Is nyquil liquid profitable to sell on Amazon United States?

The niche generates $160K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (39/100).

How competitive is the nyquil liquid niche?

5 brands and 93 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nyquil liquid?

Top complaints mined from reviews: Taste-Overall, Sleep Quality, Functionality-Overall. The return rate is 0.0%.

When does demand for nyquil liquid peak?

Demand peaks in Jan–Feb; the busiest month runs 3.9× the quietest.

What does it cost to enter the nyquil liquid niche?

Listings span $4.83–$20.94; the average listing price is $12.59 (sweet spot $15–$100). The average incumbent carries 4,195 reviews — the moat a new listing must climb.

nyquil liquid

Skip it

Soft demand (-57.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.59

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$4.83–$20.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$160K

$160K/yr · 69K searches

Review moat

Bad4,195.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-57.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nyquil liquid is a $160K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

nyquil liquid market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $157K–$189K; units × avg price
Conversion rate: 18.4%
Avg BSR: #533
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 0.0%
Avg brand age: 93 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

Vicks59%
Amazon Basic Care28%
Amazon Basics9%
AXIV2%
ZzzQuil2%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -57.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 3.9×

Open Trend

Top nyquil liquid search terms

nyquil liquid59K/yr -58.9%13.8% conv.
nyquil cherry6K/yr -34.5%13.9% conv.
nyquil nighttime liquid4K/yr -76.4%14.0% conv.

All search terms

Top nyquil liquid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz

Amazon Basic Care$6.084.7★2,259 rev

Vick NyQuil Cough Cold and Flu Nighttime Relief Original Liquid 2x12 Fl Oz

Vicks$19.644.8★1,067 rev

Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)

Amazon Basics$6.614.7★3,790 rev

Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ

Vicks$14.394.7★708 rev

Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ

Vicks$20.384.8★13,175 rev

Newest

by launch date

Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ

Vicks$12.4156 rev

7mo ago

AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.

AXIV$8.91131 rev

1y ago

Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)

Amazon Basic Care$5.60664 rev

3y ago

VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz

Vicks$14.872,496 rev

4y ago

Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz

Amazon Basic Care$6.082,259 rev

4y ago

What buyers say about nyquil liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Good value for money”

Sleep Quality15%

“Sleep like a baby”

Efficiency12%

“Works really well by its self”

Cold Relief10%

“Great for Flu & Cold Symptoms”

Quality-Overall10%

“Just as good as name brand”

Cough Relief6%

“Effective cough relief”

Taste-Overall5%

“I also like that it doesnt leave a terrible aftertaste”

Advertised Vs Actual Product5%

“Was as advertised”

Flavor3%

“Nice flavor”

Ease Of Use1%

“Easy to use”

What buyers complain about

Taste-Overall19%

“It tastes truly awful”

Sleep Quality15%

“No sleep”

Functionality-Overall8%

“Did not work”

Cough Relief7%

“If you get coughing”

Flavor4%

“unfortunately the flavor is rather off-putting”

Size-Overall4%

“8oz bottle is VERY small”

Smell2%

“Honey smells and tastes horrible”

Value For Money2%

“Waste of money”

Quality-Overall2%

“Gross”

Leak-Proof2%

“Leaking bottle”

Top return reasons

Sleep Quality16%

Functionality-Overall14%

Advertised Vs Actual Product11%

Taste-Overall7%

Leak-Proof6%

Flavor6%

Dilute/Watery5%

Joint Pain4%

Value For Money3%

Side Effects3%

Common questions

Is nyquil liquid profitable to sell on Amazon United States?: The niche generates $160K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (39/100).
How competitive is the nyquil liquid niche?: 5 brands and 93 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nyquil liquid?: Top complaints mined from reviews: Taste-Overall, Sleep Quality, Functionality-Overall. The return rate is 0.0%.
When does demand for nyquil liquid peak?: Demand peaks in Jan–Feb; the busiest month runs 3.9× the quietest.
What does it cost to enter the nyquil liquid niche?: Listings span $4.83–$20.94; the average listing price is $12.59 (sweet spot $15–$100). The average incumbent carries 4,195 reviews — the moat a new listing must climb.