Is non toxic dish soap profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 30 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Launch it (62/100).

How competitive is the non toxic dish soap niche?

11 brands and 666 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in non toxic dish soap?

Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.3%.

When does demand for non toxic dish soap peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the non toxic dish soap niche?

Listings span $3.65–$51.87; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 11,647 reviews — the moat a new listing must climb.

non toxic dish soap

Launch it

A $2.0M/yr market growing +0.2% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible$2.0M

$2.0M/yr · 1.2M searches

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$3.65–$51.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.11

avg listing price — sweet spot $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Review moat

Bad11,646.63

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, non toxic dish soap is a $2.0M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Launch it — 62/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

non toxic dish soap market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: $2.1M–$2.8M; units × avg price
Conversion rate: 11.8%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

666

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

BIO SPECTRA ATTITUDE57%
Mrs. MEYER'S12%
Molly's Suds7%
Seventh Generation7%
Cleancult4%
Ginger Lily Farms4%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — +0.2% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top non toxic dish soap search terms

attitude dish soap363K/yr -8.2%12.7% conv.
non toxic dish soap242K/yr -3.5%6.5% conv.
natural dish soap132K/yr +0.8%7.3% conv.
organic dish soap91K/yr +0.2%8.8% conv.
dish soap non toxic51K/yr +43.2%10.7% conv.
clean dish soap62K/yr +1.8%8.9% conv.
nontoxic dish soap36K/yr +3.5%7.3% conv.
biodegradable dish soap22K/yr +67.2%3.1% conv.
aspen clean dish soap21K/yr +11.1%4.3% conv.
dish soap natural28K/yr -3.5%11.7% conv.

All search terms

Top non toxic dish soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Citrus Zest 23.7 Fl Oz

BIO SPECTRA ATTITUDE$7.024.6★8,911 rev

Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack

Molly's Suds$21.944.5★2,030 rev

MRS. MEYERS CLEAN DAY Liquid Dish Soap Lemon Verbena 16 fl. Oz

Mrs. MEYER'S$4.624.8★77,553 rev

ATTITUDE Dish Soap Refill EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Citrus Zest Scent 67.6 Fl Oz

BIO SPECTRA ATTITUDE$17.914.6★8,911 rev

ATTITUDE Dish Soap Refill EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Unscented 67.6 Fl Oz

BIO SPECTRA ATTITUDE$17.754.6★8,911 rev

Newest

by launch date

Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack

Molly's Suds$21.942,030 rev

1y ago

Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena

Cleancult$6.872,464 rev

3y ago

Seventh Generation Dish Soap Refill Free & Clear 50 fl oz 3 Pack Plant-Based Dishwashing Liquid for Grease & Tough Food Messes For Sensitive Skin

Seventh Generation$19.083,354 rev

3y ago

Palmolive Ultra Dishwashing Liquid Dish Soap Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary)

Palmolive$3.655,889 rev

3y ago

ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Italian Lemon Scent 24 Fl Oz

BIO SPECTRA ATTITUDE$7.553,612 rev

4y ago

What buyers say about non toxic dish soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Delightful Scent”

Ease Of Cleaning14%

“Cleans well”

Quality-Overall9%

“Just as good as other brands”

Value For Money7%

“Good value for the money”

Cleansing4%

“Cleans so well”

De-Grease4%

“cuts through grease easily”

Toxic/Chemical Free3%

“Chem-FREE”

Efficiency2%

“Works well”

Ease Of Use2%

“Easy to use”

Advertised Vs Actual Product2%

“Exactly what we needed”

What buyers complain about

Smell17%

“Bad smell”

Leak-Proof9%

“Leaked Everywhere”

Value For Money6%

“Over priced”

Ease Of Cleaning6%

“which was a bit messy to clean up”

Dilute/Watery5%

“more watery than I am accustomed to”

Allergies4%

“made my skin irritated”

De-Grease3%

“It doesnt work well on grease”

Functionality-Overall2%

“Doesn't work as advertised”

Ease Of Use2%

“Difficult to use”

Thickness2%

“This is very thick”

Top return reasons

Leak-Proof58%

Smell14%

Value For Money5%

Advertised Vs Actual Product5%

Size-Overall3%

Ease Of Cleaning1%

Color1%

Functionality-Overall1%

Ingredients-Overall1%

Moist/Dry1%

Common questions

Is non toxic dish soap profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 30 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Launch it (62/100).
How competitive is the non toxic dish soap niche?: 11 brands and 666 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in non toxic dish soap?: Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.3%.
When does demand for non toxic dish soap peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the non toxic dish soap niche?: Listings span $3.65–$51.87; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 11,647 reviews — the moat a new listing must climb.

non toxic dish soap

non toxic dish soap market data

Competition & brand share

Demand & seasonality

Top non toxic dish soap search terms

Top non toxic dish soap products on Amazon

Top sellers

Newest

Trending

What buyers say about non toxic dish soap

What buyers love

What buyers complain about

Top return reasons

Common questions

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