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Nose Oil

Fail

The top 5 brands take 100% of clicks, so Nose Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$844K/yr229K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
92%top-5 click share · 3 brands · 26 sellers

Flapen Score

Nose Oil against its category

The dotted line is the Health & Household average. Past it, Nose Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nose Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Nose Oil 229K times last year and spent an estimated $844K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $844K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
14.2%
Market size, estimated
$844Ka year
Top search term
banyan botanicals53K searches a year

02 · Price

A sale here is worth $25.88.

Listings sell for $25.88 on average, from $18.41 to $47.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $25.88 that is $155K to $207K a year per listing.

Average price
$25.88inside the $15 to $100 sweet spot
Price range
$18.41–$47.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
$155K–$207K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #393 within Allergy, Sinus & Asthma. It carries 2,236 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#393in Allergy, Sinus & Asthma
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,236per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Nose Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 227%
  • Brand 33%

Search terms

Top Nose Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banyan botanicals53K/yr
  • ponaris nasal emollient68K/yr
  • ponaris27K/yr
  • nasya oil20K/yr
  • banyan10K/yr
  • ponaris nasal emollient spray5K/yr
  • nose oil6K/yr
  • nasal oil6K/yr
  • ponaris nasal spray8K/yr
  • nasya oil for nose organic6K/yr

Reviews and returns

What reviews say buyers love and hate about Nose Oil

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Sinus Relief”
13%of negative reviews mention “Smell”
0.1%of orders come back
“Not a great scent”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Nose Oil questions

Answered from the same tracked data.