nouri
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+124.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.43avg listing price — sweet spot $15–$100
Price range
Incredible$18.97–$34.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great435.18avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$61K$61K/yr · 32K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nouri is a $61K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
nouri market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $69K–$82K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 100%
- Out of stock
- 23.8%
- Avg brand age
- 45 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
22
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Daily Nouri52%
- Zurith17%
- Yunbim15%
- Nouri Breath11%
- Rainbow Nutrients, LLC2%
- NovairHealth2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +124.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
Top nouri search terms
- nouri12K/yr
- daily nouri womens probiotic3K/yr
- daily nouri5K/yr
- hormone balance probiotic for women4K/yr
- daily nouri hormone balance probiotic for women4K/yr
- nouri probiotic1K/yr
- hormone balance probiotics818/yr
- nouri probiotics for women847/yr
- daily nouri weight probiotic577/yr
- rainbow nutrients hormone balance probiotics490/yr
Top nouri products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Daily Nouri Hormone Balance Probiotics for Women | Supports Healthy Estrogen Metabolism Hormone & Cycle Health | Gut-Estrogen/Estrobolome Support | 7 Clinically Studied Strains + Plant-Based Omega
Daily Nouri$30.674.4★1,383 rev
Zurith Nouri Three Source Breath Formula Gut Balance Supplement with Digestive Enzymes & Plant Extracts Support Fresh Breath Gut Balance Liver Health
Zurith$34.905.0★1 rev
Yunbim Nouri Three Source Breath Formula Gut Balance Supplement with Probiotics Digestive Enzymes & Plant Extracts Support Gut Balance Fresh Breath Liver Health
Yunbim$34.802.5★4 rev
Nouri Breath Formula Three Source Breath Formula 60 Capsules Fresh Breath 60-Day Supply
Nouri Breath$34.765.0★2 rev
Daily Nouri Vaginal Probiotics for Women | Vaginal Health + Urinary Tract Support | Vaginal pH & Microbiome Balance | 5 Clinically Studied Strains + Cranberry & Omega | 30-Day Supply
Daily Nouri$21.424.6★493 rev
Newest
by launch dateZurith Nouri Three Source Breath Formula Gut Balance Supplement with Digestive Enzymes & Plant Extracts Support Fresh Breath Gut Balance Liver Health
Zurith$34.901 rev
Nouri Breath Formula Three Source Breath Formula 60 Capsules Fresh Breath 60-Day Supply
Nouri Breath$34.762 rev
Yunbim Nouri Three Source Breath Formula Gut Balance Supplement with Probiotics Digestive Enzymes & Plant Extracts Support Gut Balance Fresh Breath Liver Health
Yunbim$34.804 rev
Nouri Three Source Breath Formula Gut Health Supplement with Oral Probiotics Zinc Chlorophyllin Berberine HCL Artichoke Support Gut Balance Liver Detox Fresh Breath (1)
NovairHealth$34.732 rev
Daily Nouri Hormone Balance Probiotics for Women | Supports Healthy Estrogen Metabolism Hormone & Cycle Health | Gut-Estrogen/Estrobolome Support | 7 Clinically Studied Strains + Plant-Based Omega
Daily Nouri$30.671,383 rev
Trending
90-day click momentumNouri Breath Formula Three Source Breath Formula 60 Capsules Fresh Breath 60-Day Supply
Nouri Breath$34.765.0★
Zurith Nouri Three Source Breath Formula Gut Balance Supplement with Digestive Enzymes & Plant Extracts Support Fresh Breath Gut Balance Liver Health
Zurith$34.905.0★
Yunbim Nouri Three Source Breath Formula Gut Balance Supplement with Probiotics Digestive Enzymes & Plant Extracts Support Gut Balance Fresh Breath Liver Health
Yunbim$34.802.5★
Nouri Three Source Breath Formula Gut Health Supplement with Oral Probiotics Zinc Chlorophyllin Berberine HCL Artichoke Support Gut Balance Liver Detox Fresh Breath (1)
NovairHealth$34.735.0★
Daily Nouri Digestive Support Probiotics for Women & Men | Bloating & Gas Relief | 3 Clinically Studied Strains + Omega | 30-Day Supply
Daily Nouri$18.974.5★
What buyers say about nouri
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Effective”
“This is a great natural option for hormonal issues”
“these are so easy to swallow I love the orange taste now I need something like this for my daughter”
“Helps with bloating”
“Great for breakouts”
“Affordable”
“My skin is clearer”
“The citrus scent is welcoming”
“I find this probiotic effective”
What buyers complain about
“didnt work”
“Worst cycle after taking”
“They're not cheap”
“woke up to severe abdominal pains that lasted 3 days”
“I didn't see any difference in my weight loss journey”
“Worst probiotic Ive ever used”
“shortness of breath”
“No sleep improvement really”
“I hated taking 5 different kinds of vitamins”
“I don't see any dif”
Top return reasons
Common questions
- Is nouri profitable to sell on Amazon United States?
- The niche generates $61K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +124.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the nouri niche?
- 6 brands and 22 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in nouri?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Value For Money. The return rate is 0.4%.
- When does demand for nouri peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the nouri niche?
- Listings span $18.97–$34.90; the average listing price is $27.43 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.