Is nyquil honey profitable to sell on Amazon United States?

The niche generates $71K/yr across 7 tracked products. 90-day search growth is -34.1%. Flapen's verdict: Skip it (35/100).

How competitive is the nyquil honey niche?

4 brands and 37 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nyquil honey?

Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.

When does demand for nyquil honey peak?

Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 5.8× the quietest.

What does it cost to enter the nyquil honey niche?

Listings span $5.60–$20.57; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 1,733 reviews — the moat a new listing must climb.

nyquil honey

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.36

avg listing price — sweet spot $15–$100

Review moat

Okay1,733.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.60–$20.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$71K

$71K/yr · 44K searches

Growth

Bad-34.1%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nyquil honey is a $71K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Skip it — 35/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

nyquil honey market data

Units sold / yr: 6K–8K; avg 1,500–2,000/product
Revenue / yr: $74K–$99K; units × avg price
Conversion rate: 13.2%
Avg BSR: #184
Page quality: 0%
Prime: 86%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Vicks57%
Amazon Basic Care35%
ZzzQuil5%
Tylenol4%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -34.1% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.8×

Open Trend

Top nyquil honey search terms

nyquil honey20K/yr -33.7%10.3% conv.
dayquil honey13K/yr -32.7%8.3% conv.
honey nyquil4K/yr -25.2%12.4% conv.
nyquil honey severe cold and flu5K/yr -40.5%8.7% conv.
dayquil honey cold and flu3K/yr -44.7%11.0% conv.

All search terms

Top nyquil honey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz

Vicks$20.574.7★8,878 rev

Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)

Amazon Basic Care$5.604.5★664 rev

Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)

Amazon Basic Care$5.664.6★687 rev

ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ

ZzzQuil$16.013.8★562 rev

Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets

Vicks$17.194.6★292 rev

Newest

by launch date

Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets

Vicks$17.19292 rev

1y ago

ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ

ZzzQuil$16.01562 rev

2y ago

Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)

Amazon Basic Care$5.60664 rev

3y ago

Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)

Amazon Basic Care$5.66687 rev

3y ago

Vicks NyQuil Severe Honey Cold and Flu Medicine Maximum Strength Relieves Cough Sore Throat Fever Congestion 12 Oz

Vicks$12.43803 rev

4y ago

What buyers say about nyquil honey

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall16%

“I also like that it doesnt leave a terrible aftertaste”

Sleep Quality11%

“definitely helped me fall asleep fast”

Cold Relief11%

“Works good for flu”

Efficiency8%

“Effective,”

Value For Money7%

“Price was good”

Quality-Overall5%

“Better than Name Brand”

Flavor5%

“Nice flavor”

Advertised Vs Actual Product5%

“Works as it should”

Cough Relief5%

“Helps the coughing”

Durability2%

“Keep all year round”

What buyers complain about

Taste-Overall51%

“Tastes kinda nasty”

Flavor14%

“Flavor is weird”

Smell6%

“actually smells a little bit like urine”

Cough Relief2%

“Next time I wont cheap out for cough medicine”

Value For Money2%

“9 dollars wasted Its a great medicine I just cant trust the cup less one”

Ease Of Chewing/Swallowing2%

“couldn't make myself swallow it”

Functionality-Overall2%

“did not work well”

Side Effects1%

“I felt nauseous from gagging”

Sleep Quality1%

“Thus is the absolute worst tasting sleep aid I have EVER used”

Dosage1%

“don't take too much because it can make your stomach hurt”

Common questions

Is nyquil honey profitable to sell on Amazon United States?: The niche generates $71K/yr across 7 tracked products. 90-day search growth is -34.1%. Flapen's verdict: Skip it (35/100).
How competitive is the nyquil honey niche?: 4 brands and 37 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nyquil honey?: Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
When does demand for nyquil honey peak?: Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 5.8× the quietest.
What does it cost to enter the nyquil honey niche?: Listings span $5.60–$20.57; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 1,733 reviews — the moat a new listing must climb.