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Novofine

Fail

Demand is soft, at -15.7% this quarter, so Novofine is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$213K/yr114K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
64%top-5 click share · 12 brands · 31 sellers

Flapen Score

Novofine against its category

The dotted line is the Health & Household average. Past it, Novofine is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Novofine market on Amazon at a glance

Shoppers on Amazon United States searched for Novofine 114K times last year and spent an estimated $213K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
8.8%
Market size, estimated
$213Ka year
Peak month
January1.9× the quietest month
Top search term
novofine plus 32g 4mm56K searches a year

02 · Price

A sale here is worth $21.19.

Listings sell for $21.19 on average, from $8.86 to $43.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.19 that is $5K to $11K a year per listing.

Average price
$21.19inside the $15 to $100 sweet spot
Price range
$8.86–$43.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #382 within Diabetes Care. It carries 1,845 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
95%
Out of stock, average day
11.9%
Average rank
#382in Diabetes Care
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,845per listing
Listings tracked
20

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
45 months

Products

Top Novofine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

31

Top-5 brand share

76%

Top 20: 98%

Top-5 click share

64%

Top 20: 100%

Open market

19%

  • Brand 132%
  • Brand 220%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Novofine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Novofine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • novofine plus 32g 4mm56K/yr
  • novofine plus 32g18K/yr
  • novofine plus .23/.25 x 4mm for ozempic13K/yr
  • novofine9K/yr
  • novofine needles3K/yr
  • novofine plus 32g 4mm ozempic10K/yr
  • novofine plus 32g 4mm 1/65K/yr

Reviews and returns

What reviews say buyers love and hate about Novofine

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
11%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Doesn't fit as well”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Novofine questions

Answered from the same tracked data.