Is nr profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (45/100).

How competitive is the nr niche?

4 brands and 35 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nr?

Top complaints mined from reviews: Value For Money, Side Effects, Functionality-Overall. The return rate is 0.0%.

When does demand for nr peak?

Demand peaks in Aug–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the nr niche?

Listings span $7.91–$225.02; the average listing price is $84.90 (sweet spot $15–$100). The average incumbent carries 6,671 reviews — the moat a new listing must climb.

nr

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 284K searches

Avg price

Great$84.90

avg listing price — sweet spot $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$7.91–$225.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,670.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, nr is a $1.4M/yr Amazon United States market (284K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

nr market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Conversion rate: 5.7%
Avg BSR: #434
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.6%
Avg brand age: 30 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

TRU NIAGEN66%
partiQlar30%
FaYaCa3%
Pure Encapsulations2%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -8.9% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top nr search terms

tru niagen pro 1000mg52K/yr +14.1%8.1% conv.
partiqlar45K/yr -40.8%9.8% conv.
tru niagen pro 500mg11K/yr +34.0%5.7% conv.
tru niagen 1000mg11K/yr +61.9%4.0% conv.
true niagen 1000mg pro4K/yr +0.0%9.3% conv.
nicotinamide riboside nr4K/yr -5.1%0.5% conv.
truniagen 1000 mg5K/yr -25.0%10.3% conv.
tru niagen pro4K/yr +13.4%6.4% conv.
tru niagen 500mg5K/yr +62.5%7.2% conv.
partiqlar pure nmn capsules9K/yr -71.5%12.2% conv.

All search terms

Top nr products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TRU NIAGEN Patented NAD+ Supplement | Nicotinamide Riboside (NR) | 30-1000mg Servings (2x500mg Take 2 Daily)

TRU NIAGEN$112.334.6★1,286 rev

partiQlar NR Supplement - High Purity Nicotinamide Riboside Capsules - NAD+ Booster for Anti-Aging Cellular Energy & Repair - Alternative to NMN - 60 Veggie Capsules

partiQlar$42.564.4★355 rev

partiQlar NMN Supplement 500mg - High Purity Nicotinamide Mononucleotide - for Anti-Aging Cellular Energy & Longevity - 60 Veggie Capsules

partiQlar$52.884.6★206 rev

TRU NIAGEN Patented NAD+ Supplement 300mg Niagen 30 Servings | Nicotinamide Riboside (NR) Take 1 Daily | 1 Bottle

TRU NIAGEN$47.934.4★14,468 rev

TRU NIAGEN Patented NAD+ Supplement 300mg Niagen 30 Servings | Nicotinamide Riboside (NR) Take 1 Daily | 2 Bottles

TRU NIAGEN$90.514.4★14,468 rev

Newest

by launch date

partiQlar NMN Supplement 500mg - High Purity Nicotinamide Mononucleotide - for Anti-Aging Cellular Energy & Longevity - 60 Veggie Capsules

partiQlar$52.88206 rev

10mo ago

partiQlar NR Supplement - High Purity Nicotinamide Riboside Capsules - NAD+ Booster for Anti-Aging Cellular Energy & Repair - Alternative to NMN - 60 Veggie Capsules

partiQlar$42.56355 rev

1y ago

Pure Encapsulations NR Longevity NAD Supplement Supports Healthy Aging NAD+ Replenishment Mitochondrial Function with NIAGEN* Gluten Free Non-GMO Hypoallergenic 60 Capsules

Pure Encapsulations$61.68225 rev

1y ago

TRU NIAGEN Patented NAD+ Supplement | Nicotinamide Riboside (NR) | 30-1000mg Servings (2x500mg Take 2 Daily)

TRU NIAGEN$112.331,286 rev

2y ago

FaYaCa Fascinators for Women Girls Tea Party Derby Hats Green

FaYaCa$7.9193 rev

3y ago

What buyers say about nr

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Energy Level15%

“Great for energy”

Focus Enhancement7%

“my performance at work improved significantly”

Vitamin7%

“Good supplement”

Dosage4%

“I like that this high-potency formula delivers 500 mg per capsule, providing high purity NAD+ precursor support for those serious about cellular health and longevity”

Side Effects3%

“there is absolutely no jittery feelings or crash”

Sleep Quality3%

“Since taking NAD I have been able to reduce the amount of sleep needed to feel rested and energized”

Efficiency3%

“It seems to work well”

Nutritional Content3%

“I like that this high-potency formula delivers 500 mg per capsule, providing high purity NAD+ precursor support for those serious about cellular health and longevity”

Ease Of Chewing/Swallowing2%

“The capsules are easy to take”

What buyers complain about

Value For Money20%

“It's expensive”

Side Effects10%

“That's not a common side effect for me”

Functionality-Overall9%

“Doesnt work”

Dosage6%

“I could not take this”

Energy Level4%

“anxiety from amount of energy its giving me”

Stress/Anxiety4%

“gave me horrible anxiety”

Advertised Vs Actual Product4%

“Misleading”

Certifications3%

“Seemingly bogus certifications”

Sleep Quality3%

“had disruptive sleep while on one a day”

Taste-Overall2%

“The recent order bears no resemblance in appearance, texture, or taste to the previous product we received”

Top return reasons

Value For Money36%

Dosage18%

Ingredients-Overall18%

Size-Overall9%