nu calgon
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$34.00avg listing price — sweet spot $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Great$8.66–$102.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,638.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$64K$64K/yr · 16K searches
Competition
Bad80%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, nu calgon is a $64K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
nu calgon market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $68K–$85K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #534
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
63
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
3%
- Nu-Calgon57%
- Manitowoc12%
- Essential Values10%
- Aquia8%
- ACTIVE6%
- SUB-ZERO5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top nu calgon search terms
- ice machine sanitizer11K/yr
- ice maker sanitizer2K/yr
- ice machine sanitizer solution2K/yr
Top nu calgon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 PACK OF 4211-34 IMS-II ICE MACHINE SANITIZER 16 FL OZ
Nu-Calgon$29.304.8★281 rev
Ice Machine Cleaner and Descaler Gallon | Ice Maker Cleaner for All Brands; Opal Scotsman Manitowoc Affresh etc. Countertop Icemaker Cleaners Solution | Icemaker Cleaners and Descaler 100% Active!
Aquia$43.144.6★61 rev
Essential Values Ice Machine Cleaner and Descaler 2 Pack x 16 fl oz Nickel Safe Descaler Ice Maker Cleaner Compatible with All Major Brands (Scotsman KitchenAid) Made in the USA
Essential Values$18.214.5★18,495 rev
Manitowoc Ice Sanitizer/Pints 000005164 - - Genuine OEM Replacement Part
Manitowoc$33.394.7★155 rev
Manitowoc Ice 9405813 Ice Machine Sanitizer 1 Gallon
Manitowoc$102.584.5★30 rev
Newest
by launch dateIce Machine Cleaner and Descaler Gallon | Ice Maker Cleaner for All Brands; Opal Scotsman Manitowoc Affresh etc. Countertop Icemaker Cleaners Solution | Icemaker Cleaners and Descaler 100% Active!
Aquia$43.1461 rev
STREALE Ice Machine Cleaner Maker and Descaler - 24 Ice Maker Cleaner Tablets Compatible with All Major Brands Nickel Safe Descaler Countertop Portable Commercial Icemaker Cleaning Solution
STREALE$8.661,162 rev
ACTIVE Ice Machine Cleaner Maker Descaler - 32 fl oz (8 Uses) Nickel Safe Ice Maker Cleaner Solution - Compatible with Whirlpool 4396808 Scotsman Manitowoc Hoshizaki GE Opal Cleaning Kit - USA Made
ACTIVE$19.397,518 rev
Sub-Zero 7013401 Undercounter Ice Maker Sanitizer
SUB-ZERO$34.9616 rev
Manitowoc Ice 9405813 Ice Machine Sanitizer 1 Gallon
Manitowoc$102.5830 rev
Trending
90-day click momentumIce Machine Cleaner and Descaler Gallon | Ice Maker Cleaner for All Brands; Opal Scotsman Manitowoc Affresh etc. Countertop Icemaker Cleaners Solution | Icemaker Cleaners and Descaler 100% Active!
Aquia$43.144.6★
STREALE Ice Machine Cleaner Maker and Descaler - 24 Ice Maker Cleaner Tablets Compatible with All Major Brands Nickel Safe Descaler Countertop Portable Commercial Icemaker Cleaning Solution
STREALE$8.664.4★
Manitowoc Ice Sanitizer/Pints 000005164 - - Genuine OEM Replacement Part
Manitowoc$33.394.7★
Nu-Calgon 4287-34 Nickel-Safe Ice Machine Cleaner (16 oz. Bottle)
Nu-Calgon$21.674.7★
2 PACK OF 4211-34 IMS-II ICE MACHINE SANITIZER 16 FL OZ
Nu-Calgon$29.304.8★
What buyers say about nu calgon
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans great”
“Worked very well”
“As advertised”
“Easy to use”
“My ice looks better and tastes better”
“They are a reasonable price as well”
“Even in the units smell”
“Instructions were very clear”
“Love the other active products”
“Seams to work well”
What buyers complain about
“Did not work”
“needed a cleaning”
“Nothing is 100% perfect which is the reason for 4 stars”
“I wish id seen this on the ad”
“Directions are incomplete”
“It's just not easy to use”
“A costly price to pay”
“Product did not work”
“it lasted about a week”
“This does not get rid of hard water build up”
Top return reasons
Common questions
- Is nu calgon profitable to sell on Amazon United States?
- The niche generates $64K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the nu calgon niche?
- 7 brands and 63 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in nu calgon?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 0.6%.
- When does demand for nu calgon peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the nu calgon niche?
- Listings span $8.66–$102.58; the average listing price is $34.00 (sweet spot $15–$100). The average incumbent carries 4,639 reviews — the moat a new listing must climb.