Nuclear Survival Kit

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -59.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $390K a year.

Searches, last 12 months

347K

Growth, 90 days vs prior 90

-59.3%

Conversion, latest week

4.2%

Market size, estimated

$390Ka year

Peak month

June4.2× the quietest month

Top search term

iodine tablets107K searches a year

Listings sell for $26.77 on average, from $5.62 to $104.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $26.77 that is $20K to $27K a year per listing.

Average price

$26.77inside the $15 to $100 sweet spot

Price range

$5.62–$104.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$20K–$27K

Returns

0.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #282 within Potassium. It carries 3,130 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

95%

Out of stock, average day

0.5%

Average rank

#282in Potassium

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

3,130per listing

Listings tracked

22

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

96 months