Is nuriva pumpkin seed oil profitable to sell on Amazon United States?

The niche generates $74K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the nuriva pumpkin seed oil niche?

9 brands and 102 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in nuriva pumpkin seed oil?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Smell. The return rate is 0.0%.

What does it cost to enter the nuriva pumpkin seed oil niche?

Listings span $17.62–$33.48; the average listing price is $25.43 (sweet spot $15–$100). The average incumbent carries 4,632 reviews — the moat a new listing must climb.

nuriva pumpkin seed oil

Worth a look

Shows low returns (0.0%), but a small market ($74K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.43

avg listing price — sweet spot $15–$100

Price range

Incredible$17.62–$33.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+48.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,632

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$74K

$74K/yr · 28K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, nuriva pumpkin seed oil is a $74K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

nuriva pumpkin seed oil market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $38K–$51K; units × avg price
Conversion rate: 10.4%
Avg BSR: #118
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.5%
Avg brand age: 33 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

102

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Bloom & Bond48%
Micro Ingredients16%
Nature's live9%
BEWORD9%
Triquetra Health5%
NOW Foods4%
Open — no brand owns it (3 brands, 9%)

Demand

Weekly Amazon search volume, last 51 weeks — +48.5% search growth over the last 90 days.

Open Trend

Top nuriva pumpkin seed oil search terms

bloom and bond pumpkin seed oil capsules8K/yr +343.5%9.5% conv.
saw palmetto with pumpkin seed oil9K/yr -3.9%5.1% conv.
saw palmetto and pumpkin seed oil for women6K/yr +8.5%3.2% conv.
bloom & bond pumpkin seed oil softgels5K/yr -7.8%8.5% conv.

All search terms

Top nuriva pumpkin seed oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bloom & Bond Pumpkin Seed Oil with Saw Palmetto for Women [2000mg per Serving] - Cold-Pressed Organic Softgels for Healthy Hair & Scalp - Supports Fuller-Looking Hair - Plant-Based Supplement

Bloom & Bond$33.484.3★135 rev

Pumpkin Seed Oil with Saw Palmetto 3500mg Max Strength per Serving 150 Softgels Cold-Pressed with Essential Fatty Acids & Phytosterols Supports Hair Bladder Prostate Health & Immune

Nature's live$17.624.5★858 rev

Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Non-GMO

Micro Ingredients$32.874.5★5,694 rev

Pumpkin Seed Oil with Saw Palmetto Softgels 3000mg Per Serving 300 Softgels | Cold-Pressed with Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health | Non-GMO

BEWORD$21.604.6★788 rev

Saw Palmetto Extract 10X Potency Pharmaceutical Grade Strength - Plus Pumpkin Seed Oil - Supports Prostate Health Relieves Urination Issues Supports Hair Growth DHT Blocker 60 Softgels

Triquetra Health$31.834.5★1,435 rev

Newest

by launch date

VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules

VivoNu$29.67229 rev

4mo ago

Belanos Pumpkin Seed Oil with Saw Palmetto Capsules Pumpkin Seed Oil for Hair Growth 3000mg | Promote Hair Growth Improve Hair Loss Maintain Body Balance - 60 Softgels (1 Bottle)

Belano's$20.3727 rev

6mo ago

Bloom & Bond Pumpkin Seed Oil with Saw Palmetto for Women [2000mg per Serving] - Cold-Pressed Organic Softgels for Healthy Hair & Scalp - Supports Fuller-Looking Hair - Plant-Based Supplement

Bloom & Bond$33.48135 rev

10mo ago

Pumpkin Seed Oil with Saw Palmetto Capsules 3000mg/serving 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health

BEWORD$20.33570 rev

10mo ago

Pumpkin Seed Oil with Saw Palmetto 3500mg Max Strength per Serving 150 Softgels Cold-Pressed with Essential Fatty Acids & Phytosterols Supports Hair Bladder Prostate Health & Immune

Nature's live$17.62858 rev

11mo ago

What buyers say about nuriva pumpkin seed oil

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth20%

“Helps hair to grow”

Quality-Overall13%

“reliable quality”

Ease Of Chewing/Swallowing8%

“I have no problems swallowing them”

Value For Money5%

“Worth Buying”

Vitamin5%

“So far its been a quality vitamin”

Efficiency5%

“Works well”

Advertised Vs Actual Product4%

“As advertised”

Side Effects4%

“I like it because it doesn't cause any side effects with me”

Ease Of Use3%

“Easy to take”

Nutritional Content2%

“Good supplement”

What buyers complain about

Functionality-Overall10%

“not so much effective”

Size-Overall7%

“capsule size too large”

Smell7%

“it started to smell really bad after a couple of months”

Side Effects5%

“about an hour later I got super dizzy”

Dosage5%

“The dose is incorrect”

Allergies4%

“Severe allergic reaction”

Value For Money4%

“Way too expensive”

Hair Related3%

“Instead of helping my hair was falling out more than before”

Advertised Vs Actual Product3%

“Doesnt do as advertised”

Ease Of Chewing/Swallowing3%

“I could barely swallow one”

Top return reasons

Dosage12%

Value For Money12%

Advertised Vs Actual Product12%

Quality-Overall8%

Vegan/Organic8%

Ingredients-Overall8%

Acid Regulator/Stomach Ache Relief6%

Side Effects6%

Vitamin4%

Nutritional Content4%

Common questions

Is nuriva pumpkin seed oil profitable to sell on Amazon United States?: The niche generates $74K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the nuriva pumpkin seed oil niche?: 9 brands and 102 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in nuriva pumpkin seed oil?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Smell. The return rate is 0.0%.
What does it cost to enter the nuriva pumpkin seed oil niche?: Listings span $17.62–$33.48; the average listing price is $25.43 (sweet spot $15–$100). The average incumbent carries 4,632 reviews — the moat a new listing must climb.