Novamin Toothpaste

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

67K

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

8.5%

Market size, estimated

$115Ka year

Peak month

August1.4× the quietest month

Top search term

novamin toothpaste25K searches a year

Listings sell for $20.06 on average, from $8.15 to $49.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.06 that is $5K to $10K a year per listing.

Average price

$20.06inside the $15 to $100 sweet spot

Price range

$8.15–$49.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #213 within Toothpaste. It carries 10,511 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#213in Toothpaste

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

10,511per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months