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nutricost magnesium glycinate

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 41Conversion 89Competition 12Returns 100Price range 67Avg price 81Brand share 0Review moat 35Quality gap 20

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.40

avg listing price — sweet spot $15–$100

Price range

Good$10.87–$23.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$222K

$222K/yr · 122K searches

Growth

Okay+12.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,025.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nutricost magnesium glycinate is a $222K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

nutricost magnesium glycinate market data

Units sold / yr
13K–15K
avg 1,500–2,000/product
Revenue / yr
$218K–$261K
units × avg price
Conversion rate
10.4%
Avg BSR
#241
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
60 months
Avg seller age
158 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Nutricost100%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +12.4% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top nutricost magnesium glycinate search terms

  • nutricost magnesium glycinate69K/yr
  • nutricost magnesium27K/yr
  • magnesium glycinate nutricost18K/yr
  • magnesium nutricost10K/yr
All search terms

Top nutricost magnesium glycinate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$44K30%$66K40%$89K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about nutricost magnesium glycinate

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality18%

“Helps With Sleep”

Magnesium15%

“Best Magnesium Supplement”

Quality-Overall15%

“Best quality”

Value For Money8%

“Good Value”

Advertised Vs Actual Product4%

“The product does everything as advertised”

Vitamin4%

“Good value quality vitamin good value”

Dosage2%

“easy to adjust the dose”

Stress/Anxiety2%

“reduced my stress”

Muscle Pain Relief2%

“relaxes my muscles”

Ease Of Chewing/Swallowing2%

“Easy to swallow”

What buyers complain about

Taste-Overall11%

“Off taste”

Magnesium11%

“Apparently everyone is magnesium deficient”

Dosage10%

“Too many pills for to low of a dose”

Sleep Quality7%

“Just gave me terrible sleep”

Ingredients-Overall4%

“Composition changed beware”

Value For Money4%

“Not a good value at all”

Smell3%

“It has a horrible smell and taste”

Flavor3%

“In reality it probably means no flavor was added to it”

Acid Regulator/Stomach Ache Relief3%

“upset my stomach”

Size-Overall3%

“These capsules are a little big”

Top return reasons

Taste-Overall37%
Magnesium20%
Value For Money13%
Sleep Quality7%
Ingredients-Overall7%
Dosage7%
Product Condition7%
Functionality-Overall3%

Common questions

Is nutricost magnesium glycinate profitable to sell on Amazon United States?
The niche generates $222K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Skip it (44/100).
How competitive is the nutricost magnesium glycinate niche?
1 brands and 3 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nutricost magnesium glycinate?
Top complaints mined from reviews: Taste-Overall, Magnesium, Dosage. The return rate is 0.0%.
When does demand for nutricost magnesium glycinate peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the nutricost magnesium glycinate niche?
Listings span $10.87–$23.48; the average listing price is $17.40 (sweet spot $15–$100). The average incumbent carries 3,026 reviews — the moat a new listing must climb.