numbing eye drops
Worth a lookShows searches that convert (21.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$31.52avg listing price — sweet spot $15–$100
Price range
Incredible$16.84–$52.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.8M$1.8M/yr · 264K searches
Review moat
Okay2,442.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, numbing eye drops is a $1.8M/yr Amazon United States market (264K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
numbing eye drops market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- $1.9M–$2.5M
- units × avg price
- Conversion rate
- 21.6%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Muro 12874%
- Bausch + Lomb17%
- RUGBY LABORATORIES7%
- WELMATE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Top numbing eye drops search terms
- muro 128 eye drops 5 percent88K/yr
- muro 128 eye drops46K/yr
- muro 12837K/yr
- muro19K/yr
- numbing eye drops12K/yr
- muro eye drops11K/yr
- numbing eye drops for pain10K/yr
- eye numbing drops6K/yr
- muro-1287K/yr
- eye infection5K/yr
Top numbing eye drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muro 128 5% Sodium Chloride Ophthalmic Solution 0.5 Fl Oz Eye Drops Sterile
Muro 128$24.314.7★8,041 rev
Muro 128 Solution Sodium Chloride Hypertonicity Ophthalmic Solution 5% Temporary Relief of Corneal Edema 0.5 fl oz (15 mL) (Pack of 2)
Muro 128$47.134.7★111 rev
Bausch + Lomb Muro 128 Ointment Temporary Relief of Corneal Edema Eye Care Sodium Chloride Hypertonicity Ophthalmic 5% Ointment Twin Pack Two 3.5 g (0.12 Oz) Tubes 0.25 Ounce Total
Muro 128$38.604.7★4,218 rev
Rugby Sodium Chloride Hypertonicity Ophthalmic Eye Solution 5% - Sodium Chloride Eye Drops for Temporary Corneal Edema Symptom Support - Alcohol-Free - 0.5 Fl. Oz. (3-Pack)
RUGBY LABORATORIES$18.874.6★3,045 rev
Muro 128 5% Sodium Chloride Hypertonicity Ophthalmic Solution 0.5 Fl Oz (15 mL)
Bausch + Lomb$27.144.7★1,873 rev
Newest
by launch dateMuro 128 Solution Sodium Chloride Hypertonicity Ophthalmic Solution 5% Temporary Relief of Corneal Edema 0.5 fl oz (15 mL) (Pack of 2)
Muro 128$47.13111 rev
WELMATE - Eye Ointment (1 Tube) - Sodium Chloride Hypertonicity Ophthalmic Ointment 5% - Relief of Corneal Edema Symptoms - Lanolin & Mineral Oil - Sterile - Travel Size - Eye Care - 1/8 oz (3.5g)
WELMATE$16.841,106 rev
Rugby Sodium Chloride Hypertonicity Ophthalmic Eye Solution 5% - Sodium Chloride Eye Drops for Temporary Corneal Edema Symptom Support - Alcohol-Free - 0.5 Fl. Oz. (3-Pack)
RUGBY LABORATORIES$18.873,045 rev
Muro 128 Eye Drops Temporary Relief of Corneal Edema Eye Care Sodium Chloride Hypertonicity Ophthalmic Solution 2% 0.5 Fl Oz
Muro 128$24.59576 rev
Bausch & Lomb Muro 128 Solution 5% 15 mL (Pack of 2)
Bausch + Lomb$52.521,691 rev
Trending
90-day click momentumBausch + Lomb Muro 128 Ointment Temporary Relief of Corneal Edema Eye Care Sodium Chloride Hypertonicity Ophthalmic 5% Ointment Twin Pack Two 3.5 g (0.12 Oz) Tubes 0.25 Ounce Total
Muro 128$38.604.7★
Muro 128 5% Sodium Chloride Hypertonicity Ophthalmic Solution from Bausch + Lomb 0.5 Fl Oz for Temporay Relief of Corneal Edema (1 Box Only)
Bausch + Lomb$28.674.8★
Bausch & Lomb Muro 128 Solution 5% 15 mL (Pack of 2)
Bausch + Lomb$52.524.7★
Muro 128 Solution Sodium Chloride Hypertonicity Ophthalmic Solution 5% Temporary Relief of Corneal Edema 0.5 fl oz (15 mL) (Pack of 2)
Muro 128$47.134.7★
Muro 128 5% Sodium Chloride Hypertonicity Ophthalmic Solution 0.5 Fl Oz (15 mL)
Bausch + Lomb$27.144.7★
What buyers say about numbing eye drops
What buyers praise and complain about, mined from review topics.What buyers love
“much less expensive”
“Great for the eyes”
“Very reliable seller”
“Effective”
“As advertised”
“Moistens eyes well”
“easy to use”
“Good for inflammation in the eyes”
“smooth eye irritation”
“Soothing”
What buyers complain about
“I do tend to be allergic to various things”
“Outrageously overpriced”
“Somewhat difficult to use”
“Makes eyes very blurry”
“Does not work”
“Could use better quality control”
“Dry around the tip”
“burned for hours”
“don't trust the search results”
“the tube is very small”
Top return reasons
Common questions
- Is numbing eye drops profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 11 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the numbing eye drops niche?
- 4 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in numbing eye drops?
- Top complaints mined from reviews: Allergies, Value For Money, Ease Of Use. The return rate is 0.1%.
- When does demand for numbing eye drops peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the numbing eye drops niche?
- Listings span $16.84–$52.52; the average listing price is $31.52 (sweet spot $15–$100). The average incumbent carries 2,443 reviews — the moat a new listing must climb.