Nuru Massage Gel
FailThe top 5 brands take 100% of clicks, so Nuru Massage Gel is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $200K/yr139K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 7 sellers
Flapen Score
Nuru Massage Gel against its category
The dotted line is the Health & Household average. Past it, Nuru Massage Gel is stronger. Inside it, weaker.
Market
The Nuru Massage Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Nuru Massage Gel 139K times last year and spent an estimated $200K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $200Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- nuru massage therapy gel54K searches a year
02 · Price
A sale here is worth $24.56.
Listings sell for $24.56 on average, from $16.90 to $31.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $24.56 that is $6K to $12K a year per listing.
- Average price
- $24.56inside the $15 to $100 sweet spot
- Price range
- $16.90–$31.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #9,565 within Massage Lotions. It carries 1,287 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 18.3%
- Average rank
- #9,565in Massage Lotions
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 1,287per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Nuru Massage Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magic Gel Nuru Massage Therapy Gel | Naturally Stain Flavor and Fragrance Free | Ideal for Massage Sore Muscles Dry Skin | 33.8 Oz
- Price
- $31.02
- Rating
- 4.3/5
- Reviews
- 1,875
- Age
- 13y ago

XESSO Nuru Massage Therapy Gel 33.8 Fl Oz Waterbased Concentrate for Full-Body Massage Unscented Non-Staining for Sore Muscles & Dry Skin Seaweed & Grape Seed Extract Enriched Made in USA
- Price
- $28.32
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago

Nuru Massage Gel Body on Body Massage Gel All Natural Water Based Non-Staining Non-Oily Super Slippery for Sore Muscles Dry Skin with Japanese Nori Seaweed Made in USA
- Price
- $20.16
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 1y ago

Nuru Massage Oil Body on Body Massage All Natural Relaxing Super Slippery for Sore Muscles Dry Skin with Japanese Nori Seaweed Made in USA
- Price
- $22.16
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 1y ago

Nuru Massage Gel 8.45 fl oz Organic Aloe Vera Water Based Body-to-Body
- Price
- $24.88
- Rating
- 4.2/5
- Reviews
- 175
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Japanese Nuru Massage Gel Powder Matsuri 50g Resealable Makes 1.32 Gal
- Price
- $23.24
- Rating
- 4.6/5
- Reviews
- 814
- Age
- 2y ago

Japanese Nuru Massage Gel Powder Platinum 50g Resealable Top-Up Slippery
- Price
- $24.34
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 2y ago

Nuru Massage Oil Body on Body Massage All Natural Relaxing Super Slippery for Sore Muscles Dry Skin with Japanese Nori Seaweed Made in USA
- Price
- $22.16
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 1y ago

Magic Gel Nuru Massage Therapy Gel | Naturally Stain Flavor and Fragrance Free | Ideal for Massage Sore Muscles Dry Skin | 33.8 Oz
- Price
- $31.02
- Rating
- 4.3/5
- Reviews
- 1,875
- Age
- 13y ago

XESSO Nuru Massage Therapy Gel 33.8 Fl Oz Waterbased Concentrate for Full-Body Massage Unscented Non-Staining for Sore Muscles & Dry Skin Seaweed & Grape Seed Extract Enriched Made in USA
- Price
- $28.32
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago
Newest
by launch date
Nuru Massage Gel 8.45 fl oz Organic Aloe Vera Water Based Body-to-Body
- Price
- $24.88
- Rating
- 4.2/5
- Reviews
- 175
- Age
- 10mo ago

XESSO Nuru Massage Therapy Gel 33.8 Fl Oz Waterbased Concentrate for Full-Body Massage Unscented Non-Staining for Sore Muscles & Dry Skin Seaweed & Grape Seed Extract Enriched Made in USA
- Price
- $28.32
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago

Nuru Massage Oil Body on Body Massage All Natural Relaxing Super Slippery for Sore Muscles Dry Skin with Japanese Nori Seaweed Made in USA
- Price
- $22.16
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 1y ago

Nuru Massage Gel Body on Body Massage Gel All Natural Water Based Non-Staining Non-Oily Super Slippery for Sore Muscles Dry Skin with Japanese Nori Seaweed Made in USA
- Price
- $20.16
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 1y ago

Japanese Nuru Massage Gel Powder Platinum 50g Resealable Top-Up Slippery
- Price
- $24.34
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Magic Gel49%
- Dermaskin Labs19%
- EROTICGEL16%
- XESSO12%
- Brookethorne Naturals4%
- Open — no brand owns it (0%)
Demand
Nuru Massage Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Nuru Massage Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nuru massage therapy gel54K/yr
- nuru gel22K/yr
- nuru22K/yr
- nuru oil14K/yr
- nuru massage11K/yr
- nuru massage gel6K/yr
- nuru massage kit6K/yr
- nuru massage oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Nuru Massage Gel
We read the reviews and the return reasons for every product selling here.
“Its oily and slippery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nuru Massage Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









