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Nouri

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 98% of clicks, so Nouri is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$61K/yr32K searches / yr
90-day growth
+124.0%search demand this quarter
Competition
75%top-5 click share · 6 brands · 22 sellers

Flapen Score

Nouri against its category

The dotted line is the Health & Household average. Past it, Nouri is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nouri market on Amazon at a glance

Shoppers on Amazon United States searched for Nouri 32K times last year and spent an estimated $61K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +124.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+124.0%
Conversion, latest week
6.9%
Market size, estimated
$61Ka year
Peak month
July3.0× the quietest month
Top search term
nouri12K searches a year

02 · Price

A sale here is worth $27.43.

Listings sell for $27.43 on average, from $18.97 to $34.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $27.43 that is $7K to $14K a year per listing.

Average price
$27.43inside the $15 to $100 sweet spot
Price range
$18.97–$34.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #140 within Digestive Supplements. It carries 435 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
82%
Out of stock, average day
23.8%
Average rank
#140in Digestive Supplements
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
435per listing
Listings tracked
11

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Nouri products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 217%
  • Brand 315%
  • Brand 411%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Nouri search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Nouri search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nouri12K/yr
  • daily nouri womens probiotic3K/yr
  • daily nouri5K/yr
  • hormone balance probiotic for women4K/yr
  • daily nouri hormone balance probiotic for women4K/yr
  • nouri probiotic1K/yr
  • hormone balance probiotics818/yr
  • nouri probiotics for women847/yr
  • daily nouri weight probiotic577/yr
  • rainbow nutrients hormone balance probiotics490/yr

Reviews and returns

What reviews say buyers love and hate about Nouri

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“didnt work”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Nouri questions

Answered from the same tracked data.