Nordic Naturals B Complex
FailThe top 5 products take 100% of clicks, so Nordic Naturals B Complex is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $333K/yr64K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 10 sellers
Flapen Score
Nordic Naturals B Complex against its category
The dotted line is the Health & Household average. Past it, Nordic Naturals B Complex is stronger. Inside it, weaker.
Market
The Nordic Naturals B Complex market on Amazon at a glance
Shoppers on Amazon United States searched for Nordic Naturals B Complex 64K times last year and spent an estimated $333K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 18.3% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $333K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 18.3%
- Market size, estimated
- $333Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- thorne b complex #1213K searches a year
02 · Price
A sale here is worth $28.57.
Listings sell for $28.57 on average, from $23.94 to $41.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $28.57 that is $57K to $71K a year per listing.
- Average price
- $28.57inside the $15 to $100 sweet spot
- Price range
- $23.94–$41.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $57K–$71K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Vitamin B. It carries 5,057 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Vitamin B
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 5,057per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 114 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 114 months
Products
Top Nordic Naturals B Complex products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THORNE - B-Complex #12 - Vitamin B Complex with Choline Supplement - Supports Cellular Energy Production & a Healthy Nervous System* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $25.40
- Rating
- 4.7/5
- Reviews
- 4,193
- Age
- 18y ago

Nordic Naturals Vitamin B Complex Energy Metabolism - 45 Capsules
- Price
- $25.32
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 8y ago

THORNE - Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
- Price
- $26.40
- Rating
- 4.7/5
- Reviews
- 4,620
- Age
- 24y ago

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 3,834
- Age
- 22y ago

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules
- Price
- $41.80
- Rating
- 4.7/5
- Reviews
- 11,099
- Age
- 21y ago
Trending
estimated 90-day click momentum
THORNE - B-Complex #12 - Vitamin B Complex with Choline Supplement - Supports Cellular Energy Production & a Healthy Nervous System* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $25.40
- Rating
- 4.7/5
- Reviews
- 4,193
- Age
- 18y ago

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 3,834
- Age
- 22y ago

Nordic Naturals Vitamin B Complex Energy Metabolism - 45 Capsules
- Price
- $25.32
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 8y ago

THORNE - Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
- Price
- $26.40
- Rating
- 4.7/5
- Reviews
- 4,620
- Age
- 24y ago

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules
- Price
- $41.80
- Rating
- 4.7/5
- Reviews
- 11,099
- Age
- 21y ago
Newest
by launch date
Nordic Naturals Vitamin B Complex Energy Metabolism - 45 Capsules
- Price
- $25.32
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 8y ago

THORNE - B-Complex #12 - Vitamin B Complex with Choline Supplement - Supports Cellular Energy Production & a Healthy Nervous System* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $25.40
- Rating
- 4.7/5
- Reviews
- 4,193
- Age
- 18y ago

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules
- Price
- $41.80
- Rating
- 4.7/5
- Reviews
- 11,099
- Age
- 21y ago

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 3,834
- Age
- 22y ago

THORNE - Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
- Price
- $26.40
- Rating
- 4.7/5
- Reviews
- 4,620
- Age
- 24y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- THORNE54%
- Nordic Naturals42%
- Pure Encapsulations3%
- Open — no brand owns it (0%)
Demand
Nordic Naturals B Complex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Nordic Naturals B Complex search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thorne b complex #1213K/yr
- nordic naturals vitamin b complex22K/yr
- nordic naturals b complex16K/yr
- thorne b12 complex6K/yr
- nordic vitamin b complex4K/yr
- nordic b complex3K/yr
Reviews and returns
What reviews say buyers love and hate about Nordic Naturals B Complex
We read the reviews and the return reasons for every product selling here.
“Side effects are terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nordic Naturals B Complex questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









