Non Toxic Dish Soap
MaybeAn estimated 0.3% of orders come back. But the average product has 11,647 reviews to catch up to, so Non Toxic Dish Soap is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $2.0M/yr1.2M searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 42%top-5 click share · 11 brands · 666 sellers
Flapen Score
Non Toxic Dish Soap against its category
The dotted line is the Health & Household average. Past it, Non Toxic Dish Soap is stronger. Inside it, weaker.
Market
The Non Toxic Dish Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Non Toxic Dish Soap 1.2M times last year and spent an estimated $2.0M. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $2.0Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- attitude dish soap363K searches a year
02 · Price
A sale here is worth $14.11.
Listings sell for $14.11 on average, from $3.65 to $51.87. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $14.11 that is $56K to $71K a year per listing.
- Average price
- $14.11under the $15 to $100 sweet spot
- Price range
- $3.65–$51.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $56K–$71K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Dishwashing. It carries 11,647 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Dishwashing
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 11,647per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Non Toxic Dish Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Citrus Zest 23.7 Fl Oz
- Price
- $7.02
- Rating
- 4.6/5
- Reviews
- 8,911
- Age
- 15y ago

Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack
- Price
- $21.94
- Rating
- 4.5/5
- Reviews
- 2,030
- Age
- 1y ago

MRS. MEYERS CLEAN DAY Liquid Dish Soap Lemon Verbena 16 fl. Oz
- Price
- $4.62
- Rating
- 4.8/5
- Reviews
- 77,553
- Age
- 12y ago

ATTITUDE Dish Soap Refill EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Citrus Zest Scent 67.6 Fl Oz
- Price
- $17.91
- Rating
- 4.6/5
- Reviews
- 8,911
- Age
- 6y ago

ATTITUDE Dish Soap Refill EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Unscented 67.6 Fl Oz
- Price
- $17.75
- Rating
- 4.6/5
- Reviews
- 8,911
- Age
- 5y ago
Trending
estimated 90-day click momentum
ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived English Pear Scent 24 Fl Oz
- Price
- $7.71
- Rating
- 4.5/5
- Reviews
- 3,612
- Age
- 4y ago

ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Olive and Coriander Scent 23.7 Fl Oz
- Price
- $6.43
- Rating
- 4.6/5
- Reviews
- 8,911
- Age
- 12y ago

MRS. MEYERS CLEAN DAY Liquid Dish Soap Lemon Verbena 16 fl. Oz
- Price
- $4.62
- Rating
- 4.8/5
- Reviews
- 77,553
- Age
- 12y ago

ATTITUDE Dish Soap Refill EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Green Apple & Basil Scent 67.6 Fl Oz
- Price
- $16.32
- Rating
- 4.6/5
- Reviews
- 8,911
- Age
- 6y ago

ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Pink Grapefruit Scent 33.8 Fl Oz
- Price
- $9.57
- Rating
- 4.5/5
- Reviews
- 3,612
- Age
- 7y ago
Newest
by launch date
Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack
- Price
- $21.94
- Rating
- 4.5/5
- Reviews
- 2,030
- Age
- 1y ago

Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena
- Price
- $6.87
- Rating
- 4.5/5
- Reviews
- 2,464
- Age
- 3y ago

Seventh Generation Dish Soap Refill Free & Clear 50 fl oz 3 Pack Plant-Based Dishwashing Liquid for Grease & Tough Food Messes For Sensitive Skin
- Price
- $19.08
- Rating
- 4.7/5
- Reviews
- 3,354
- Age
- 3y ago

Palmolive Ultra Dishwashing Liquid Dish Soap Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary)
- Price
- $3.65
- Rating
- 4.7/5
- Reviews
- 5,889
- Age
- 3y ago

ATTITUDE Dish Soap EWG Verified Plant-Based & Vegan Dishwashing Liquid Naturally Derived Italian Lemon Scent 24 Fl Oz
- Price
- $7.55
- Rating
- 4.5/5
- Reviews
- 3,612
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
666
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 88%
Open market
9%
- BIO SPECTRA ATTITUDE57%
- Mrs. MEYER'S12%
- Molly's Suds7%
- Seventh Generation7%
- Cleancult4%
- Ginger Lily Farms4%
- Open — no brand owns it (5 brands, 9%)
Demand
Non Toxic Dish Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Non Toxic Dish Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- attitude dish soap363K/yr
- non toxic dish soap242K/yr
- natural dish soap132K/yr
- organic dish soap91K/yr
- dish soap non toxic51K/yr
- clean dish soap62K/yr
- nontoxic dish soap36K/yr
- biodegradable dish soap22K/yr
- aspen clean dish soap21K/yr
- dish soap natural28K/yr
Reviews and returns
What reviews say buyers love and hate about Non Toxic Dish Soap
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Non Toxic Dish Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









