Is nti night guard profitable to sell on Amazon United States?

The niche generates $95K/yr across 4 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (47/100).

How competitive is the nti night guard niche?

1 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nti night guard?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Value For Money. The return rate is 0.1%.

What does it cost to enter the nti night guard niche?

Listings span $17.68–$57.13; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 2,355 reviews — the moat a new listing must climb.

Nti Night Guard

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$33.47

avg listing price — sweet spot $15–$100

Price range

Incredible$17.68–$57.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,354.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$95K

$95K/yr · 17K searches

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

Is nti night guard profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nti night guard is a $95K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

nti night guard market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 500–750/product
Revenue / yr: $84K–$100K; units × avg price
Conversion rate: 16.4%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 150 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

SmartGuard100%

nti night guard demand & seasonality

Weekly Amazon search volume, last 27 weeks — -15.3% search growth over the last 90 days.

Open Trend

Top nti night guard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

smart guard elite dental guard8K/yr -13.9%17.7% conv.
smartguard elite dental guard5K/yr -19.7%20.0% conv.
smart guard3K/yr -10.8%8.8% conv.
smartguard2K/yr -17.0%12.0% conv.

All search terms

Top nti night guard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dental Guard SMARTGUARD Elite (2 Guards 1 Travel case) Front Tooth Custom Anti Teeth Grinding Night Guard for Clenching - Dentist Designed - Bruxing Splint Mouth Protector for Relief of Symptoms

SmartGuard$23.203.8★3,149 rev

SmartGuard Anti Snore Device. New Customizable Snore Reducing Mouthpiece Reduce Snoring Aid for Men and Women Most Comfortable and Adjustable Oral Appliance - Holds Jaw Forward to Open Airway

SmartGuard$57.133.3★1,452 rev

SmartGuard Dental Guard Night Guard for Clenching Bruxism and Grinding Dentist Designed Includes 2 Guards 1 Travel Case and a 60-Day Supply of Premium Cleaning Crystals

SmartGuard$35.883.8★3,149 rev

SmartGuard Premium Cleaner Crystals (110 Cleanings)- Removes Stain Plaque & Bad Odor from Dentures Clear Braces Mouth Guard Night Guard & Retainers.

SmartGuard$17.684.5★1,669 rev

Newest

by launch date

SmartGuard Anti Snore Device. New Customizable Snore Reducing Mouthpiece Reduce Snoring Aid for Men and Women Most Comfortable and Adjustable Oral Appliance - Holds Jaw Forward to Open Airway

SmartGuard$57.131,452 rev

3y ago

SmartGuard Dental Guard Night Guard for Clenching Bruxism and Grinding Dentist Designed Includes 2 Guards 1 Travel Case and a 60-Day Supply of Premium Cleaning Crystals

SmartGuard$35.883,149 rev

8y ago

SmartGuard Premium Cleaner Crystals (110 Cleanings)- Removes Stain Plaque & Bad Odor from Dentures Clear Braces Mouth Guard Night Guard & Retainers.

SmartGuard$17.681,669 rev

8y ago

Dental Guard SMARTGUARD Elite (2 Guards 1 Travel case) Front Tooth Custom Anti Teeth Grinding Night Guard for Clenching - Dentist Designed - Bruxing Splint Mouth Protector for Relief of Symptoms

SmartGuard$23.203,149 rev

9y ago

What reviews say buyers love and hate about nti night guard

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene8%

“molded well to my teeth”

Comfort-Overall7%

“Very comfortable”

Advertised Vs Actual Product6%

“They work as advertised”

Efficiency6%

“Works perfectly”

Ease Of Use6%

“Easy to use”

Snore Relief5%

“Is very effective for snoring”

Quality-Overall5%

“Good quality and easy to set up”

Sleep Quality5%

“I breathed a lot easier while sleeping”

Value For Money5%

“Worth it”

Instructions/User Manual/Troubleshooting5%

“Seems to work well, easy instructions”

What buyers complain about

Size-Overall12%

“Big and bulky”

Functionality-Overall7%

“Gel mold did not work well”

Value For Money6%

“Expensive garbage”

Durability6%

“Won't stay in”

Ease Of Chewing/Swallowing5%

“chewing is difficult”

Thickness5%

“Very thick and bulky”

Pain Relief-Overall5%

“Jaw was sore”

Ease Of Use4%

“Theyre a bit tricky to mold properly”

Comfort-Overall4%

“uncomfortable”

Advertised Vs Actual Product3%

“Very misleading”

Top return reasons

Advertised Vs Actual Product55%

Leak-Proof10%

Ease Of Cleaning10%

Functionality-Overall10%

Value For Money10%

Recycle/Reuse5%

Common nti night guard questions

Is nti night guard profitable to sell on Amazon United States?: The niche generates $95K/yr across 4 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (47/100).
How competitive is the nti night guard niche?: 1 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nti night guard?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Value For Money. The return rate is 0.1%.
What does it cost to enter the nti night guard niche?: Listings span $17.68–$57.13; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 2,355 reviews — the moat a new listing must climb.