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Nuroclean Toilet Bowl Cleaner

Fail

The top 5 brands take 97% of clicks, so Nuroclean Toilet Bowl Cleaner is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$85K/yr50K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
86%top-5 click share · 6 brands · 50 sellers

Flapen Score

Nuroclean Toilet Bowl Cleaner against its category

The dotted line is the Health & Household average. Past it, Nuroclean Toilet Bowl Cleaner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuroclean Toilet Bowl Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Nuroclean Toilet Bowl Cleaner 50K times last year and spent an estimated $85K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
10.3%
Market size, estimated
$85Ka year
Top search term
bar keepers friend toilet bowl cleaner22K searches a year

02 · Price

A sale here is worth $16.63.

Listings sell for $16.63 on average, from $5.10 to $25.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $16.63 that is $21K to $25K a year per listing.

Average price
$16.63inside the $15 to $100 sweet spot
Price range
$5.10–$25.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,250–1,500
Revenue per listing a year
$21K–$25K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Bathroom Cleaners. It carries 3,214 reviews at 3.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#282in Bathroom Cleaners
Average rating
3.35 starsAmazon United States average 4.42 stars
Average reviews
3,214per listing
Listings tracked
10

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Nuroclean Toilet Bowl Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

50

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Search terms

Top Nuroclean Toilet Bowl Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bar keepers friend toilet bowl cleaner22K/yr
  • nuroclean toilet bowl cleaner12K/yr
  • nuro clean toilet bowl cleaner3K/yr
  • bar keepers toilet bowl cleaner4K/yr
  • barkeepers friend toilet bowl cleaners4K/yr
  • bar keepers friend toilet2K/yr
  • bar keepers friend toilet cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Nuroclean Toilet Bowl Cleaner

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Ease Of Cleaning”
0.1%of orders come back
“not impressed with its cleaning ability”
A buyer, on “Ease Of Cleaning”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nuroclean Toilet Bowl Cleaner questions

Answered from the same tracked data.