Noodle and Boo Body Wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$18.97avg listing price — sweet spot $15–$100
Price range
Great$11.98–$29.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$641K$641K/yr · 188K searches
Review moat
Okay1,936avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Is noodle and boo body wash profitable on Amazon?
According to Flapen's Amazon United States niche tracking, noodle and boo body wash is a $641K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
noodle and boo body wash market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $569K–$759K
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 162 days
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Noodle & Boo100%
- Open — no brand owns it (0%)
noodle and boo body wash demand & seasonality
Weekly Amazon search volume, last 109 weeks — +7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top noodle and boo body wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz
Noodle & Boo$19.834.8★4,346 rev
Noodle & Boo Soothing Baby Body Wash for Gentle Baby Care 16 Fl oz
Noodle & Boo$16.554.8★1,852 rev
Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.
Noodle & Boo$19.984.8★1,069 rev
Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.
Noodle & Boo$18.634.8★167 rev
Noodle & Boo Bundle of Joy Newborn Baby Gift Set ; Newborn 2-in-1 Hair & Body Wash Super Soft Baby Lotion
Noodle & Boo$29.954.8★2,100 rev
Newest
by launch dateNoodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.
Noodle & Boo$19.981,069 rev
Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.
Noodle & Boo$18.63167 rev
Noodle & Boo Lavender Newborn and Baby 2-in-1 Hair & Body Wash 16 fl. oz.
Noodle & Boo$17.97487 rev
Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz
Noodle & Boo$19.834,346 rev
Noodle & Boo Bundle of Joy Newborn Baby Gift Set ; Newborn 2-in-1 Hair & Body Wash Super Soft Baby Lotion
Noodle & Boo$29.952,100 rev
Trending
90-day click momentum
Noodle & Boo Fragrance Free Super Soft Lotion for Baby Eczema Care 16 fl. oz.
Noodle & Boo$17.084.8★
Noodle & Boo Bundle of Joy Newborn Baby Gift Set
Noodle & Boo$11.984.8★
Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.
Noodle & Boo$18.634.8★
Noodle & Boo Essential Care 3 Piece Kit Super Soft Baby Lotion Extra Gentle Shampoo and Soothing Body Wash 2 Oz of each
Noodle & Boo$17.964.7★
Noodle & Boo Soothing Baby Body Wash for Gentle Baby Care 16 Fl oz
Noodle & Boo$16.554.8★
What reviews say buyers love and hate about noodle and boo body wash
What buyers praise and complain about, mined from review topics.What buyers love
“clean scent”
“Super soft”
“it doesnt irritate it”
“No complaints”
“It moisturizes their hair”
“it lasts us a very long time”
“Great price for an excellent product”
“The size is generous”
“Gentle, soothing, and perfect for sensitive baby skin”
“Silky and smooth”
What buyers complain about
“the scent is way to strong”
“Rash broke out”
“this baby wasnt getting enough hydration using our regular stuff”
“expensive”
“I cant even use it”
“Will be returning for concern of quality control”
“I wish they used cleaner ingredients”
“The bottles are large”
“it doesnt last long enough for babies”
“The texture is a little richer”
Top return reasons
Common noodle and boo body wash questions
- Is noodle and boo body wash profitable to sell on Amazon United States?
- The niche generates $641K/yr across 10 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the noodle and boo body wash niche?
- 1 brands and 4 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in noodle and boo body wash?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.5%.
- When does demand for noodle and boo body wash peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the noodle and boo body wash niche?
- Listings span $11.98–$29.95; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 1,936 reviews — the moat a new listing must climb.