noodle and boo laundry detergent
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.44avg listing price — sweet spot $15–$100
Price range
Incredible$23.05–$23.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$590K$590K/yr · 171K searches
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,640.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, noodle and boo laundry detergent is a $590K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
noodle and boo laundry detergent market data
- Units sold / yr
- 25K–30K
- avg 3,000–4,000/product
- Revenue / yr
- $586K–$703K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Noodle & Boo100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.1×
Top noodle and boo laundry detergent search terms
- noodle and boo laundry detergent149K/yr
- noodle and boo detergent14K/yr
- noodle and boo laundry9K/yr
Top noodle and boo laundry detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)
Noodle & Boo$23.844.6★3,198 rev
Noodle & Boo Baby Liquid Laundry Detergent EWG Verified Fragrance Free Plant-Based Gentle Formula for Sensitive Skin Hypoallergenic HE Compatible 64 Fl Oz
Noodle & Boo$23.244.6★3,198 rev
Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 32 Fl Oz
Noodle & Boo$23.644.6★3,198 rev
Noodle & Boo Baby Laundry Essentials Ultra-Soft Fabric Conditioner
Noodle & Boo$23.054.7★967 rev
Newest
by launch dateNoodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)
Noodle & Boo$23.843,198 rev
Noodle & Boo Baby Liquid Laundry Detergent EWG Verified Fragrance Free Plant-Based Gentle Formula for Sensitive Skin Hypoallergenic HE Compatible 64 Fl Oz
Noodle & Boo$23.243,198 rev
Noodle & Boo Baby Laundry Essentials Ultra-Soft Fabric Conditioner
Noodle & Boo$23.05967 rev
Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 32 Fl Oz
Noodle & Boo$23.643,198 rev
Trending
90-day click momentumNoodle & Boo Baby Liquid Laundry Detergent EWG Verified Fragrance Free Plant-Based Gentle Formula for Sensitive Skin Hypoallergenic HE Compatible 64 Fl Oz
Noodle & Boo$23.244.6★
Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 32 Fl Oz
Noodle & Boo$23.644.6★
Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)
Noodle & Boo$23.844.6★
Noodle & Boo Baby Laundry Essentials Ultra-Soft Fabric Conditioner
Noodle & Boo$23.054.7★
What buyers say about noodle and boo laundry detergent
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING SCENT”
“it gets clothes really clean”
“Clean detergent for baby”
“there has been no irritation”
“oh so soft”
“Good price”
“Their products are amazing”
“The bottle size is great for the money”
“Safe”
“Great low toxic option for your little ones laundry”
What buyers complain about
“I'm disappointed with companies making so-called baby safe products with these too strong, artificial scents”
“The price is a bit expensive but”
“its extremely thin”
“Talk about false advertisement”
“I wish it was more sensitive”
“i just wish they made bigger sizes”
Top return reasons
Common questions
- Is noodle and boo laundry detergent profitable to sell on Amazon United States?
- The niche generates $590K/yr across 4 tracked products. 90-day search growth is +28.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the noodle and boo laundry detergent niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in noodle and boo laundry detergent?
- Top complaints mined from reviews: Smell, Value For Money, Thickness. The return rate is 0.4%.
- When does demand for noodle and boo laundry detergent peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.1× the quietest.
- What does it cost to enter the noodle and boo laundry detergent niche?
- Listings span $23.05–$23.84; the average listing price is $23.44 (sweet spot $15–$100). The average incumbent carries 2,640 reviews — the moat a new listing must climb.