oatmeal powder12K/yr
  • ground oats6K/yr
  • organic oat fiber4K/yr
  • oat fiber for baking low carb keto5K/yr

Reviews and returns

What reviews say buyers love and hate about Oat Powder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Has a very fishy taste”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Oat Powder questions

Answered from the same tracked data.