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Norwegian Cod Liver Oil

Fail

Demand is soft, at -24.5% this quarter, so Norwegian Cod Liver Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$81K/yr17K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
54%top-5 click share · 11 brands · 520 sellers

Flapen Score

Norwegian Cod Liver Oil against its category

The dotted line is the Health & Household average. Past it, Norwegian Cod Liver Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Norwegian Cod Liver Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Norwegian Cod Liver Oil 17K times last year and spent an estimated $81K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
18.3%
Market size, estimated
$81Ka year
Peak month
February1.5× the quietest month
Top search term
norwegian cod liver oil15K searches a year

02 · Price

A sale here is worth $25.69.

Listings sell for $25.69 on average, from $8.02 to $51.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.69 that is $0 to $3K a year per listing.

Average price
$25.69inside the $15 to $100 sweet spot
Price range
$8.02–$51.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #198 within Essential Fatty Acids. It carries 2,343 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#198in Essential Fatty Acids
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,343per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 104 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
104 months

Products

Top Norwegian Cod Liver Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

520

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

6%

  • Brand 144%
  • Brand 222%
  • Brand 312%
  • Brand 410%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Norwegian Cod Liver Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Norwegian Cod Liver Oil

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Its not a very strong taste”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Norwegian Cod Liver Oil questions

Answered from the same tracked data.