- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $1.4M/yr284K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 35 sellers
Flapen Score
Nr against its category
The dotted line is the Health & Household average. Past it, Nr is stronger. Inside it, weaker.
Market
The Nr market on Amazon at a glance
Shoppers on Amazon United States searched for Nr 284K times last year and spent an estimated $1.4M. All 4 brands take every click. Demand peaks in Aug–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 284K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $1.4Ma year
- Peak month
- August2.4× the quietest month
- Top search term
- tru niagen pro 1000mg52K searches a year
02 · Price
A sale here is worth $84.90.
Listings sell for $84.90 on average, from $7.91 to $225.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $84.90 that is $127K to $170K a year per listing.
- Average price
- $84.90inside the $15 to $100 sweet spot
- Price range
- $7.91–$225.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $127K–$170K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #434 within Vitamin B. It carries 6,671 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #434in Vitamin B
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 6,671per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Nr products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRU NIAGEN Patented NAD+ Supplement | Nicotinamide Riboside (NR) | 30-1000mg Servings (2x500mg Take 2 Daily)
- Price
- $112.33
- Rating
- 4.6/5
- Reviews
- 1,286
- Age
- 2y ago

partiQlar NR Supplement - High Purity Nicotinamide Riboside Capsules - NAD+ Booster for Anti-Aging Cellular Energy & Repair - Alternative to NMN - 60 Veggie Capsules
- Price
- $42.56
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago

partiQlar NMN Supplement 500mg - High Purity Nicotinamide Mononucleotide - for Anti-Aging Cellular Energy & Longevity - 60 Veggie Capsules
- Price
- $52.88
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 10mo ago

TRU NIAGEN Patented NAD+ Supplement 300mg Niagen 30 Servings | Nicotinamide Riboside (NR) Take 1 Daily | 1 Bottle
- Price
- $47.93
- Rating
- 4.4/5
- Reviews
- 14,468
- Age
- 8y ago

TRU NIAGEN Patented NAD+ Supplement 300mg Niagen 30 Servings | Nicotinamide Riboside (NR) Take 1 Daily | 2 Bottles
- Price
- $90.51
- Rating
- 4.4/5
- Reviews
- 14,468
- Age
- 6y ago
Trending
estimated 90-day click momentum
FaYaCa Fascinators for Women Girls Tea Party Derby Hats Green
- Price
- $7.91
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 3y ago

TRU NIAGEN Patented NAD+ Supplement 300mg Niagen 30 Servings | Nicotinamide Riboside (NR) Take 1 Daily | 2 Bottles
- Price
- $90.51
- Rating
- 4.4/5
- Reviews
- 14,468
- Age
- 6y ago

TRU NIAGEN Patented NAD+ Supplement 300mg Niagen 180 Servings | Nicotinamide Riboside (NR) Take 1 Daily | 2 Bottles
- Price
- $225.02
- Rating
- 4.4/5
- Reviews
- 14,468
- Age
- 6y ago

partiQlar NMN Supplement 500mg - High Purity Nicotinamide Mononucleotide - for Anti-Aging Cellular Energy & Longevity - 60 Veggie Capsules
- Price
- $52.88
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 10mo ago

Pure Encapsulations NR Longevity NAD Supplement Supports Healthy Aging NAD+ Replenishment Mitochondrial Function with NIAGEN* Gluten Free Non-GMO Hypoallergenic 60 Capsules
- Price
- $61.68
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 1y ago
Newest
by launch date
partiQlar NMN Supplement 500mg - High Purity Nicotinamide Mononucleotide - for Anti-Aging Cellular Energy & Longevity - 60 Veggie Capsules
- Price
- $52.88
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 10mo ago

partiQlar NR Supplement - High Purity Nicotinamide Riboside Capsules - NAD+ Booster for Anti-Aging Cellular Energy & Repair - Alternative to NMN - 60 Veggie Capsules
- Price
- $42.56
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago

Pure Encapsulations NR Longevity NAD Supplement Supports Healthy Aging NAD+ Replenishment Mitochondrial Function with NIAGEN* Gluten Free Non-GMO Hypoallergenic 60 Capsules
- Price
- $61.68
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 1y ago

TRU NIAGEN Patented NAD+ Supplement | Nicotinamide Riboside (NR) | 30-1000mg Servings (2x500mg Take 2 Daily)
- Price
- $112.33
- Rating
- 4.6/5
- Reviews
- 1,286
- Age
- 2y ago

FaYaCa Fascinators for Women Girls Tea Party Derby Hats Green
- Price
- $7.91
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- TRU NIAGEN66%
- partiQlar30%
- FaYaCa3%
- Pure Encapsulations2%
Demand
Nr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Nr search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tru niagen pro 1000mg52K/yr
- partiqlar45K/yr
- tru niagen pro 500mg11K/yr
- tru niagen 1000mg11K/yr
- true niagen 1000mg pro4K/yr
- nicotinamide riboside nr4K/yr
- truniagen 1000 mg5K/yr
- tru niagen pro4K/yr
- tru niagen 500mg5K/yr
- partiqlar pure nmn capsules9K/yr
Reviews and returns
What reviews say buyers love and hate about Nr
We read the reviews and the return reasons for every product selling here.
“It's expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nr questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









