Noxa Massager

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

-21.8%

Conversion, latest week

4.3%

Market size, estimated

$191Ka year

Peak month

August2.5× the quietest month

Top search term

noxa neck and shoulder massager20K searches a year

Listings sell for $49.12 on average, from $39.59 to $65.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $49.12 that is $5K to $12K a year per listing.

Average price

$49.12inside the $15 to $100 sweet spot

Price range

$39.59–$65.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

8.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #11,706 within Electric Massagers. It carries 714 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

94%

Out of stock, average day

6.9%

Average rank

#11,706in Electric Massagers

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

714per listing

Listings tracked

18

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

20 months