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Nordic Naturals B Complex

Fail

The top 5 products take 100% of clicks, so Nordic Naturals B Complex is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$333K/yr64K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 10 sellers

Flapen Score

Nordic Naturals B Complex against its category

The dotted line is the Health & Household average. Past it, Nordic Naturals B Complex is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nordic Naturals B Complex market on Amazon at a glance

Shoppers on Amazon United States searched for Nordic Naturals B Complex 64K times last year and spent an estimated $333K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $333K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
18.3%
Market size, estimated
$333Ka year
Peak month
July1.7× the quietest month
Top search term
thorne b complex #1213K searches a year

02 · Price

A sale here is worth $28.57.

Listings sell for $28.57 on average, from $23.94 to $41.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $28.57 that is $57K to $71K a year per listing.

Average price
$28.57inside the $15 to $100 sweet spot
Price range
$23.94–$41.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$57K–$71K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Vitamin B. It carries 5,057 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Vitamin B
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
5,057per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 114 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
114 months

Products

Top Nordic Naturals B Complex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 242%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Nordic Naturals B Complex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Nordic Naturals B Complex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thorne b complex #1213K/yr
  • nordic naturals vitamin b complex22K/yr
  • nordic naturals b complex16K/yr
  • thorne b12 complex6K/yr
  • nordic vitamin b complex4K/yr
  • nordic b complex3K/yr

Reviews and returns

What reviews say buyers love and hate about Nordic Naturals B Complex

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Side Effects”
<0.1%of orders come back, a rate Amazon rounds to zero
“Side effects are terrible”
A buyer, on “Side Effects”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nordic Naturals B Complex questions

Answered from the same tracked data.