Nutcracker Napkins
FailShoppers spend an estimated $6K a year here, so Nutcracker Napkins is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $6K/yr44K searches / yr
- 90-day growth
- +68.2%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 14 sellers
Flapen Score
Nutcracker Napkins against its category
The dotted line is the Health & Household average. Past it, Nutcracker Napkins is stronger. Inside it, weaker.
Market
The Nutcracker Napkins market on Amazon at a glance
Shoppers on Amazon United States searched for Nutcracker Napkins 44K times last year and spent an estimated $6K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +68.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $6Ka year
- Peak month
- December52.0× the quietest month
- Top search term
- nutcracker napkins31K searches a year
02 · Price
A sale here is worth $11.07.
Listings sell for $11.07 on average, from $4.88 to $17.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $11.07 that is $0 to $1K a year per listing.
- Average price
- $11.07under the $15 to $100 sweet spot
- Price range
- $4.88–$17.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #2,218 within Disposable Napkins. It carries 67 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 91%
- Out of stock, average day
- 24.8%
- Average rank
- #2,218in Disposable Napkins
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 67per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Nutcracker Napkins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
100Pcs Christmas Paper Napkins Nutcracker Disposable 2-Ply Napkins with Ballerinas Christmas Trees Horses Design for Bathroom Xmas Dinners Holiday Parties Table Decor 6.5x6.5 Inch
- Price
- $14.19
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

WRAPAHOLIC 50Pcs Nutcracker Christmas Paper Napkins - 3-Ply Disposable Cocktail Napkin for Christmas Party Supplies Tableware Xmas Holiday Party Decorative Towels - 5 x 5 In
- Price
- $9.91
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 2y ago

IHR Ideal Home Range Party Napkins Rosanne Beck Holiday Collection Disposable 3-Ply Paper Lunch Napkin Pack 6.5 x 6.5 Nutcrackers & Topiary 20-Count
- Price
- $9.31
- Rating
- 4.8/5
- Reviews
- 320
- Age
- 4y ago

IHR Ideal Home Range Party Napkins Disposable 3-Ply Paper Lunch Napkin Pack 6.5 x 6.5 Only Nutcrackers 20-Count
- Price
- $4.88
- Rating
- 4.8/5
- Reviews
- 79
- Age
- 2y ago

AnyDesign 80 Pack Nutcracker Paper Napkins Disposable Watercolor Nutcracker Napkins Christmas Decorative Dessert Dinner Hand Napkin for Christmas Party Supplies 6.5 x 6.5 Inch
- Price
- $13.41
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 2y ago
Trending
estimated 90-day click momentum
IHR Ideal Home Range Party Napkins Disposable 3-Ply Paper Lunch Napkin Pack 6.5 x 6.5 Only Nutcrackers 20-Count
- Price
- $4.88
- Rating
- 4.8/5
- Reviews
- 79
- Age
- 2y ago

100Pcs Christmas Paper Napkins Nutcracker Disposable 2-Ply Napkins with Ballerinas Christmas Trees Horses Design for Bathroom Xmas Dinners Holiday Parties Table Decor 6.5x6.5 Inch
- Price
- $14.19
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

MACKENZIE-CHILDS Pack of 20 Dinner Paper Napkins Stylish Paper Napkins for Parties and More Nutcracker
- Price
- $9.16
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 11mo ago

100 Pcs Nutcracker Christmas Guest Napkins Pink Disposable 2-Ply Paper Napkin Holiday Dinner Bathroom Table Decor Elegant Christmas Hand Towels for Baby Shower Family Gathering Party Supplies
- Price
- $13.62
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 11mo ago

IHR Ideal Home Range Party Napkins Rosanne Beck Holiday Collection Disposable 3-Ply Paper Lunch Napkin Pack 6.5 x 6.5 Nutcrackers & Topiary 20-Count
- Price
- $9.31
- Rating
- 4.8/5
- Reviews
- 320
- Age
- 4y ago
Newest
by launch date
Whaline 100Pcs Christmas Guest Napkins Watercolor Nutcracker Pine Branch Disposable Napkin Dinner Paper Napkins for Xmas Winter Holiday Party Tableware Supplies
- Price
- $17.33
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 11mo ago

100 Pcs Nutcracker Christmas Guest Napkins Pink Disposable 2-Ply Paper Napkin Holiday Dinner Bathroom Table Decor Elegant Christmas Hand Towels for Baby Shower Family Gathering Party Supplies
- Price
- $13.62
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 11mo ago

MACKENZIE-CHILDS Pack of 20 Dinner Paper Napkins Stylish Paper Napkins for Parties and More Nutcracker
- Price
- $9.16
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 11mo ago

WRAPAHOLIC 50Pcs Christmas Paper Napkins - 3 Ply Nutcracker Christmas Tree Disposable Luncheon Napkin for Christmas Party Supplies Tableware Xmas Holiday - 6. 5 x 6.5 In
- Price
- $10.37
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

80Pcs Christmas Cocktail Napkins Watercolor Nutcracker Disposable Paper Napkins Beverage Napkin for Xmas Party Tableware Supplies
- Price
- $14.10
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
14
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
17%
- WRAPAHOLIC21%
- Jajajuegos18%
- Boston International12%
- IHR Ideal Home Range11%
- AnyDesign11%
- Whaline10%
- Open — no brand owns it (4 brands, 17%)
Demand
Nutcracker Napkins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 52.0×
Search terms
Top Nutcracker Napkins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nutcracker napkins31K/yr
- nutcracker paper napkins8K/yr
- nutcracker cocktail napkins5K/yr
Reviews and returns
What reviews say buyers love and hate about Nutcracker Napkins
We read the reviews and the return reasons for every product selling here.
“Beautiful colors”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nutcracker Napkins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









