Is nordic naturals b complex profitable to sell on Amazon United States?

The niche generates $333K/yr across 5 tracked products. 90-day search growth is -10.1%. Flapen's verdict: Skip it (43/100).

How competitive is the nordic naturals b complex niche?

3 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nordic naturals b complex?

Top complaints mined from reviews: Side Effects, Vitamin, Dosage. The return rate is 0.0%.

When does demand for nordic naturals b complex peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the nordic naturals b complex niche?

Listings span $23.94–$41.80; the average listing price is $28.57 (sweet spot $15–$100). The average incumbent carries 5,057 reviews — the moat a new listing must climb.

nordic naturals b complex

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$28.57

avg listing price — sweet spot $15–$100

Price range

Incredible$23.94–$41.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$333K

$333K/yr · 64K searches

Review moat

Bad5,057.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nordic naturals b complex is a $333K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

nordic naturals b complex market data

Units sold / yr: 10K–13K; avg 2,000–2,500/product
Revenue / yr: $286K–$357K; units × avg price
Conversion rate: 18.3%
Avg BSR: #55
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 114 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

THORNE54%
Nordic Naturals42%
Pure Encapsulations3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top nordic naturals b complex search terms

thorne b complex #1213K/yr +12.8%24.6% conv.
nordic naturals vitamin b complex22K/yr -33.2%12.4% conv.
nordic naturals b complex16K/yr -10.3%11.1% conv.
thorne b12 complex6K/yr +20.4%18.7% conv.
nordic vitamin b complex4K/yr -18.2%22.3% conv.
nordic b complex3K/yr -18.1%11.9% conv.

All search terms

Top nordic naturals b complex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THORNE - B-Complex #12 - Vitamin B Complex with Choline Supplement - Supports Cellular Energy Production & a Healthy Nervous System* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules

THORNE$25.404.7★4,193 rev

Nordic Naturals Vitamin B Complex Energy Metabolism - 45 Capsules

Nordic Naturals$25.324.6★1,541 rev

THORNE - Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings

THORNE$26.404.7★4,620 rev

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules

THORNE$23.944.8★3,834 rev

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules

Pure Encapsulations$41.804.7★11,099 rev

Newest

by launch date

Nordic Naturals Vitamin B Complex Energy Metabolism - 45 Capsules

Nordic Naturals$25.321,541 rev

8y ago

THORNE - B-Complex #12 - Vitamin B Complex with Choline Supplement - Supports Cellular Energy Production & a Healthy Nervous System* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules

THORNE$25.404,193 rev

18y ago

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules

Pure Encapsulations$41.8011,099 rev

21y ago

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules

THORNE$23.943,834 rev

22y ago

THORNE - Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings

THORNE$26.404,620 rev

24y ago

What buyers say about nordic naturals b complex

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“The brand is straightforward”

Vitamin13%

“Best Vitamins”

Value For Money8%

“GOOD VALUE”

Advertised Vs Actual Product6%

“they work as advertised”

Energy Level5%

“GREAT ENERGY”

Side Effects4%

“I actually feel a substantial effect about a half hour after taking which lasts many hours”

Ingredients-Overall3%

“I appreciate the clean ingredients”

Ease Of Use3%

“I feel easeful”

Efficiency2%

“Effective”

Absorbency2%

“Nice absorption”

What buyers complain about

Side Effects10%

“Side effects are terrible”

Vitamin8%

“Also do not buy your vitamin from Amazon they are not returnable only buy the ones that you have taken in the past”

Dosage8%

“Inconsistency of pills”

Allergies7%

“the body treats it as an allergen”

Value For Money5%

“This was a sort of expensive experiment”

Calcium4%

“Too much Niacin”

Sleep Quality4%

“Just dont take after 10-11am in the morning because it may affect your body getting tired for bedtime”

Ingredients-Overall4%

“Too much pyridoxine hydrochloride”

Taste-Overall3%

“No taste or smell”

Energy Level3%

“This gave me explosive orange diarrhea gas for 3 days in row I had to stop taking it I am back to normal it didnt give me more energy not for all the good in the world would I put my body through that again”

Top return reasons

Vitamin50%

Value For Money25%

Product Condition25%

Common questions

Is nordic naturals b complex profitable to sell on Amazon United States?: The niche generates $333K/yr across 5 tracked products. 90-day search growth is -10.1%. Flapen's verdict: Skip it (43/100).
How competitive is the nordic naturals b complex niche?: 3 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nordic naturals b complex?: Top complaints mined from reviews: Side Effects, Vitamin, Dosage. The return rate is 0.0%.
When does demand for nordic naturals b complex peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the nordic naturals b complex niche?: Listings span $23.94–$41.80; the average listing price is $28.57 (sweet spot $15–$100). The average incumbent carries 5,057 reviews — the moat a new listing must climb.