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Norwex Laundry Detergent

Maybe

An estimated 0.2% of orders come back. But the average product has 6,136 reviews to catch up to, so Norwex Laundry Detergent is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$99K/yr58K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
45%top-5 click share · 10 brands · 644 sellers

Flapen Score

Norwex Laundry Detergent against its category

The dotted line is the Health & Household average. Past it, Norwex Laundry Detergent is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Norwex Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Norwex Laundry Detergent 58K times last year and spent an estimated $99K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
8.3%
Market size, estimated
$99Ka year
Peak month
January9.7× the quietest month
Top search term
grab green laundry detergent21K searches a year

02 · Price

A sale here is worth $20.57.

Listings sell for $20.57 on average, from $6.69 to $41.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.57 that is $2K to $5K a year per listing.

Average price
$20.57inside the $15 to $100 sweet spot
Price range
$6.69–$41.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #238 within Laundry. It carries 6,136 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
2.9%
Average rank
#238in Laundry
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
6,136per listing
Listings tracked
38

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
85 months

Products

Top Norwex Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

644

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

7%

  • Brand 168%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Norwex Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Norwex Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grab green laundry detergent21K/yr
  • grab green14K/yr
  • bleach alternative laundry8K/yr
  • oxygen boost laundry6K/yr
  • oxygen brightener for laundry4K/yr
  • grab green laundry pods5K/yr

Reviews and returns

What reviews say buyers love and hate about Norwex Laundry Detergent

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.2%of orders come back
“Horrible smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Norwex Laundry Detergent questions

Answered from the same tracked data.