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49

noor

Skip it

Brand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 23Conversion 77Competition 50Returns 100Price range 84Avg price 93Brand share 22Review moat 24Quality gap 30

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.14

avg listing price — sweet spot $15–$100

Price range

Great$10.35–$44.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$179K

$179K/yr · 109K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,435.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, noor is a $179K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

noor market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$177K–$221K
units × avg price
Conversion rate
7.4%
Avg BSR
#588
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
4.5%
Avg brand age
77 months
Avg seller age
150 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

50

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

6%

  • Noor Vitamins58%
  • Zaytun Vitamins20%
  • NOOR HAIR7%
  • GREEN FIELD NUTRITIONS4%
  • SHIFAA NUTRITION3%
  • NATURELO2%
  • Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top noor search terms

  • noor vitamins46K/yr
  • halal multivitamins for women19K/yr
  • halal vitamins13K/yr
  • halal multivitamins for men8K/yr
  • zaytun halal vitamins5K/yr
  • halal multivitamin7K/yr
  • multivitamin for women halal3K/yr
  • halal vitamins for women4K/yr
  • zaytun vitamins2K/yr
  • noor vitamins multivitamin2K/yr
All search terms

Top noor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$14K12%$22K16%$29K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about noor

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin29%

“Happy with this vitamin”

Quality-Overall16%

“Best quality”

Energy Level7%

“Energy boost”

Value For Money6%

“Awesome price”

Ease Of Chewing/Swallowing4%

“Easy to swallow”

Taste-Overall3%

“Good taste”

Hair Growth3%

“Hair growth is amazing”

Advertised Vs Actual Product3%

“As advertised”

Vegan/Organic2%

“Appreciate the availability of halal multivitamin”

Acid Regulator/Stomach Ache Relief2%

“Hasnt given me stomach aches”

What buyers complain about

Vitamin11%

“I suspect these vitamins were the cause”

Taste-Overall8%

“Gross taste”

Functionality-Overall7%

“Didn't work”

Side Effects6%

“Side effects”

Allergies6%

“This Gave Me Hives and a Rash”

Acid Regulator/Stomach Ache Relief6%

“Upset stomach”

Value For Money6%

“Look for better price”

Smell5%

“Taste and smell is a little funky”

Size-Overall3%

“Big”

Dosage3%

“Ive been taking it inconsistently”

Top return reasons

Vitamin24%
Functionality-Overall14%
Value For Money14%
Advertised Vs Actual Product10%
Side Effects7%
Taste-Overall5%
Certifications5%
Dosage5%
Size-Overall5%
Nutritional Content5%

Common questions

Is noor profitable to sell on Amazon United States?
The niche generates $179K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (49/100).
How competitive is the noor niche?
11 brands and 50 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in noor?
Top complaints mined from reviews: Vitamin, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
When does demand for noor peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the noor niche?
Listings span $10.35–$44.33; the average listing price is $22.14 (sweet spot $15–$100). The average incumbent carries 6,436 reviews — the moat a new listing must climb.