Nootropic
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 97% of clicks, so Nootropic is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $4.4M/yr1.2M searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 530 sellers
Flapen Score
Nootropic against its category
The dotted line is the Health & Household average. Past it, Nootropic is stronger. Inside it, weaker.
Market
The Nootropic market on Amazon at a glance
Shoppers on Amazon United States searched for Nootropic 1.2M times last year and spent an estimated $4.4M. The top 5 brands take 97% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $4.4Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- alpha brain488K searches a year
02 · Price
A sale here is worth $45.77.
Listings sell for $45.77 on average, from $9.87 to $128.28. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $45.77 that is $275K to $366K a year per listing.
- Average price
- $45.77inside the $15 to $100 sweet spot
- Price range
- $9.87–$128.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $275K–$366K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #407 within Vitamin B. It carries 20,136 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #407in Vitamin B
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 20,136per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Nootropic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ONNIT Alpha Brain Nootropic Brain Supplement for Focus & Memory 90 Count
- Price
- $70.13
- Rating
- 4.1/5
- Reviews
- 73,031
- Age
- 6y ago

ONNIT Alpha Brain Nootropic Brain Supplement for Focus & Memory 30 Count
- Price
- $28.16
- Rating
- 4.1/5
- Reviews
- 73,031
- Age
- 6y ago

ONNIT Alpha Brain Black Label Capsules IGEN Non-GMO Tested Citicoline Brain Supplement for Concentration and Memory Lions Mane Lutemax Lutein L Theanine and Mucuna Pruriens 80 Count
- Price
- $104.76
- Rating
- 4.2/5
- Reviews
- 1,281
- Age
- 5y ago

ONNIT Alpha Brain Neuro Focus Gummies Omega-3 Brain & Eye Support 90 Ct
- Price
- $24.63
- Rating
- 3.6/5
- Reviews
- 738
- Age
- 1y ago

ONNIT Alpha Brain Nootropic for Focus & Memory 30 Count Pack of 2
- Price
- $48.27
- Rating
- 4.3/5
- Reviews
- 1,661
- Age
- 5y ago
Trending
estimated 90-day click momentum
ONNIT Alpha Brain Nootropic Brain Supplement for Focus & Memory 60 Count
- Price
- $54.17
- Rating
- 4.1/5
- Reviews
- 73,031
- Age
- 1y ago

Santa Cruz Paleo Nootropic Capsules Lions Mane Alpha GPC Panax Ginseng & Ginkgo Biloba for Focus Memory Mental Clarity & Energy Keto Paleo Gluten Free Brain Supplement 60 Caps
- Price
- $19.92
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 9mo ago

ONNIT Alpha Brain 30ct + Shroom Tech Sport 28ct Bundle Focus & Energy
- Price
- $41.69
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 2y ago

NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 and Folic Acid 30 Count Capsules
- Price
- $36.83
- Rating
- 4.3/5
- Reviews
- 34,305
- Age
- 7y ago

Nootropic Brain Supplement for Memory and Focus Support - Vitamins for Mental Support & Clarity with Bacopa Monnieri VIT A B6 Riboflavin Niacin Thiamin & Folate - Cognitive Complex - 90 Count
- Price
- $23.74
- Rating
- 4.3/5
- Reviews
- 22,619
- Age
- 7y ago
Newest
by launch date
Santa Cruz Paleo Nootropic Capsules Lions Mane Alpha GPC Panax Ginseng & Ginkgo Biloba for Focus Memory Mental Clarity & Energy Keto Paleo Gluten Free Brain Supplement 60 Caps
- Price
- $19.92
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 9mo ago

ONNIT Alpha Brain Neuro Focus Gummies Omega-3 Brain & Eye Support 90 Ct
- Price
- $24.63
- Rating
- 3.6/5
- Reviews
- 738
- Age
- 1y ago

ONNIT Alpha Brain Nootropic Brain Supplement for Focus & Memory 60 Count
- Price
- $54.17
- Rating
- 4.1/5
- Reviews
- 73,031
- Age
- 1y ago

ONNIT Alpha Brain 30ct + Shroom Tech Sport 28ct Bundle Focus & Energy
- Price
- $41.69
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 2y ago

Genius Mushroom Supplement - Full-Spectrum Lions Mane Cordyceps Reishi -Daily Brain Nootropic for Energy Focus Memory & Overall Wellness - 180 Capsules Organic for Mental Clarity & Performance
- Price
- $36.37
- Rating
- 4.4/5
- Reviews
- 16,446
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
530
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
2%
- ONNIT83%
- Santa Cruz Paleo5%
- The Genius Brand5%
- Natures Craft2%
- Kaya Naturals2%
- Jocko Fuel2%
- Open — no brand owns it (1 brand, 2%)
Demand
Nootropic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Nootropic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alpha brain488K/yr
- nootropic317K/yr
- onnit72K/yr
- onnit alpha brain53K/yr
- thesis supplement37K/yr
- genius mushrooms42K/yr
- brain booster27K/yr
- alpha brain black label38K/yr
- brain support22K/yr
- brain boost17K/yr
Reviews and returns
What reviews say buyers love and hate about Nootropic
We read the reviews and the return reasons for every product selling here.
“Not a pleasant taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nootropic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









