Is norwegian cod liver oil profitable to sell on Amazon United States?

The niche generates $81K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (48/100).

How competitive is the norwegian cod liver oil niche?

11 brands and 520 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in norwegian cod liver oil?

Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.

When does demand for norwegian cod liver oil peak?

Demand peaks in Feb–Mar; the busiest month runs 1.5× the quietest.

What does it cost to enter the norwegian cod liver oil niche?

Listings span $8.02–$51.22; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 2,343 reviews — the moat a new listing must climb.

Norwegian Cod Liver Oil

Skip it

Soft demand (-24.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.69

avg listing price — sweet spot $15–$100

Price range

Great$8.02–$51.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,343.16

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$81K

$81K/yr · 17K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

Is norwegian cod liver oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, norwegian cod liver oil is a $81K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 48/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

norwegian cod liver oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $51K–$64K; units × avg price
Conversion rate: 18.3%
Avg BSR: #198
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 5.2%
Avg brand age: 104 months
Avg seller age: 171 days

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

520

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

Amazing Nutrition44%
Carlson22%
Carlyle12%
DEAL SUPPLEMENT10%
Natures Craft4%
Nature's Truth2%
Open — no brand owns it (5 brands, 6%)

norwegian cod liver oil demand & seasonality

Weekly Amazon search volume, last 101 weeks — -24.5% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 1.5×

Open Trend

Top norwegian cod liver oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazing Omega Norwegian Cod Liver Oil 1000 Mg 250 Softgels | Lemon Flavor

Amazing Nutrition$24.554.7★748 rev

Amazing Omega Norwegian Cod Liver Oil 1250 Mg Softgels Supplement | Omega-3 EPA DHA Vitamin A Vitamin D & Vitamin E (Orange | 60 Count)

Amazing Nutrition$13.894.5★45 rev

Wild Caught Cod Liver Oil 2 000mg Per Serving 240 Softgels Extra Strength EPA DHA Omega 3 with Vitamin D & A Burpless Lemon Flavored Vision Heart Brain & Immune Support

DEAL SUPPLEMENT$20.554.5★214 rev

Amazing Omega Norwegian Cod Liver Oil 1250 Mg Softgels Supplement | Omega-3 EPA DHA Vitamin A Vitamin D & Vitamin E (Lemon | 120 Count)

Amazing Nutrition$18.734.6★479 rev

Carlson - Cod Liver Oil 1100 mg Omega-3s Liquid Fish Oil Supplement Wild-Caught Norwegian Arctic Sustainably Sourced Nordic Liquid Lemon 250 ml

Carlson$30.874.8★12,043 rev

Newest

by launch date

Dr. Berg Omega-3 Cod Liver Fish Oil 60 Softgels Wild-Caught Icelandic Cod Omega 3 EPA & DHA Heart Brain Immune & Eye Support* Lemon Flavor 4X Lab-Tested Non-GMO No Fillers

Dr. Berg Nutritionals$34.911,045 rev

10mo ago

Wild Caught Cod Liver Oil 2 000mg Per Serving 240 Softgels Extra Strength EPA DHA Omega 3 with Vitamin D & A Burpless Lemon Flavored Vision Heart Brain & Immune Support

DEAL SUPPLEMENT$20.55214 rev

1y ago

Cod Liver Oil 2 000mg Per Serving 360 Softgels | Burpless Lemon Flavored Rich in Omega 3 Vitamins A & D3 EPA DHA | Wild Caught Arctic Deep Sea Fish | Heart Brain & Immune Supplement

Micro Ingredients$28.55841 rev

2y ago

Carlyle Cod Liver Oil Softgels | 1245mg | 250 Count | Norwegian

Carlyle$14.04654 rev

2y ago

Amazing Omega Norwegian Cod Liver Oil 1250 Mg Softgels Supplement | Omega-3 EPA DHA Vitamin A Vitamin D & Vitamin E (Orange | 60 Count)

Amazing Nutrition$13.8945 rev

2y ago

What reviews say buyers love and hate about norwegian cod liver oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Excellent quality and easy to take”

Taste-Overall14%

“No nasty after taste”

Vitamin7%

“It is a real vitamin”

Ease Of Chewing/Swallowing5%

“smooth and no problem swallowing”

Value For Money5%

“reasonable price”

Flavor5%

“I think they have improved the flavoring”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use2%

“Easy to use”

Nutritional Content2%

“Very healthy”

Efficiency2%

“Works well”

What buyers complain about

Taste-Overall16%

“Its not a very strong taste”

Size-Overall10%

“They are small”

Value For Money9%

“Costly”

Ease Of Chewing/Swallowing8%

“Esay to swallow”

Smell4%

“it had a little smell”

Vitamin3%

“These vitamins are tasteless”

Oily/Greasy3%

“Cod liver oil”

Ingredients-Overall3%

“No picture showing the ingredients”

Nutritional Content3%

“I do not eat enough fatty foods or meat”

Flavor2%

“Awful flavor”

Top return reasons

Ingredients-Overall33%

Leak-Proof11%

Accuracy-Overall11%

Dosage11%

Natural Ingredients11%

Heart Health11%

Advertised Vs Actual Product11%

Common norwegian cod liver oil questions

Is norwegian cod liver oil profitable to sell on Amazon United States?: The niche generates $81K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (48/100).
How competitive is the norwegian cod liver oil niche?: 11 brands and 520 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in norwegian cod liver oil?: Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
When does demand for norwegian cod liver oil peak?: Demand peaks in Feb–Mar; the busiest month runs 1.5× the quietest.
What does it cost to enter the norwegian cod liver oil niche?: Listings span $8.02–$51.22; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 2,343 reviews — the moat a new listing must climb.

Norwegian Cod Liver Oil

Is norwegian cod liver oil profitable on Amazon?

norwegian cod liver oil market size & sales

Competition: brands, sellers & click share

norwegian cod liver oil demand & seasonality

Top norwegian cod liver oil products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about norwegian cod liver oil

What buyers love

What buyers complain about

Top return reasons

Common norwegian cod liver oil questions

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