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Now Red Yeast Rice

Fail

Demand is soft, at -40.7% this quarter, so Now Red Yeast Rice is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$223K/yr58K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
66%top-5 click share · 10 brands · 542 sellers

Flapen Score

Now Red Yeast Rice against its category

The dotted line is the Health & Household average. Past it, Now Red Yeast Rice is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Now Red Yeast Rice market on Amazon at a glance

Shoppers on Amazon United States searched for Now Red Yeast Rice 58K times last year and spent an estimated $223K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
14.7%
Market size, estimated
$223Ka year
Peak month
August2.4× the quietest month
Top search term
organic red yeast rice12K searches a year

02 · Price

A sale here is worth $26.36.

Listings sell for $26.36 on average, from $7.76 to $52.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.36 that is $7K to $13K a year per listing.

Average price
$26.36inside the $15 to $100 sweet spot
Price range
$7.76–$52.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #588 within Antioxidants. It carries 1,891 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#588in Antioxidants
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,891per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Now Red Yeast Rice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$45K$67K$89K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

542

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

7%

  • NOW Foods56%
  • Durable17%
  • Natures Craft9%
  • Natural Choice Botanicals7%
  • Micro Ingredients3%
  • THORNE2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Now Red Yeast Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Now Red Yeast Rice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • organic red yeast rice12K/yr
  • now red yeast rice11K/yr
  • durable red yeast rice9K/yr
  • red yeast rice organic5K/yr
  • now red yeast rice with coq105K/yr
  • red yeast rice now3K/yr
  • now red yeast rice 600 mg5K/yr
  • durable red yeast rice with coq105K/yr
  • durable red yeast rice 1600 mg organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Now Red Yeast Rice

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Heart Health”
17%of negative reviews mention “Side Effects”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible side effects”
A buyer, on “Side Effects”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Now Red Yeast Rice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data