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Now Oregano Oil

Fail

Demand is soft, at -21.3% this quarter, so Now Oregano Oil is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$61K/yr32K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
70%top-5 click share · 10 brands · 541 sellers

Flapen Score

Now Oregano Oil against its category

The dotted line is the Health & Household average. Past it, Now Oregano Oil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Now Oregano Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Now Oregano Oil 32K times last year and spent an estimated $61K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
7.2%
Market size, estimated
$61Ka year
Peak month
February2.8× the quietest month
Top search term
antiviral supplements14K searches a year

02 · Price

A sale here is worth $26.19.

Listings sell for $26.19 on average, from $8.44 to $48.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $26.19 that is $7K to $13K a year per listing.

Average price
$26.19inside the $15 to $100 sweet spot
Price range
$8.44–$48.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,077 within Echinacea. It carries 7,195 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#1,077in Echinacea
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
7,195per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
103 months

Products

Top Now Oregano Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

541

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

  • Brand 134%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (4 brands, 15%)

Demand

Now Oregano Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.8×

Search terms

Top Now Oregano Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antiviral supplements14K/yr
  • anti viral supplements6K/yr
  • rapid rescue pure synergy4K/yr
  • rapid rescue3K/yr
  • best antiviral supplement4K/yr
  • anti viral supplement1K/yr

Reviews and returns

What reviews say buyers love and hate about Now Oregano Oil

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tablets too big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Now Oregano Oil questions

Answered from the same tracked data.