Nutrilite
FailThe top 5 brands take 99% of clicks, so Nutrilite is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $30K/yr156K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 25 sellers
Flapen Score
Nutrilite against its category
The dotted line is the Health & Household average. Past it, Nutrilite is stronger. Inside it, weaker.
Market
The Nutrilite market on Amazon at a glance
Shoppers on Amazon United States searched for Nutrilite 156K times last year and spent an estimated $30K. The top 5 brands take 99% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $30Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- nutrilite75K searches a year
02 · Price
A sale here is worth $52.66.
Listings sell for $52.66 on average, from $22.09 to $122.77. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $52.66 that is $0 to $5K a year per listing.
- Average price
- $52.66inside the $15 to $100 sweet spot
- Price range
- $22.09–$122.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #5,033 within Chondroitin & Glucosamine. It carries 202 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 20%
- Out of stock, average day
- 33.0%
- Average rank
- #5,033in Chondroitin & Glucosamine
- Average rating
- 4.10 starsAmazon United States average 4.42 stars
- Average reviews
- 202per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Nutrilite products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutrilite Double X Vitamin/Mineral/Phytonutrient Supplement - 31 Day Supply with 3-Compartment Case
- Price
- $80.18
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 3y ago

Rang Bliss Daily Multivitamin and Multimineral Tablets 120 Count
- Price
- $54.75
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago

Nutrilite Joint Health Glucosamine and Chondroitin Tablet 60 - Day Supply
- Price
- $69.89
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 7y ago

NUTRILITE Coenzyme Q10 Complex - 60 softgels
- Price
- $23.66
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 22y ago

Rang Bliss Daily Multivitamin & Multimineral Tablets Pack of 30 Tablets
- Price
- $26.96
- Rating
- 3.6/5
- Reviews
- 2
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Rang Bliss Daily Multivitamin and Multimineral Tablets 120 Count
- Price
- $54.75
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago

Nutrilite Vision Health W/lutein - 62 Count
- Price
- $52.02
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 15y ago

Nutrilite All Plant Protein Powder by Amway Net Wt 450g by Nutrilite
- Price
- $69.93
- Rating
- 3.4/5
- Reviews
- 18
- Age
- 7y ago

Rang Bliss Daily Multivitamin & Multimineral Tablets Pack of 30 Tablets
- Price
- $26.96
- Rating
- 3.6/5
- Reviews
- 2
- Age
- 10mo ago

Liver Advanced+ 240 Veggie Capsules | 20-in-1 Complex with Milk Thistle Dandelion NAD NAC ALA TUDCA Glutathione Artichoke Turmeric & Astragalus | Non-GMO Gluten Free
- Price
- $22.09
- Rating
- 4.5/5
- Reviews
- 1,256
- Age
- 1y ago
Newest
by launch date
Rang Bliss Cal Mag D Dietary Supplement Cherry Flavor Gluten-Free Tablets 90 Count Standard Release Bone Health Support for Adults
- Price
- $34.70
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago

Rang Bliss Daily Multivitamin & Multimineral Tablets Pack of 30 Tablets
- Price
- $26.96
- Rating
- 3.6/5
- Reviews
- 2
- Age
- 10mo ago

Rang Bliss Daily Multivitamin and Multimineral Tablets 120 Count
- Price
- $54.75
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago

Daily Plus Multivitamin and Multimineral with Gotukola Dual Layer Release Tablets 120 Count
- Price
- $59.01
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 10mo ago

Liver Advanced+ 240 Veggie Capsules | 20-in-1 Complex with Milk Thistle Dandelion NAD NAC ALA TUDCA Glutathione Artichoke Turmeric & Astragalus | Non-GMO Gluten Free
- Price
- $22.09
- Rating
- 4.5/5
- Reviews
- 1,256
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
25
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Nutrilite64%
- Rang Bliss26%
- Amway4%
- RevitaPlus3%
- Univera2%
- Micro Ingredients1%
- Open — no brand owns it (0%)
Demand
Nutrilite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Nutrilite search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nutrilite75K/yr
- nutrilite products23K/yr
- amway vitamins13K/yr
- nutrilite joint health7K/yr
- nutrilite vitamins14K/yr
- amway nutrilite4K/yr
- nutrilite womens pack5K/yr
- nutrilife products5K/yr
- amway products vitamins4K/yr
- nutrilife3K/yr
Reviews and returns
What reviews say buyers love and hate about Nutrilite
We read the reviews and the return reasons for every product selling here.
“He had horrible outcome with this”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nutrilite questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









