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Non Toxic Dish Soap

Maybe

An estimated 0.3% of orders come back. But the average product has 11,647 reviews to catch up to, so Non Toxic Dish Soap is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$2.0M/yr1.2M searches / yr
90-day growth
+0.2%search demand this quarter
Competition
42%top-5 click share · 11 brands · 666 sellers

Flapen Score

Non Toxic Dish Soap against its category

The dotted line is the Health & Household average. Past it, Non Toxic Dish Soap is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Toxic Dish Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Non Toxic Dish Soap 1.2M times last year and spent an estimated $2.0M. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
11.8%
Market size, estimated
$2.0Ma year
Peak month
December2.5× the quietest month
Top search term
attitude dish soap363K searches a year

02 · Price

A sale here is worth $14.11.

Listings sell for $14.11 on average, from $3.65 to $51.87. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $14.11 that is $56K to $71K a year per listing.

Average price
$14.11under the $15 to $100 sweet spot
Price range
$3.65–$51.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
$56K–$71K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Dishwashing. It carries 11,647 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Dishwashing
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
11,647per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Non Toxic Dish Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

666

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

9%

  • Brand 157%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Non Toxic Dish Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Non Toxic Dish Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • attitude dish soap363K/yr
  • non toxic dish soap242K/yr
  • natural dish soap132K/yr
  • organic dish soap91K/yr
  • dish soap non toxic51K/yr
  • clean dish soap62K/yr
  • nontoxic dish soap36K/yr
  • biodegradable dish soap22K/yr
  • aspen clean dish soap21K/yr
  • dish soap natural28K/yr

Reviews and returns

What reviews say buyers love and hate about Non Toxic Dish Soap

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.3%of orders come back
“Bad smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Non Toxic Dish Soap questions

Answered from the same tracked data.