nyquil pills
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Price range
Good$5.10–$34.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$267K$267K/yr · 137K searches
Review moat
Bad4,365.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-44.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nyquil pills is a $267K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
nyquil pills market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $297K–$372K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
99
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
0%
- Vicks53%
- Amazon Basic Care27%
- Amazon Basics9%
- ZzzQuil7%
- AXIV4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.0% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 22.2×
Top nyquil pills search terms
- night quill43K/yr
- niquil/nighttime40K/yr
- nyquil cold and flu38K/yr
- night quil12K/yr
- nitequill cold and flu relief3K/yr
Top nyquil pills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★2,259 rev
Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)
Amazon Basics$6.614.7★3,790 rev
Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ
Vicks$20.384.8★13,175 rev
Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count
Vicks$11.824.8★1,306 rev
Vicks NyQuil Cold & Flu Relief Over-the-Counter Medicine Powerful Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Aches Sneezing Runny Nose & Cough 48 LiquiCaps
Vicks$19.244.8★5,219 rev
Newest
by launch date
AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels
AXIV$13.06756 rev
AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count
AXIV$6.94344 rev
NyQuil Ultra Concentrated Cold and Flu Medicine Nighttime Relief for Cough Sore Throat Fever Congestion Easy to Swallow Easy to Open Bottle 48 LiquiCaps
Vicks$22.42385 rev
Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct
Vicks$34.091,662 rev
VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz
Vicks$14.872,496 rev
Trending
90-day click momentum
Amazon Basic Care Nighttime Cold & Flu Relief Maximum Strength Multi-Symptom Sore Throat Cough Fever Reducer Pain Reliever & Antihistamine Liquid Original Flavor 8 fl oz (1-Pack)
Amazon Basic Care$5.104.7★
Amazon Basic Care Nighttime Sleep-Aid Liquid for Adults Helps Fall Asleep Fast Diphenhydramine HCl 50 mg Mixed Berry Flavor 12 fl oz (Pack of 1)
Amazon Basic Care$5.644.5★
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★
ZzzQuil Liquid Sleep Aid Diphenhydramine 50mg HCl Nighttime Sleep Aid Liquid Sleep Aids for Adults Warming Berry Flavored 12 FL OZ
ZzzQuil$9.164.6★
AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count
AXIV$6.944.7★
What buyers say about nyquil pills
What buyers praise and complain about, mined from review topics.What buyers love
“Helps me sleep”
“Good value for money”
“Effective”
“Great for Flu & Cold Symptoms”
“Just as good as name brand”
“Works great gets da job done”
“Good cough syrup”
“the taste is very good”
“A-little more potent than I thought”
“Excellent and easy to take”
What buyers complain about
“Still No Sleep”
“Did not work”
“Taste horrible”
“difficult to use”
“Not worth it”
“If you get coughing”
“unfortunately the flavor is rather off-putting”
“should be half doses instead”
“Bottles are smaller than the non-HBP”
“This will be my last month for lesser quality”
Top return reasons
Common questions
- Is nyquil pills profitable to sell on Amazon United States?
- The niche generates $267K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the nyquil pills niche?
- 5 brands and 99 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nyquil pills?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for nyquil pills peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 22.2× the quietest.
- What does it cost to enter the nyquil pills niche?
- Listings span $5.10–$34.09; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 4,366 reviews — the moat a new listing must climb.