Is nrf2 profitable to sell on Amazon United States?

The niche generates $219K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (46/100).

How competitive is the nrf2 niche?

8 brands and 9 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in nrf2?

Top complaints mined from reviews: Value For Money, Stress/Anxiety, Pain Relief-Overall. The return rate is 0.0%.

When does demand for nrf2 peak?

Demand peaks in Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the nrf2 niche?

Listings span $22.59–$189.17; the average listing price is $79.00 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.

nrf2

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great206.14

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$79.00

avg listing price — sweet spot $15–$100

Price range

Okay$22.59–$189.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$219K

$219K/yr · 81K searches

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad94%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, nrf2 is a $219K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

nrf2 market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $237K–$316K; units × avg price
Conversion rate: 3.4%
Avg BSR: #5,243
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 2.1%
Avg brand age: 55 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

LifeVantage70%
Pure Encapsulations9%
Xontravix8%
Superior Formulas LLC4%
Pure Therapro Rx3%
Allergy Research Group2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.6×

Open Trend

Top nrf2 search terms

protandim23K/yr -0.7%3.8% conv.
nrf218K/yr +9.2%2.7% conv.
protandim nrf215K/yr -9.5%4.9% conv.
protandim nrf2 synergizer lifevantage7K/yr +34.9%6.5% conv.
lifevantage6K/yr -0.1%0.8% conv.
nrf2 supplement7K/yr +40.5%4.5% conv.
nrf2 activator4K/yr -5.8%2.9% conv.
protandim supplement2K/yr -23.7%1.1% conv.

All search terms

Top nrf2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Protandim Nrf2 Synergizer Cellular Health & Antioxidant Support Supplement Healthy Aging Formula with Turmeric Ashwagandha Green Tea & Milk Thistle 30 Capsules

LifeVantage$76.604.5★818 rev

Protandim Nrf2 Synergizer Cellular Health & Antioxidant Support Supplement Healthy Aging Formula with Turmeric Ashwagandha Green Tea & Milk Thistle 30 Capsules

LifeVantage$186.794.5★818 rev

LifeVantage Protandim NRF1 Synergizer NRF1 Activator for Cellular Health Function ATP Production Mitochondrial Supplements for Energy Vitality & Aging Support 60 Capsules

LifeVantage$76.404.3★122 rev

Pure Encapsulations Nrf2 Detox | Nrf2 and Detoxification Support* | 60 Capsules

Pure Encapsulations$62.554.7★136 rev

LifeVantage Protandim Dual Synergizer NRF1 (60 Caps) + Nrf2 (30 Caps) Activators Healthy Aging Antioxidant Cellular Energy Boost Heart Health Ashwagandha Turmeric CoQ10

LifeVantage$128.134.4★258 rev

Newest

by launch date

NRF1 & NRF2 Supplement 1500mg | Dual Activator with CoQ10 Curcumin Trans Resveratrol & Ashwagandha | Antioxidant for Oxidative Stress Wellness Aging & Cellular Energy | 60 Capsules (2 Bottle)

Xontravix$34.0819 rev

6mo ago

NRF1 & NRF2 Supplement 1500mg | Dual Activator with CoQ10 Curcumin Trans Resveratrol & Ashwagandha | Antioxidant for Oxidative Stress Wellness Aging & Cellular Energy | 60 Capsules (1 Bottle)

Xontravix$22.5915 rev

11mo ago

NRF2 COMPLEX Supplement Capsules (120 Capsules) 4 Months Supply

Florida Herbal Pharmacy$40.9928 rev

1y ago

Superior Formulas Nrf2 Activator Supplement Antioxidant Support for Cellular Health Healthspan and Longevity Helps Reduce Oxidative Stress 60 Capsules Made in USA Non-GMO

Superior Formulas LLC$43.3239 rev

1y ago

NRF2 Activator Antioxidant Supplements for Cell Vitality by Waybest 60 Capsules(1 Bottle) Reduce Oxidative Stress by 40% in 30 Days Blend of 5 Herbal Phytonutrients Ingredients Support Immune Skin DNA

EBAT$38.4750 rev

2y ago

What buyers say about nrf2

What buyers praise and complain about, mined from review topics.

What buyers love

Energy Level22%

“Since Ive taking this supplement I feel with more energy”

Vitamin12%

“doesnt interfere with other supplements I take”

Quality-Overall11%

“Seems good quality”

Nutritional Content8%

“doesnt interfere with other supplements I take”

Side Effects8%

“have not had any negative reactions with any of the other supplements I take”

Ingredients-Overall5%

“The ingredients include alot of the basics for good health”

Value For Money4%

“Inexpensive compared to competitive brands of Nerf1 and Nerf2”

Inflammation4%

“For whatever reason protandim was the only product out of approximately 10 that I tried that would reduce inflammation”

Sleep Quality4%

“This is my go to for better sleep, skin, and energy”

Immunity Booster4%

“Cellular health and antioxidant protection”

What buyers complain about

Value For Money48%

“Waste of money”

Stress/Anxiety10%

“And stress is what causes so many health issues”

Pain Relief-Overall8%

“I was also experiencing severe nerve pain in my arms”

Side Effects5%

“No effects, positive or negative, felt from consuming these products”

Heart Health5%

“Blood test showed my cortisol level at 47”

Sleep Quality3%

“poor sleep”

Common questions

Is nrf2 profitable to sell on Amazon United States?: The niche generates $219K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (46/100).
How competitive is the nrf2 niche?: 8 brands and 9 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in nrf2?: Top complaints mined from reviews: Value For Money, Stress/Anxiety, Pain Relief-Overall. The return rate is 0.0%.
When does demand for nrf2 peak?: Demand peaks in Oct; the busiest month runs 1.6× the quietest.
What does it cost to enter the nrf2 niche?: Listings span $22.59–$189.17; the average listing price is $79.00 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.