nustrips sleep in a strip
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.77avg listing price — sweet spot $15–$100
Price range
Good$6.82–$28.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 109K searches
Review moat
Bad9,720.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, nustrips sleep in a strip is a $123K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
nustrips sleep in a strip market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $110K–$138K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.3%
- Avg brand age
- 57 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
614
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
4%
- OLLY81%
- Natrol4%
- CALMOUR4%
- Neuro3%
- Nature's Bounty3%
- ZENERGY2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.1×
Top nustrips sleep in a strip search terms
- melatonin travel size28K/yr
- travel melatonin18K/yr
- melatonin travel9K/yr
- melatonin gummies travel size9K/yr
- travel size melatonin9K/yr
- travel melatonin gummies7K/yr
- melatonin strips9K/yr
- travel sleep aid7K/yr
- travel size melatonin gummies5K/yr
- melatonin gummies travel4K/yr
Top nustrips sleep in a strip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OLLY Sleep Fast Dissolves 3mg Melatonin Lemon Balm Strawberry Flavor 30 Day Supply - 30 Count
OLLY$9.444.7★785 rev
OLLY Sleep Gummies for Adults 3 mg Melatonin Gummies with L-Theanine Sleep Support for Restful Sleep* Non-Habit Forming Sleep Support* Blackberry Zen Gluten Free 60 Count
OLLY$14.244.5★20,542 rev
OLLY Extra Strength Sleep Fast Dissolve Tablets 5mg Melatonin Vegan Strawberry - 30ct
OLLY$10.304.6★1,002 rev
OLLY Extra Strength Sleep Gummies for Adults 5 mg Melatonin Sleep Support Supplement* L-Theanine & Botanical Extracts Restful Sleep Support* Blackberry Zen Flavor Gluten Free 60 Count
OLLY$16.044.4★10,690 rev
Natrol Melatonin 10 mg Gummies Sleep Support for Adults 90 Gummies
Natrol$10.144.6★28,135 rev
Newest
by launch date
Neuro Sleep & Recharge Meltaway Mints - Sleep Aid for Adults with Melatonin 1mg Chamomile & Elderberry - Travel Essentials for Nighttime Relaxation & Healthy Rest Cycle - Mixed Berry (72 ct)
Neuro$23.952,164 rev
CALMOUR 10 Oral Sleep Strips | Quick-Dissolving 3mg Melatonin Strip | Works Faster Than Gummies | Relaxation Napping Supplements | The Ultimate Sleeping Aid for Better Rest and Eye Health
CALMOUR$10.1753 rev
OLLY Sleep Fast Dissolves 3mg Melatonin Lemon Balm Strawberry Flavor 30 Day Supply - 30 Count
OLLY$9.44785 rev
OLLY Extra Strength Sleep Fast Dissolve Tablets 5mg Melatonin Vegan Strawberry - 30ct
OLLY$10.301,002 rev
ZENERGY Oral Sleep Strips with 5mg melatonin Chamomile Lavender 30 Strips
ZENERGY$17.74206 rev
Trending
90-day click momentum
Amazon Elements Melatonin Gummies Strawberry Sleep Support 10mg 60 Count (Previously Revly)
Amazon Elements$7.024.5★
ZENERGY Oral Sleep Strips with 5mg melatonin Chamomile Lavender 30 Strips
ZENERGY$17.744.2★
Neuro Sleep & Recharge Meltaway Mints - Sleep Aid for Adults with Melatonin 1mg Chamomile & Elderberry - Travel Essentials for Nighttime Relaxation & Healthy Rest Cycle - Mixed Berry (72 ct)
Neuro$23.954.5★
OLLY Extra Strength Sleep Fast Dissolve Tablets 5mg Melatonin Vegan Strawberry - 30ct
OLLY$10.304.6★
Natrol Melatonin 10 mg Gummies Sleep Support for Adults 90 Gummies
Natrol$10.144.6★
What buyers say about nustrips sleep in a strip
What buyers praise and complain about, mined from review topics.What buyers love
“Great Night Sleep”
“Great berry taste”
“Good consistent quality”
“Effective”
“Good flavor”
“Works as intended”
“Great Value”
“it had the same effect on me BUT I still like the product”
“And easy to use”
“enjoyable to take”
What buyers complain about
“Did not help me sleep”
“No results”
“10mg is too much for me I think”
“Not a good value”
“Tastes like soap”
“Not the best”
“There would be warnings if it could cause serious side effects, right”
“Not as soft as I'd hoped”
“anxiety when I woke up”
“Deceptive marketing”
Top return reasons
Common questions
- Is nustrips sleep in a strip profitable to sell on Amazon United States?
- The niche generates $123K/yr across 12 tracked products. 90-day search growth is +27.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the nustrips sleep in a strip niche?
- 8 brands and 614 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in nustrips sleep in a strip?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.
- When does demand for nustrips sleep in a strip peak?
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the nustrips sleep in a strip niche?
- Listings span $6.82–$28.61; the average listing price is $13.77 (sweet spot $15–$100). The average incumbent carries 9,720 reviews — the moat a new listing must climb.