Numb520
FailThe top 5 products take 75% of clicks, so Numb520 is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $153K/yr438K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 20 sellers
Flapen Score
Numb520 against its category
The dotted line is the Health & Household average. Past it, Numb520 is stronger. Inside it, weaker.
Market
The Numb520 market on Amazon at a glance
Shoppers on Amazon United States searched for Numb520 438K times last year and spent an estimated $153K. The top 5 brands take 84% of clicks. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.
- Searches, last 12 months
- 438K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $153Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- numb188K searches a year
02 · Price
A sale here is worth $15.55.
Listings sell for $15.55 on average, from $3.42 to $38.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $15.55 that is $12K to $16K a year per listing.
- Average price
- $15.55inside the $15 to $100 sweet spot
- Price range
- $3.42–$38.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$16K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Hemorrhoid Care. It carries 9,775 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Hemorrhoid Care
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 9,775per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Numb520 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz
- Price
- $17.82
- Rating
- 4.1/5
- Reviews
- 78,231
- Age
- 10y ago

Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)
- Price
- $12.04
- Rating
- 4.3/5
- Reviews
- 1,210
- Age
- 3y ago

WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)
- Price
- $8.24
- Rating
- 4.3/5
- Reviews
- 4,627
- Age
- 2y ago

Curist 5% Lidocaine Numbing Cream - 6 oz (170 g) XL Tube - Soothing Numbing Cream for Temporary Discomfort Itching and Burning from Hemorrhoids Lidocaine 5% (1 Pack - 6 oz Tube)
- Price
- $24.31
- Rating
- 4.4/5
- Reviews
- 6,292
- Age
- 4y ago

HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz
- Price
- $3.42
- Rating
- 4.3/5
- Reviews
- 3,519
- Age
- 4y ago
Trending
estimated 90-day click momentum
Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)
- Price
- $12.04
- Rating
- 4.3/5
- Reviews
- 1,210
- Age
- 3y ago

Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use
- Price
- $19.43
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 8mo ago

NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads
- Price
- $9.24
- Rating
- 4.4/5
- Reviews
- 1,339
- Age
- 2y ago

Zensa Numbing Cream 5% Lidocaine Maximum Strength Topical Anesthetic with Vitamin E for Pain Relief from Hemorrhoids Vegan Cruelty-Free Water-Based Physiologic pH for Sensitive Skin 30g
- Price
- $38.68
- Rating
- 4.2/5
- Reviews
- 5,137
- Age
- 10y ago

HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz
- Price
- $3.42
- Rating
- 4.3/5
- Reviews
- 3,519
- Age
- 4y ago
Newest
by launch date
Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use
- Price
- $19.43
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 8mo ago

Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz
- Price
- $21.30
- Rating
- 4.3/5
- Reviews
- 2,953
- Age
- 1y ago

HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic
- Price
- $4.25
- Rating
- 4.4/5
- Reviews
- 2,009
- Age
- 2y ago

WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)
- Price
- $8.24
- Rating
- 4.3/5
- Reviews
- 4,627
- Age
- 2y ago

NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads
- Price
- $9.24
- Rating
- 4.4/5
- Reviews
- 1,339
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
20
Est. top-5 brand share
84%
Top 20: 95%
Est. top-5 click share
75%
Top 20: 100%
Open market
11%
- Curist31%
- Ebanel27%
- HealthWise12%
- WELMATE11%
- --5%
- Zensa4%
- Open — no brand owns it (4 brands, 11%)
Demand
Numb520 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Numb520 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- numb188K/yr
- emla numbing cream55K/yr
- face numbing cream for microneedling29K/yr
- emla30K/yr
- emla cream26K/yr
- numbing gel22K/yr
- microneedling numbing cream for face12K/yr
- facial numbing cream for microneedling11K/yr
- lidocaine cream for microneedling7K/yr
- uber numb12K/yr
Reviews and returns
What reviews say buyers love and hate about Numb520
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Numb520 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









