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Nutcracker Wrapping Paper

Fail

Shoppers spend an estimated $38K a year here, so Nutcracker Wrapping Paper is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$38K/yr221K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
53%top-5 click share · 9 brands · 12 sellers

Flapen Score

Nutcracker Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Nutcracker Wrapping Paper is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutcracker Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Nutcracker Wrapping Paper 221K times last year and spent an estimated $38K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
1.6%
Market size, estimated
$38Ka year
Peak month
December574.4× the quietest month
Top search term
nutcracker wrapping paper161K searches a year

02 · Price

A sale here is worth $10.92.

Listings sell for $10.92 on average, from $6.45 to $16.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.92 that is $0 to $1K a year per listing.

Average price
$10.92under the $15 to $100 sweet spot
Price range
$6.45–$16.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #1,568 within Gift Wrap Paper. It carries 508 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
100%
Out of stock, average day
7.6%
Average rank
#1,568in Gift Wrap Paper
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
508per listing
Listings tracked
17

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Nutcracker Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

12

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

13%

  • Brand 130%
  • Brand 220%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (3 brands, 13%)

Demand

Nutcracker Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 574.4×

Search terms

Top Nutcracker Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutcracker wrapping paper161K/yr
  • nutcracker christmas wrapping paper12K/yr
  • nutcracker gift wrap4K/yr
  • christmas wrapping paper nutcracker9K/yr
  • blue nutcracker wrapping paper5K/yr
  • nutcracker wrapping paper christmas18K/yr
  • nut cracker wrapping paper christmas6K/yr
  • wrapping paper nutcracker5K/yr

Reviews and returns

What reviews say buyers love and hate about Nutcracker Wrapping Paper

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Design-Overall”
80%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Too short”
A buyer, on “Size-Overall”80% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Nutcracker Wrapping Paper questions

Answered from the same tracked data.