Norwex Laundry Detergent
MaybeAn estimated 0.2% of orders come back. But the average product has 6,136 reviews to catch up to, so Norwex Laundry Detergent is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $99K/yr58K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 45%top-5 click share · 10 brands · 644 sellers
Flapen Score
Norwex Laundry Detergent against its category
The dotted line is the Health & Household average. Past it, Norwex Laundry Detergent is stronger. Inside it, weaker.
Market
The Norwex Laundry Detergent market on Amazon at a glance
Shoppers on Amazon United States searched for Norwex Laundry Detergent 58K times last year and spent an estimated $99K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $99Ka year
- Peak month
- January9.7× the quietest month
- Top search term
- grab green laundry detergent21K searches a year
02 · Price
A sale here is worth $20.57.
Listings sell for $20.57 on average, from $6.69 to $41.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.57 that is $2K to $5K a year per listing.
- Average price
- $20.57inside the $15 to $100 sweet spot
- Price range
- $6.69–$41.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #238 within Laundry. It carries 6,136 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 2.9%
- Average rank
- #238in Laundry
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 6,136per listing
- Listings tracked
- 38
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Norwex Laundry Detergent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Grab Green 3-in-1 Laundry Detergent Pods 60 Count Lavender + Vanilla
- Price
- $18.00
- Rating
- 4.3/5
- Reviews
- 6,571
- Age
- 14y ago

Grab Green 3-in-1 Laundry Detergent Pods 132 Count Vetiver
- Price
- $38.53
- Rating
- 4.3/5
- Reviews
- 6,571
- Age
- 14y ago

The Clean People Oxygen Brightener Stain Remover | Bleach Alternative Simple Ingredients Brightens Dull Whites AND Colors | 41 oz
- Price
- $14.92
- Rating
- 4.6/5
- Reviews
- 1,244
- Age
- 2y ago

Grab Green Bleach Alternative Pods 60 Count Fragrance Free Chlorine Free
- Price
- $16.22
- Rating
- 4.6/5
- Reviews
- 4,946
- Age
- 14y ago

Grab Green 3-in-1 Laundry Detergent Powder 4 lbs 100 Loads Water Lily
- Price
- $21.48
- Rating
- 4.6/5
- Reviews
- 1,891
- Age
- 12y ago
Trending
estimated 90-day click momentum
Pronounce Enzyme Oxygen Laundry Booster - Brightens White & Tough on Stains Fights Odor. Enzyme Stain Fighter Cleaner Ingredients Fragrance Free - Ultra Concentrated HE - 60 Loads (Unscented)
- Price
- $24.24
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 10mo ago

Grab Green 3-in-1 Laundry Detergent Pods Gardenia 132 Loads
- Price
- $38.65
- Rating
- 4.3/5
- Reviews
- 6,571
- Age
- 13y ago

Grab Green 3-in-1 Laundry Detergent Pods 132 Count Vetiver
- Price
- $38.53
- Rating
- 4.3/5
- Reviews
- 6,571
- Age
- 14y ago

365 by Whole Foods Market Oxygen Whitening Powder Color-Safe Bleach Alternative 32 Ounce
- Price
- $6.69
- Rating
- 4.6/5
- Reviews
- 1,356
- Age
- 6y ago

Grab Green Newborn Detergent Baby Laundry Pods 30 Count Chamomile
- Price
- $12.49
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 7y ago
Newest
by launch date
Pronounce Enzyme Oxygen Laundry Booster - Brightens White & Tough on Stains Fights Odor. Enzyme Stain Fighter Cleaner Ingredients Fragrance Free - Ultra Concentrated HE - 60 Loads (Unscented)
- Price
- $24.24
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 10mo ago

Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder Natural Deodorizer with Bio Active Enzymes Detergent Additive Eliminator for Sweat Oil Blood - 64 Loads
- Price
- $18.32
- Rating
- 4.7/5
- Reviews
- 6,326
- Age
- 2y ago

BLUELAND Oxi Laundry Booster Powder with Tin Starter Set Clear Skies Scent 25 Loads 17.6 oz Plastic-Free Eco Friendly Oxy Cleaner Stain Remover
- Price
- $21.04
- Rating
- 4.6/5
- Reviews
- 1,269
- Age
- 2y ago

The Clean People Oxygen Brightener Stain Remover | Bleach Alternative Simple Ingredients Brightens Dull Whites AND Colors | 41 oz
- Price
- $14.92
- Rating
- 4.6/5
- Reviews
- 1,244
- Age
- 2y ago

Nellies Oxygen Brightener - 100 Scoops - Planet Friendly Stain Remover - Safe Alternative to Bleach - Septic-Safe Formula - Compact Powder Form - Made in Canada
- Price
- $31.61
- Rating
- 4.7/5
- Reviews
- 3,153
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
644
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 82%
Open market
7%
- Grab Green68%
- OxiClean8%
- THE CLEAN PEOPLE6%
- Molly's Suds5%
- 365 by Whole Foods Market4%
- Nellie's3%
- Open — no brand owns it (4 brands, 7%)
Demand
Norwex Laundry Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Norwex Laundry Detergent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grab green laundry detergent21K/yr
- grab green14K/yr
- bleach alternative laundry8K/yr
- oxygen boost laundry6K/yr
- oxygen brightener for laundry4K/yr
- grab green laundry pods5K/yr
Reviews and returns
What reviews say buyers love and hate about Norwex Laundry Detergent
We read the reviews and the return reasons for every product selling here.
“Horrible smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Norwex Laundry Detergent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









