Is nose plugs for smells profitable to sell on Amazon United States?

The niche generates $262K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (42/100).

How competitive is the nose plugs for smells niche?

3 brands and 5 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nose plugs for smells?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.

What does it cost to enter the nose plugs for smells niche?

Listings span $9.23–$21.64; the average listing price is $16.57 (sweet spot $15–$100). The average incumbent carries 549 reviews — the moat a new listing must climb.

Nose Plugs for Smells

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$16.57

avg listing price — sweet spot $15–$100

Review moat

Good549.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$9.23–$21.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$262K

$262K/yr · 578K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is nose plugs for smells profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nose plugs for smells is a $262K/yr Amazon United States market (578K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

nose plugs for smells market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $249K–$331K; units × avg price
Conversion rate: 2.7%
Avg BSR: #425
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 165 days

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

HONÉ90%
Vapor Soothers7%
Essence3%

nose plugs for smells demand & seasonality

Weekly Amazon search volume, last 44 weeks — +0.9% search growth over the last 90 days.

Open Trend

Top nose plugs for smells search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

essence nose ring diffuser208K/yr -20.3%2.9% conv.
essential oil nose ring36K/yr +129.0%2.4% conv.
nasal diffuser nose ring44K/yr +14.9%1.8% conv.
nose smell blocker for nurses31K/yr +6.0%1.5% conv.
nasal diffuser43K/yr -20.0%1.7% conv.
scented nose rings for nurses19K/yr +28.9%2.1% conv.
nose diffuser ring15K/yr +93.2%1.8% conv.
essence nose ring20K/yr -12.9%1.8% conv.
essential oil nose ring diffuser13K/yr +55.5%2.4% conv.
essence ring20K/yr -15.7%2.1% conv.

All search terms

Top nose plugs for smells products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Essence Nasal Diffuser Self Care Bundle Essential Oil Silicone Nose Rings for Stress Energy & Mental Clarity Wearable Aromatherapy Pack for Wellness & Mood Balance

HONÉ$21.534.2★775 rev

Essence Wearable Aromatherapy Nasal Diffuser Peppermint Essential Oil Nose Ring Silicone Inhaler for Stress & Mood Support - Made in USA & Travel-Friendly (3 Pack)

HONÉ$15.854.4★209 rev

Essence Nasal Diffuser Starter Kit Essential Oil Silicone Nose Ring Inhalers for Beginners Wearable Aromatherapy Bundle for Relaxation Energy & Breathing Support

HONÉ$21.644.3★988 rev

Nasal Dilators by Vapor Soothers | Scented Nose Rings for Nurses | Nose Clips for Cool & Easy Breathing | Instant Nasal Congestion Relief Drug-Free | 4 Scent Variety Pack

Vapor Soothers$17.474.3★1,201 rev

Essence Nasal Diffuser Citrus Bundle Essential Oil Silicone Nose Rings for Mood Energy & Positivity Wearable Aromatherapy Pack with Lemon Orange Grapefruit & Bergamot

HONÉ$21.394.5★254 rev

Newest

by launch date

Essence Essential Oil Bottle Top with Built-in Soaking Bay | Refillable Cap for Nasal Diffuser Nose Ring | Aromatherapy Bottle Adapter for Wearable Nasal Diffuser | Made in USA | Black

Essence$9.6921 rev

4mo ago

Essence Wearable Aromatherapy Nasal Diffuser Breathe Easy Essential Oil Nose Ring Personal Scent Clip for Travel Work & Everyday Use Made in USA (3 Pack)

HONÉ$15.74259 rev

1y ago

Essence Wearable Aromatherapy Nasal Diffuser Peppermint Essential Oil Nose Ring Silicone Inhaler for Stress & Mood Support - Made in USA & Travel-Friendly (3 Pack)

HONÉ$15.85209 rev

1y ago

Essence Nasal Diffuser Self Care Bundle Essential Oil Silicone Nose Rings for Stress Energy & Mental Clarity Wearable Aromatherapy Pack for Wellness & Mood Balance

HONÉ$21.53775 rev

5y ago

Essence Nasal Diffuser Starter Kit Essential Oil Silicone Nose Ring Inhalers for Beginners Wearable Aromatherapy Bundle for Relaxation Energy & Breathing Support

HONÉ$21.64988 rev

5y ago

What reviews say buyers love and hate about nose plugs for smells

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“Good scents”

Quality-Overall9%

“Fantastic devices”

Value For Money4%

“Great deal”

Comfort-Overall4%

“its very comfortable”

Advertised Vs Actual Product4%

“Very satisfied exactly ad described”

Ease Of Use4%

“Easy to use”

Efficiency3%

“Effective”

Sinus Relief3%

“It will make your nose run/help clear sinuses”

Breathability2%

“It helps them breathe better”

Size-Overall2%

“Fit comfortable”

What buyers complain about

Smell26%

“most of the scents were overpowering or just unpleasant”

Durability8%

“did not last more than a few hours”

Value For Money8%

“A bit pricy”

Strength5%

“Too Strong”

Size-Overall5%

“Did not fit my nose”

Allergies3%

“they irritated my nose”

Functionality-Overall2%

“Didnt work”

Comfort-Overall2%

“They are not very comfortable”

Sinus Relief2%

“Nose irritation”

Sleep Quality2%

“This needs a WARNING on the label not to sleep with ring due to possible ingestion”

Top return reasons

Smell33%

Size-Overall11%

Advertised Vs Actual Product9%

Functionality-Overall8%

Comfort-Overall7%

Sinus Relief5%

Leak-Proof4%

Value For Money3%

Product Condition2%

Oily/Greasy2%

Common nose plugs for smells questions

Is nose plugs for smells profitable to sell on Amazon United States?: The niche generates $262K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (42/100).
How competitive is the nose plugs for smells niche?: 3 brands and 5 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nose plugs for smells?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.
What does it cost to enter the nose plugs for smells niche?: Listings span $9.23–$21.64; the average listing price is $16.57 (sweet spot $15–$100). The average incumbent carries 549 reviews — the moat a new listing must climb.