Now Red Yeast Rice
FailDemand is soft, at -40.7% this quarter, so Now Red Yeast Rice is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $223K/yr58K searches / yr
- 90-day growth
- -40.7%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 542 sellers
Flapen Score
Now Red Yeast Rice against its category
The dotted line is the Health & Household average. Past it, Now Red Yeast Rice is stronger. Inside it, weaker.
Market
The Now Red Yeast Rice market on Amazon at a glance
Shoppers on Amazon United States searched for Now Red Yeast Rice 58K times last year and spent an estimated $223K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -40.7%
- Conversion, latest week
- 14.7%
- Market size, estimated
- $223Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- organic red yeast rice12K searches a year
02 · Price
A sale here is worth $26.36.
Listings sell for $26.36 on average, from $7.76 to $52.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.36 that is $7K to $13K a year per listing.
- Average price
- $26.36inside the $15 to $100 sweet spot
- Price range
- $7.76–$52.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #588 within Antioxidants. It carries 1,891 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #588in Antioxidants
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,891per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Now Red Yeast Rice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Supplements Red Yeast Rice 600 mg Made with Organic Red Yeast Rice 240 Veg Capsules
- Price
- $26.69
- Rating
- 4.6/5
- Reviews
- 1,566
- Age
- 16y ago

Durable Red Yeast Rice - Enhanced with CoQ10 Extra Strength Cholesterol Management Heart Health Healthy Blood Flow - 600mg Organic Red Yeast Rice + 50 mg KanekaQ10 CoQ10 - (60 Count (Pack of 1))
- Price
- $38.80
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 1y ago

Natures Craft Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200 mg per Serving and CoQ10-120 Count
- Price
- $21.33
- Rating
- 4.6/5
- Reviews
- 8,081
- Age
- 4y ago

NOW Foods Supplements Red Yeast Rice with CoQ10 plus Milk Thistle & Alpha Lipoic Acid 120 Veg Capsules
- Price
- $24.89
- Rating
- 4.6/5
- Reviews
- 1,996
- Age
- 22y ago

NOW Supplements Red Yeast Rice (Monascus purpureus) 1 200 mg Nutritional Support 120 Tablets
- Price
- $25.09
- Rating
- 4.5/5
- Reviews
- 1,475
- Age
- 18y ago
Trending
estimated 90-day click momentum
NOW Foods Supplements Red Yeast Rice with CoQ10 plus Milk Thistle & Alpha Lipoic Acid 60 Veg Capsules
- Price
- $15.24
- Rating
- 4.6/5
- Reviews
- 1,996
- Age
- 18y ago

NOW Supplements Red Yeast Rice 600 mg Made with Organic Red Yeast Rice 240 Veg Capsules
- Price
- $26.69
- Rating
- 4.6/5
- Reviews
- 1,566
- Age
- 16y ago

NOW Supplements Red Yeast Rice 600 mg Made with Organic Red Yeast Rice 120 Veg Capsules
- Price
- $15.64
- Rating
- 4.6/5
- Reviews
- 1,566
- Age
- 19y ago

Zazzee Organic Red Yeast Rice 20:1 Extract with CoQ10 Citrinin-Free 1200 mg per Serving 80 mg CoQ10 120 Vegan Capsules Healthy Heart & Cardiovascular Support Non-GMO Made in the USA
- Price
- $22.79
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 4y ago

NOW Foods Supplements Red Yeast Rice 600 mg Made with Organic Red Yeast Rice 60 Veg Capsules
- Price
- $7.76
- Rating
- 4.6/5
- Reviews
- 1,566
- Age
- 16y ago
Newest
by launch date
Durable Red Yeast Rice - Enhanced with CoQ10 Extra Strength Cholesterol Management Heart Health Healthy Blood Flow - 600mg Organic Red Yeast Rice + 50 mg KanekaQ10 CoQ10 - (60 Count (Pack of 1))
- Price
- $38.80
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 1y ago

Natures Craft Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200 mg per Serving and CoQ10-120 Count
- Price
- $21.33
- Rating
- 4.6/5
- Reviews
- 8,081
- Age
- 4y ago

Zazzee Organic Red Yeast Rice 20:1 Extract with CoQ10 Citrinin-Free 1200 mg per Serving 80 mg CoQ10 120 Vegan Capsules Healthy Heart & Cardiovascular Support Non-GMO Made in the USA
- Price
- $22.79
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 4y ago

Natural Choice Botanicals Certified Organic Red Yeast Rice Supplement - 120 Capsules 2 Month Supply
- Price
- $23.54
- Rating
- 4.5/5
- Reviews
- 512
- Age
- 8y ago

Red Yeast Rice 1215 mg. Capsules - Extra Strength Red Rice Yeast with CoQ10 Supplement Plus Alpha Lipoic Acid & Organic Flaxseed Citrinin Free Supports Cardiovascular Health Non-GMO 90 Veggie Caps
- Price
- $21.29
- Rating
- 4.6/5
- Reviews
- 4,646
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
542
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
7%
- NOW Foods56%
- Durable17%
- Natures Craft9%
- Natural Choice Botanicals7%
- Micro Ingredients3%
- THORNE2%
- Open — no brand owns it (4 brands, 7%)
Demand
Now Red Yeast Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Now Red Yeast Rice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic red yeast rice12K/yr
- now red yeast rice11K/yr
- durable red yeast rice9K/yr
- red yeast rice organic5K/yr
- now red yeast rice with coq105K/yr
- red yeast rice now3K/yr
- now red yeast rice 600 mg5K/yr
- durable red yeast rice with coq105K/yr
- durable red yeast rice 1600 mg organic3K/yr
Reviews and returns
What reviews say buyers love and hate about Now Red Yeast Rice
We read the reviews and the return reasons for every product selling here.
“Horrible side effects”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Now Red Yeast Rice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









