- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $219K/yr81K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 9 sellers
Flapen Score
Nrf2 against its category
The dotted line is the Health & Household average. Past it, Nrf2 is stronger. Inside it, weaker.
Market
The Nrf2 market on Amazon at a glance
Shoppers on Amazon United States searched for Nrf2 81K times last year and spent an estimated $219K. The top 5 brands take 94% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $219Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- protandim23K searches a year
02 · Price
A sale here is worth $79.00.
Listings sell for $79.00 on average, from $22.59 to $189.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $79.00 that is $8K to $20K a year per listing.
- Average price
- $79.00inside the $15 to $100 sweet spot
- Price range
- $22.59–$189.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $8K–$20K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #5,243 within Antioxidants. It carries 206 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 2.1%
- Average rank
- #5,243in Antioxidants
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 206per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Nrf2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Protandim Nrf2 Synergizer Cellular Health & Antioxidant Support Supplement Healthy Aging Formula with Turmeric Ashwagandha Green Tea & Milk Thistle 30 Capsules
- Price
- $76.60
- Rating
- 4.5/5
- Reviews
- 818
- Age
- 8y ago

Protandim Nrf2 Synergizer Cellular Health & Antioxidant Support Supplement Healthy Aging Formula with Turmeric Ashwagandha Green Tea & Milk Thistle 30 Capsules
- Price
- $186.79
- Rating
- 4.5/5
- Reviews
- 818
- Age
- 7y ago

LifeVantage Protandim NRF1 Synergizer NRF1 Activator for Cellular Health Function ATP Production Mitochondrial Supplements for Energy Vitality & Aging Support 60 Capsules
- Price
- $76.40
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6y ago

Pure Encapsulations Nrf2 Detox | Nrf2 and Detoxification Support* | 60 Capsules
- Price
- $62.55
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 9y ago

LifeVantage Protandim Dual Synergizer NRF1 (60 Caps) + Nrf2 (30 Caps) Activators Healthy Aging Antioxidant Cellular Energy Boost Heart Health Ashwagandha Turmeric CoQ10
- Price
- $128.13
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 6y ago
Trending
estimated 90-day click momentum
LifeVantage Protandim NRF1 Synergizer NRF1 Activator for Cellular Health Function ATP Production Mitochondrial Supplements for Energy Vitality & Aging Support 60 Capsules
- Price
- $76.40
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6y ago

Allergy Research Group ARG Nrf2 Renew - Sulforaphane Supplement - NRF2 Activator with Antioxidant & Cellular Support - Botanical Formula - 60 Servings - 120 Capsules
- Price
- $72.49
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 11y ago

LifeVantage Protandim NAD Synergizer NAD Supplement for Energy Mood Healthy Aging Support Sirtuin Activation Cellular Energy & Vascular Support Remove Cellular Waste 60 Capsules
- Price
- $76.56
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 6y ago

NRF2 COMPLEX Supplement Capsules (120 Capsules) 4 Months Supply
- Price
- $40.99
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago

Pure Encapsulations Nrf2 Detox | Nrf2 and Detoxification Support* | 60 Capsules
- Price
- $62.55
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 9y ago
Newest
by launch date
NRF1 & NRF2 Supplement 1500mg | Dual Activator with CoQ10 Curcumin Trans Resveratrol & Ashwagandha | Antioxidant for Oxidative Stress Wellness Aging & Cellular Energy | 60 Capsules (2 Bottle)
- Price
- $34.08
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 6mo ago

NRF1 & NRF2 Supplement 1500mg | Dual Activator with CoQ10 Curcumin Trans Resveratrol & Ashwagandha | Antioxidant for Oxidative Stress Wellness Aging & Cellular Energy | 60 Capsules (1 Bottle)
- Price
- $22.59
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 11mo ago

NRF2 COMPLEX Supplement Capsules (120 Capsules) 4 Months Supply
- Price
- $40.99
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago

Superior Formulas Nrf2 Activator Supplement Antioxidant Support for Cellular Health Healthspan and Longevity Helps Reduce Oxidative Stress 60 Capsules Made in USA Non-GMO
- Price
- $43.32
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago

NRF2 Activator Antioxidant Supplements for Cell Vitality by Waybest 60 Capsules(1 Bottle) Reduce Oxidative Stress by 40% in 30 Days Blend of 5 Herbal Phytonutrients Ingredients Support Immune Skin DNA
- Price
- $38.47
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
9
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
4%
- LifeVantage70%
- Pure Encapsulations9%
- Xontravix8%
- Superior Formulas LLC4%
- Pure Therapro Rx3%
- Allergy Research Group2%
- Open — no brand owns it (2 brands, 4%)
Demand
Nrf2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Nrf2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- protandim23K/yr
- nrf218K/yr
- protandim nrf215K/yr
- protandim nrf2 synergizer lifevantage7K/yr
- lifevantage6K/yr
- nrf2 supplement7K/yr
- nrf2 activator4K/yr
- protandim supplement2K/yr
Reviews and returns
What reviews say buyers love and hate about Nrf2
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nrf2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









