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Nyquil Pills

Fail

The top 5 brands take 100% of clicks, so Nyquil Pills is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$267K/yr137K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
47%top-5 click share · 5 brands · 99 sellers

Flapen Score

Nyquil Pills against its category

The dotted line is the Health & Household average. Past it, Nyquil Pills is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nyquil Pills market on Amazon at a glance

Shoppers on Amazon United States searched for Nyquil Pills 137K times last year and spent an estimated $267K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
13.1%
Market size, estimated
$267Ka year
Peak month
January22.2× the quietest month
Top search term
night quill43K searches a year

02 · Price

A sale here is worth $14.87.

Listings sell for $14.87 on average, from $5.10 to $34.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $14.87 that is $7K to $11K a year per listing.

Average price
$14.87under the $15 to $100 sweet spot
Price range
$5.10–$34.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #283 within Cough & Cold. It carries 4,366 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#283in Cough & Cold
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
4,366per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Nyquil Pills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

99

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

0%

  • Brand 153%
  • Brand 227%
  • Brand 39%
  • Brand 47%
  • Brand 54%

Demand

Nyquil Pills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 22.2×

Search terms

Top Nyquil Pills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • night quill43K/yr
  • niquil/nighttime40K/yr
  • nyquil cold and flu38K/yr
  • night quil12K/yr
  • nitequill cold and flu relief3K/yr

Reviews and returns

What reviews say buyers love and hate about Nyquil Pills

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Sleep Quality”
20%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Still No Sleep”
A buyer, on “Sleep Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nyquil Pills questions

Answered from the same tracked data.