Non Toxic Toothpaste

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

+24.1%

Conversion, latest week

12.3%

Market size, estimated

$323Ka year

Peak month

May1.6× the quietest month

Top search term

non toxic toothpaste98K searches a year

Listings sell for $11.12 on average, from $7.09 to $22.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $11.12 that is $11K to $14K a year per listing.

Average price

$11.12under the $15 to $100 sweet spot

Price range

$7.09–$22.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$14K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #146 within Toothpaste. It carries 12,089 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#146in Toothpaste

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

12,089per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months