Nootropic
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 97% of clicks, so Nootropic is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $4.4M/yr1.2M searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 530 sellers
Flapen Score
Nootropic against its category
The dotted line is the Health & Household average. Past it, Nootropic is stronger. Inside it, weaker.
Market
The Nootropic market on Amazon at a glance
Shoppers on Amazon United States searched for Nootropic 1.2M times last year and spent an estimated $4.4M. The top 5 brands take 97% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $4.4Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- alpha brain488K searches a year
02 · Price
A sale here is worth $45.77.
Listings sell for $45.77 on average, from $9.87 to $128.28. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $45.77 that is $275K to $366K a year per listing.
- Average price
- $45.77inside the $15 to $100 sweet spot
- Price range
- $9.87–$128.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $275K–$366K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #407 within Vitamin B. It carries 20,136 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #407in Vitamin B
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 20,136per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Nootropic products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
530
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- Brand 183%
- Brand 25%
- Brand 35%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Nootropic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Nootropic search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alpha brain488K/yr
- nootropic317K/yr
- onnit72K/yr
- onnit alpha brain53K/yr
- thesis supplement37K/yr
- genius mushrooms42K/yr
- brain booster27K/yr
- alpha brain black label38K/yr
- brain support22K/yr
- brain boost17K/yr
Reviews and returns
What reviews say buyers love and hate about Nootropic
We read the reviews and the return reasons for every product selling here.
“Not a pleasant taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nootropic questions
Answered from the same tracked data.









