Is nuru massage gel profitable to sell on Amazon United States?

The niche generates $200K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (48/100).

How competitive is the nuru massage gel niche?

5 brands and 7 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nuru massage gel?

Top complaints mined from reviews: Oily/Greasy, Smell, Size-Overall. The return rate is 0.6%.

When does demand for nuru massage gel peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the nuru massage gel niche?

Listings span $16.90–$31.02; the average listing price is $24.56 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.

nuru massage gel

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.56

avg listing price — sweet spot $15–$100

Price range

Incredible$16.90–$31.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,286.56

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$200K

$200K/yr · 139K searches

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nuru massage gel is a $200K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

nuru massage gel market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $147K–$196K; units × avg price
Conversion rate: 5.9%
Avg BSR: #9,565
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 18.3%
Avg brand age: 81 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Magic Gel49%
Dermaskin Labs19%
EROTICGEL16%
XESSO12%
Brookethorne Naturals4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top nuru massage gel search terms

nuru massage therapy gel54K/yr -7.0%6.1% conv.
nuru gel22K/yr +1.8%5.4% conv.
nuru22K/yr -2.2%2.6% conv.
nuru oil14K/yr +16.6%3.4% conv.
nuru massage11K/yr -1.7%1.5% conv.
nuru massage gel6K/yr +4.2%3.6% conv.
nuru massage kit6K/yr +3.8%0.4% conv.
nuru massage oil4K/yr -1.5%4.5% conv.

All search terms

Top nuru massage gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magic Gel Nuru Massage Therapy Gel | Naturally Stain Flavor and Fragrance Free | Ideal for Massage Sore Muscles Dry Skin | 33.8 Oz

Magic Gel$31.024.3★1,875 rev

XESSO Nuru Massage Therapy Gel 33.8 Fl Oz Waterbased Concentrate for Full-Body Massage Unscented Non-Staining for Sore Muscles & Dry Skin Seaweed & Grape Seed Extract Enriched Made in USA

XESSO$28.324.1★38 rev

Nuru Massage Gel Body on Body Massage Gel All Natural Water Based Non-Staining Non-Oily Super Slippery for Sore Muscles Dry Skin with Japanese Nori Seaweed Made in USA

Dermaskin Labs$20.163.9★14 rev

Nuru Massage Oil Body on Body Massage All Natural Relaxing Super Slippery for Sore Muscles Dry Skin with Japanese Nori Seaweed Made in USA

Dermaskin Labs$22.163.9★12 rev

Nuru Massage Gel 8.45 fl oz Organic Aloe Vera Water Based Body-to-Body

EROTICGEL$24.884.2★175 rev

Newest

by launch date

Nuru Massage Gel 8.45 fl oz Organic Aloe Vera Water Based Body-to-Body

EROTICGEL$24.88175 rev

10mo ago

XESSO Nuru Massage Therapy Gel 33.8 Fl Oz Waterbased Concentrate for Full-Body Massage Unscented Non-Staining for Sore Muscles & Dry Skin Seaweed & Grape Seed Extract Enriched Made in USA

XESSO$28.3238 rev

1y ago

Nuru Massage Oil Body on Body Massage All Natural Relaxing Super Slippery for Sore Muscles Dry Skin with Japanese Nori Seaweed Made in USA

Dermaskin Labs$22.1612 rev

1y ago

Nuru Massage Gel Body on Body Massage Gel All Natural Water Based Non-Staining Non-Oily Super Slippery for Sore Muscles Dry Skin with Japanese Nori Seaweed Made in USA

Dermaskin Labs$20.1614 rev

1y ago

Japanese Nuru Massage Gel Powder Platinum 50g Resealable Top-Up Slippery

EROTICGEL$24.3418 rev

2y ago

What buyers say about nuru massage gel

What buyers praise and complain about, mined from review topics.

What buyers love

Smell27%

“Smelled great”

Quality-Overall16%

“Great product”

Massage Quality15%

“This item can be used for relaxing, and sensual massage”

Lubrication11%

“Decent lube for fun time”

Efficiency4%

“Works great”

Soft Feel3%

“The gel leaves the skin feeling soft and hydrated, and the added seaweed and grape seed extracts are a nice bonus”

Advertised Vs Actual Product3%

“Exactly what you're looking for”

Grip2%

“Nice a slippery when added with water”

Moist/Dry2%

“It doesnt dry up”

Thickness2%

“It's not too thick”

What buyers complain about

Oily/Greasy31%

“Its oily and slippery”

Smell25%

“Smells like bubble gum to me too”

Size-Overall13%

“Pequeño”

Grip3%

“it instantly reactivates back to being completely slippery”

Texture/Consistency-Overall2%

“the texture and afterglow was not there for me”

Hard Feel2%

“I thought that it was a bit too gooey for me”

Massage Quality2%

“This is just an average massage gel”

Thickness2%

“thick”

Comfort-Overall2%

“It left a sticky feeling and for me, and that is not soothing”

Adhesion/Stickiness2%

“It left a sticky feeling and for me, and that is not soothing”

Top return reasons

Smell49%

Leak-Proof11%

Advertised Vs Actual Product9%

Value For Money5%

Adhesion/Stickiness4%

Size-Overall4%

Oily/Greasy3%

Product Condition3%

Massage Quality2%

Taste-Overall2%

Common questions

Is nuru massage gel profitable to sell on Amazon United States?: The niche generates $200K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (48/100).
How competitive is the nuru massage gel niche?: 5 brands and 7 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nuru massage gel?: Top complaints mined from reviews: Oily/Greasy, Smell, Size-Overall. The return rate is 0.6%.
When does demand for nuru massage gel peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the nuru massage gel niche?: Listings span $16.90–$31.02; the average listing price is $24.56 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.

nuru massage gel

nuru massage gel market data

Competition & brand share

Demand & seasonality

Top nuru massage gel search terms

Top nuru massage gel products on Amazon

Top sellers

Newest

Trending

What buyers say about nuru massage gel

What buyers love

What buyers complain about

Top return reasons

Common questions

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